TDS NEWS Digital
Thornhill Digital Storytelling (TDS)
Monday, January 2, 2012 – Week 2
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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Intelligent Growth!
The Maui Video Marketplace initiative has caught the attention of filmmakers, festival organizers, developers and technology companies. The full profile will be prodded ans stretched for one day at the Maui Research & Technology Center on January 13, 2012.
In getting involved with the campaign for the Marketplace idea, many of our associates want more of a contextual approach. Questions are being raised about the collaboration process, the research models, the long term opportunities with transmedia extensions and the options for revenue sharing.
My advice; register early.
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A Thornhill Digital Storytelling
Documentary Proposal Seminar
And Introducing
The Maui Video Marketplace
Friday, January 13, 2012
10:00 AM to 4:00 PM
The Maui Research & Technology Center (MRTC)
590 Lipoa Parkway, Kihei, Hawaii 96753
For Directions (808) 875-5978
In association with…
The Maui Native Hawaiian Chamber of Commerce
Our mission as a Chamber is to promote and sustain our Hawaiian culture and to improve the
socio-economic status of Native Hawaiians in business and as individuals. Grounded in the
framework of the host culture, we strive to offer our membership the tools to strengthen
the value of their businesses and as professionals through educational and cultural
workshops, networking, leadership and communication roles, and community service.
No Charge For Maui Native Hawaiian Chamber Of Commerce Members
Advance Registration Required
Only $20 Per Person for non-members - Registration Must Be Paid In Advance
To Register Go To: http://thornhillnewsdigitalstorytellingseminarsmaui1.eventbrite.com
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Documentary Funding Proposals
What’s Your Story?
The focus of this leading-edge workshop is showing how to link the many necessary parts – from inception, through creative, technology and production, to traditional or digital distribution and real world business development. These are the elements that will make your funding proposal rise above all the rest.
The agenda for this brand of storytelling covers more than 50 items. Each one is offered in a way that shows how to be a winner in the specific category, yet still blend them all into a meld that guarantees continuity and continuous improvement.
Are you expected to integrate digital assets into your documentary funding proposal? If you, your organization, office or company are planning a film, television show, radio special, Internet presentation or a interactive photo essay, the answer is yes!
To create a digital documentary using a competitive, multiplatform model, your timeline could be 3 years. Also, expect that your expenses might creep to $2 Million dollars or more.
As we each grow beyond social media, Digital Storytelling is turning into a hotbed for collaborative development and ever-expanding production crews. Team members learn from one another and your end product gains from the combined intellect, energy and projections. This means greater expenses.
Producers or project managers have no intention of adopting a new plan or process, at the risk of losing their financial success.
If your associates can’t relate to Digital Storytelling as a genre, try Multimedia, Transmedia, Webisodes, Branded Content or even Branded Entertainment. We offer these and many subcategories in the Thornhill Digital Storytelling Seminar.
Included in our agenda is an open discussion about digital media devices. Do you have an e-reader, smartphone or computer tablet? Are you ready for the upgrade in your category or the next step up to a sophisticated digital tablet? What brand, what carrier and what price are best for your needs?
TDS NEWS, our detailed event program, includes:
· The Thornhill Digital Storytelling “50 Steps To Documentary Success” checklist and
up-to-date industry examples and news links.
· The publication lists “Everyday Resources” a slate of industry stalwarts providing no-cost,
e-mailed, daily information reports on individuals, companies and trends in digital media – and the support for digital storytelling they offer.
· TDS NEWS, Volume 2 – Number 1, is available only at the seminar.
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The Maui Video Marketplace
Our marketplace brings together all parts needed to build a film, or a production studio or a collaborative cluster of film-related businesses to grow the region.
We start with a seminar, a printed program and access to information supporting the global transition from analog to digital product distribution. From Internet applications to digital television to digital channels, your career in the industry will be given a major boost by participating in the Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will grow from an idea to a location for training, serving clients and developing proprietary and contract media products. The choices will include live events, classes, print media, audio and radio, video and television, digital and Internet, plus film industry connections.
Our singular concern is to shore up our offering to the filmmaker community. We now have a special set of examples and contacts. We have been in touch with industry leaders to meet with them to improve our package. We have committed to work with film organizations.
Each time we build a New Video Marketplace presentation we can see and sense the greater opportunity and the greater appreciation from our participants.
This is very much a part of the continuing schedule of our seminars to support creative individuals and organizations. It is certainly a cornerstone of our continuing improvement.
Special Thanks To:
Pamela Alesna, Marcus Realty, John E. Webb, Webb Industries Network
For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
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Are You Ready For The New Year?
TDS has grown nicely since January 2011. To tell our own story, the initiative will be included in two Thornhill News review programs.
The first is the Andrew W. Thornhill News “Portfolio” publication -- to be revealed on January 14, 2012 in Hawaii. Our theme: “2012 Is Your Year.”
The second is the newly revised Andrew W. Thornhill Quarterly Design Review; to be re-inaugurated in 2012 in Bellevue, Washington. The dates are Thursday, February 16 and Friday, February 18.
The printed program, TDS NEWS has also contributed to the acceptance of the overall premise. Detailed, helpful information is distributed at each seminar in every issue. The publication is available only at the seminar and serves as the program for the event. There are many examples in the booklet as well as referrals. It has been very well received.
So well that the printed TDS News has been joined by this issue you are reading. The former “blog” is now TDS News Digital. And for 2012, the combination will have a new editor, a new designer and a very committed photographer. If you have an event or announcement, send it now to be considered for the TDS 2012 Calendar and possibly a Web site and mobile app.
The complete set of 2011 TNDS blogs are being tidied up for the archives. These will help at each review to show our progress.
The hard work of upgrading every part of TDS continues. You will see it in our presentations and publications, and probably notice our new venues and our higher prices.
A very helpful addition will be “The Interview Office.” When we open the “What’s Your Story” segment, the creativity, the unique presentations and the drama in these non-fiction narratives is overwhelming.
As a personal presentation, the storyteller usually does well. The Interviews will be available for those who don’t do as well in making the narrative come alive. The first interview will result in a brief bio, with bullet points indicated – and perhaps a timeline. The second interview will be conducted by a broadcast professional and recorded.
Story sources seem plentiful. However, it sometimes takes inspiration to get the storytelling engine going. I have recommended that our participants talk to family members. Engage the collective memory to bring out the funnier, or quirky, tidbits. One friend suggested that his family tales are triggered when he hears others reflecting at the barber shop. Could the salon work as well?
Museums are great storytellers. Take a walk around fine art, natural history or science exhibits to see how nicely they present their case.
To support these changes, and the broader impact, we are searching for space for our new Production Studio. The search is real; we have seen amazing spaces and will make an offer shortly. Please stay tuned.
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Documentary Production
From radio to bloggers to film to digital channel
The details are being worked out to collaborate with The Thornhill News Radio Show to develop a three part success. The radio show has monthly themes. For December the theme is Fashion. The title for the December 2011 show was What Are You Wearing New Year’s Eve? A lot of planning, research and time was put into this mission. The radio starter was developed over a year for the program.
The What are you wearing” has been promoted as “A Concept For Radio, Publication, Theatre & Television!” Listen at: www.1150kknw.com/podcast/media/thornhill_news.xml.
The recording will now be used by the Thornhill Digital Storytelling crew as an anchor to create multiple extensions on the compelling title. As this new form emerges, even the name has been changed to The Thornhill News Fashion Media Project.
Could this work? Could we follow this carefully researched theme from radio to bloggers to film to a digital television channel?
With the right partners, including retailers, we will find out. Check this: "Everybody works for free on the film, but everybody owns a piece of the pie, it's like an indie rock band approach." Better technology helps too. That from indie director Ed Burns…
In framing the concept, information gathering, storyboarding, and making the film, all production elements and post-production professionals are expected to use, if not rely on modern digital tools.
Paradigm Shift: Insuring maximum revenues for design and creative professionals in Digital Storytelling
Distribution
The contemporary filmmaker has the benefit of multiple streams of distribution for their end product.
Certainly the Internet has opened many doors for product distribution.
For the last 20 years the changes in television were held back. But now, the traditional networks are viewing every offer for digital storytelling with new eyes. The biggest news is the emergence of “Digital Channels” and “Diginets” as television distribution discoveries.
Digital Cinema is more than distributing feature films via satellite. Digital Television is certainly more than the concepts of multicasting, centralcasting and secondary digital channels.
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In 2012, there will be change, growth and a new focus on revenue.
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The Digital Metropolis
Are facilities important enough to create a true digital hub? Could it start with a training schedule? Would such an environment result in actual contracts? How expensive are these digital facilities and who would build or outfit them. Is there a plank in the local economic development platform to address such issues.
You Can Participate
- Let me know that you are interested in this or similar projects
- Refer this information to everyone you know who needs to be enlightened
- Attend, or sponsor ($20 each) the scheduled seminar on Friday
- Attend, or sponsor, one or more of the social events being considered
An exciting option like this takes about three years to evolve. Please don’t think that immediate answers are required, but paying attention would be a good idea.
I believe that 2012 will be your year.
To make sure, join us at the quarterly design review, held in Bellevue, Washington on February 15 & 17, 2012. Our main venue is the Corporate Center for DeVry University.
Free registration at http://thornhillnews-quarterly-Q1-2012.eventbrite.com
Our purpose is to show you the many options available for future partners. With so much potential, it should be no surprise that I am seeking support for the overall package and for individual elements.
You can confirm your interest by e-mailing to tell me how you would like to join in.
If you are interested in becoming a sponsor, send your e-mail indicating what part of our package has your attention. You can pledge with an e-mail or a phone call to (206) 265-2279.
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The Andrew W. Thornhill
Quarterly Design Review – Q1 2012
Thursday, February 16 & Friday February 17 - 9:30 AM to 4:00 PM
Free To All With Advance Registration
To Register: http://thornhillnews-quarterly-Q1-2012.eventbrite.com
Main Venue: DeVry University, Bellevue Center
Bellevue Corporate Plaza, 600 108th Avenue Northeast, Suite 209
Bellevue, WA 98004 - www.devry.edu
Bellevue, WA 98004 - www.devry.edu
For more information,
thornhillnews@hotmail.com
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The Thornhill News Radio Show
A new property, launched in October 2011, has grown into a multiplatform experience.
Launch
Roses, the Official Floral Emblem of the United States
October 2011
The Essence Of My Dinner Party
November 2011
www.1150kknw.com/podcast/media/AndrewThornhill_11-13-11.mp3
What Are You wearing New Year’s Eve?
December 2011
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The Thornhill Design Laboratory
Andrew W. Thornhill
Culver City, California
Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved
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www.thornhillportfolio.com
Copyright © 1971 - 2011, Andrew W. Thornhill, All Rights Reserved