TDS NEWS
Digital
Thornhill
Digital Storytelling (TDS)
Monday, September 17, 2012
- Week 39
-------------------------------------------------------------------------
Digital Storytelling As Documentary Process
Creating Programming For Digital Media
-------------------------------------------------------------------------
Salon
What Will Make The Fashion Media Project
Important?
You are cordially invited to an exciting Thornhill Design Laboratory
Salon, to be held
Wednesday, September 19,
2012. We will start at 10:00 AM and run
to 12:00 Noon.
Seating Is Limited. Advance Registration – Pay What You Can
At: http://tdlsalon7.eventbrite.com
We can tell all on Wednesday,
September 19, 2012 at the Thornhill Design Laboratory Salon.
To get a few new ideas, I
will wander around New York City during NY Fashion Week. I intend to pick up industry information,
media details and anything that might influence the rollout of our 2nd
Annual “What are You Wearing New Year’s Eve?” radio show, the follow-up media and
our partners and sponsors.
All of this, plus our general
plan, will help our chat on September 19.
I hope to see you there.
The purpose of
the weekly event is to give details about The Thornhill Design Laboratory, our
continuous improvement and specific projects.
Join me each Wednesday morning (we start at 10:00 AM) in the Fireside
Room at the Fremont Abbey Arts Center, 4272 Fremont Avenue in Seattle,
Washington 98103. Check:
http://fremontabbey.org. The salon will
always be a source for everything at the Design Lab and up-to-the-minute news
in the project design world.
There is no
mandatory fee to attend, but donations will be accepted when you register. Pay what you choose. Advance registration is requested. Register today at: http://tdlsalon5.eventbrite.com.
Caution: The group is limited to twelve, so that each person can fully
participate in the discussion.
Our book this
week: Vogue Magazine is not a book, but
when you pair the September 2012 issue (www.vogue.com/magazine) of the publication
with the 2009 “September Issue” film from director R.J. Cutler, we have a lot
to check into and talk about at the Salon.
Check: www.theseptemberissue.com.
From Wikipedia,
“The September Issue is a 2009 American documentary film about the behind-the-scenes
drama that follows editor-in-chief Anna Wintour and her staff during the
production of the September 2007 issue of American Vogue magazine.”
We would
certainly like to get your opinion. Join
us.
Also; Almost
every company, organization, school, artist and entrepreneur will think this
year about their basic technology and equipment for access. This is our Digital Landscape. With many changes afoot, think about “Program
Integration” for existing and new devices. Have you started planning for the
change? We can help.
Hospitality is
part of the package. Coffee and bottled
water will be served. You are welcome to
bring pastries or treats for the group to enjoy. If your company has bigger concepts for
partnering with the Lab – let me know!
-------------------------------------------------------------------------
Why a Salon?
The Thornhill Design Laboratory has many options to examine
storytelling – without fear or worry.
We’re information and research driven.
Our objective is to provide our participants with the awareness, the
connections and the business rationale to support the storyteller and their
story. We do not review, evaluate nor
critique.
To stimulate meaningful conversation, I have compiled a list
of associates and friends I would like to invite as a special guest for a
Wednesday of their choosing.
Would you be willing to spend an hour or two with us? If so, please check your calendar and let me
know what date between now and the end of September would be best. Our standard schedule is Wednesday morning
from 10:00 AM to 11:00 AM. For special
days, we continue until Noon. And if the
fun just won’t stop, we can wander to a nearby café for lunch.
The Salon is getting great attention. The way to make it better is to introduce you
and your list to the event.
-------------------------------------------------------------------------
Are
You A Writer?
Hollywood Wants
Stories With Digital Assets & Features
Will A Studio
Invest In You?
I started this streak of good fortune with a concept for a
documentary television special. With 25
locations and almost 30 individuals included, I felt that a timeline and a
workplan would be the first steps. From
that a structure was born, business development considerations added and
detailed research mapped out and I was on my way. The work title has been altered a few
times. Currently it is The DTR National
Tour: Food & Beverage Stories – 2002 To 2012. Time?
The film community convinced me that documentary proposals
for filmmakers are completely different.
There is still a lot to learn.
An example:
The
Grolsch Film Works Fund is a source of funding for film makers to apply for in
specific countries worldwide.
Since 1615, The Dutch beer brand Grolsch has
been driven by creativity, innovation and great ideas. This resulted in a bold
and hoppy tasting premium lager that is enjoyed all over the world in the
iconic Swingtop bottle.
It is these same qualities, fundamental to
independent film, that have inspired Grolsch Film Works. Grolsch Film Works is
a global initiative with the purpose of representing the true spirit,
inspiration and talent behind the emergent independent film industry.
Its goal is to promote and cultivate
up-and-coming filmmakers, actors, directors and the genius that goes into
making inspiring indie movies through funding projects and showcasing their
work worldwide. http://grolschfilmworks.com
There have been meetings with CBS in New York and Los
Angeles, seminars at KCET Television in Hollywood, The Northwest Film forum in
Seattle and the Maui Research & Technology Center in Kihei. Next will be Miami.
-------------------------------------------------------------------------
Thornhill
Digital Storytelling
Presents
A
Documentary Funding Proposal Seminar
For Individuals,
Businesses & Arts Organizations
For Film,
Television, Radio & Branded Content Producers
-------------------------------------------------------------------
Please Stay Tuned
– Our New Schedule Will Be Ready Very Soon.
-------------------------------------------------------------------
Documentary
Funding Proposals - What’s Your
Story?
The focus of this leading-edge workshop is showing how to
link the many necessary parts –
from inception, through creative, technology and
production, to traditional or digital
distribution and real world business development. These are the elements that
will make your funding proposal rise above all the rest.
The agenda for this brand of
storytelling covers more than 50 items.
Each is offered in a way
that shows how to be a winner in
the specific category, yet still blend them all into
a meld that guarantees continuity
and continuous improvement.
-------------------------------------------------------------------
A Biography
This is wonderful! I
am witnessing the evolution of storytelling.
I am part of a mass revelation that telling your own story is possible,
enlightening and beneficial. As a
civilization we have options, we have understanding and we have
self-awareness. We have the tools, we have
the images and we have the music!
We share our ideas through conversations, telephone calls,
letters, emails and social media.
Sometimes we relate these concepts as a story. And most of the time it is a true story.
Does our non-fiction story have value beyond our initial
telling? Would others, beyond our circle
of friends want to hear our story – and perhaps pass it along to their circle
of friends? How do we start?
To make it easy, let’s assume that the form we want is a
biography. Our remembering, telling and
passing along could be as simple as being excited to tell the latest while
visiting with a friend over coffee – or as elaborate as a combination of story,
book, film and television series.
What if you turned your story into a biography? You could tell a compelling story about a
person, family, organization, project, business, building, street,
neighborhood, city or state.
For me, a true story is a resource. For you it can be many things.
Our objective is to provide you with the awareness, the
connections and the business rationale to support you, the storyteller and your
story. We do not review, evaluate nor
critique.
Could you help write company or organization biographies?
Our new excitement is called “Heritage Buildings” with all the
trimmings of birth, timeline, research and continued growth of the production
and distribution opportunities.
-------------------------------------------------------------------------
For Digital Storytelling Weekly Updates:
http://digitalstorytellingseminar.blogspot.com/
Do you have questions
or suggestions?
Don’t hesitate to get
in touch. And feel free to pass this on.
-------------------------------------------------------------------------
TDS NEWS Listings
Our office is very busy preparing for the full upgrade of
the Thornhill Digital Storytelling (TDS) structure, schedule and
partnerships. The re-launch dates are
November 8 & 9, to be compatible with the next Thornhill & Studio
Quarterly Design Review.
When presenting the TDS Documentary Proposal Seminar, an
important part of the presentation is discussion of the “50 Steps To
Documentary Success.” In this section of
the conversation I identify many responsibilities, processes, products and
categories one must pay attention to - to build a successful funding
proposal. This information is also in
our printed program TDS NEWS and carried in all parts of TDS NEWS Digital,
including our blog at: http://digitalstorytellingseminar.blogspot.com/
Also in the publication are sections for examples of digital
storytelling and listings of media outlets you might want to keep in touch with
to promote your concept, your documentary or your studio.
In these jammed pages I refer you to specific downloads for
product examples and specific links for the related media Web sites.
This note is to alert you to a new effort. Where possible, I will list specific
providers, suppliers, companies or organizations for those producers prepared
to contract for help on their digital storytelling project.
For instance, instead of simply indicating that audio, video
or digital photography are component parts of production and distribution, I
will give the headline and leave space for specific names or companies and
contact information. Space in the
publication is limited, but I am anxious to help.
Of course, I can only list the information that I have on
hand.
I will list the titles that would gain from this up-to-date
detail. On the next pages of this
notice, I have listed these titles and you can provide the contact data for
yourself, your service or your company.
If you have associates who might benefit from this open referral, please
let them know. Feel free to distribute
this information far and wide.
The TDS Documentary Proposal Seminars have been presented in
Bellevue, Maui, Oakland, Pittsburgh and Seattle. The next new locations are Miami and
Washington, D.C.
If you are listed, you might be contacted by producers or
directors from across the country!
TDS NEWS Listings
50 Steps To Documentary Success
If you can provide assistance in these categories, and
would like to be listed in
TDS NEWS, our printed program for the documentary
proposal seminar, send your category and contact information to thornhilldesignlab@hotmail.com.
In the subject line, be sure to put Listings.
Research
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Project
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Strategy
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Recruit
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Financial
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Legal
Basics
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Editorial
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Story
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Storyboard
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Storytelling
Production Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
First
Producer
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
A Live
Event
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Rewrite
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Print 1
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Documentation
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Archives
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Administration
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Engineering
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Design
Review
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Studio
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Newsroom
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Technology
Analysis
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Produce
For Distribution
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Movement
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Photography
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Audio
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Video
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Music
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Animation
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Casual Games
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Television
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Integration
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Distribution
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Syndication
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Augmented Reality
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Marketing
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Media Devices
Smartphones,
Readers, Tablets, Apps
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Business Development
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Calendaring / Scheduling
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Competitive Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Partnerships
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Subscribers
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Sponsors
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Distribution
-------------------------------------------------------------------------
Ask About The Maui Video Marketplace
Our marketplace concept brings
together all parts needed to build a film, or a production studio or a
collaborative cluster of film-related businesses to grow the region.
We start with a seminar series,
printed programs and access to information supporting the global transition
from analog to digital product distribution.
From Internet applications to digital television to digital channels,
your career in the industry will be given a major boost by participating in the
Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will
grow from an idea to a location for training, serving clients and developing
proprietary and contract media products.
The choices will include live events, classes, print media, audio and
radio, video and television, digital and Internet, plus film industry
connections.
-------------------------------------------------------------------------
Also; Almost every company,
organization, school, artist and entrepreneur will think this year about their
basic technology and equipment for access.
This is our Digital Landscape.
With
many changes afoot, think about “Program Integration” for existing and new
devices. Have you started planning for the change? We can help.
-------------------------------------------------------------------------
Foundation Dollars - The
benefit of a robust inventory…
Last month a national foundation
announced a new initiative to support entrepreneurs in and around Miami,
Florida.
In appreciation, Thornhill &
Studio contacted foundation project management to present the case for The
Digital Television Report (DTR) - with equal consideration for the 20 years of
collaborative work to support communications entrepreneurs and the fact that DTR
is, in itself, an entrepreneurial and partner-supported marvel.
In addition, past outlines, press
releases and other materials related to the active participation by DTR in
Miami were forwarded to the project director.
After a positive response from the
foundation office, including a gracious invitation to continue our
communication by telephone, it was apparent that national and global
aspirations of The Digital Television Report were not a good match for the
dedication by this funder to local Miami businesses.
To follow up on the pleasant
exchange and an invitation to submit a proposal for other options, our offices
have been in touch with friends in Florida, and indeed, associates in Miami.
Based on response from these
contacts, a draft is now being prepared for a submission to offer a
Miami-specific presentation of Thornhill Digital Storytelling, through a
seminar series for film and video entrepreneurs and support special editions of
TDS NEWS, listing local companies able to produce, or support producers, in the
multi-platform or transmedia world. Care
to join us?
With the success of company
biographies, branded content, webisodes and digital documentaries, we see a
great future for both studio and independent risk-takers in the film community.
Our Robust Inventory
The
Digital Television Report & DTR Support is well represented in these
categories by DTR Media (www.linkedin.com/in/dtrmedia).
However, as indicated, the
Thornhill Digital Storytelling combination can be of tremendous benefit to
targeted environments, even Miami. Or
our next event in Maui County, Hawaii could be helpful.
For
companies interested in seeing the full scope of this opportunity, send a note
to DTR at digitaltvreport@hotmail.com or to thornhilldesignlab@hotmail.com for
Thornhill Digital Storytelling.
If your
interest is even broader, you might consider attending the “free to everyone”
Thornhill & Studio Quarterly Design Review – Q4, to be held November 8
& 9, 2012 at DeVry University in Bellevue, Washington. The details will be announced soon.
-------------------------------------------------------------------------
Radio Is
Golden
I am looking for writers and/or producers who have turned
their news or non-fiction broadcast radio script, report or show into a film or
television documentary.
You could be one of three featured as a positive example at
the next Thornhill Digital Storytelling Documentary Proposal seminar.
A description of
your work under “Radio As Anchor For Digital Storytelling” would also be
carried in TDS NEWS and on the TDS NEWS blog (http://digitalstorytellingseminar.blogspot.com/).
TDS will only carry the description of your effort. We will not attempt to air, nor distribute
anything beyond our own seminar, printed program and online blog.
Please submit a written description only – not the
project. There is no charge for
submission. Entries can come from
individuals, groups, schools, businesses or stations. The deadline for this round is midnight, PDT,
Wednesday, October 10, 2012.
This is not to be construed as a business offer, nor will
there be any financial compensation for participation. We will not pursue any form of ownership
through this opportunity. Thornhill Digital
Storytelling (TDS) only intends to recognize and celebrate your hard work.
Audiences
You might have noticed that in our announcement for the
Thornhill Digital Storytelling Documentary Proposal seminar we suggest that the
event is for “Individuals, Businesses & Arts
Organizations - For Film, Television, Radio & Branded Content Producers.”
At the start of each event, there is a time for
self-introductions. Along with the
writers, planners and filmmakers that are always present, we have recently
attracted music professionals, dance administrators, visual artists and
designers. Adding the input of these
creatives makes for a richer and more beneficial experience for all involved.
Radio Is Golden – And Still Powerful
Friends'
tips, radio still drive musical choices - The digital
revolution may not be as revolutionary as believed, according to a music survey
that found listeners more in tune with friends' tips and radio than blogs and
social networking.
www.usatoday.com/life/music/news/story/2012-08-02/nielsen-music-study/56813004/1
Industry Growth
We started as a projected service for writers in the
television industry. The interests of
documentary filmmakers came next. Now,
we seemed to be swamped with news and announcements about “Branded Content.” With bigger dollars made available for the
production of short films from corporate and advertising agency clients, the
borders are being erased in the more sophisticated camps.
Is it difficult to
imagine a building having a birthday, a personality or a deeply involved
history? These questions and more will
be answered for two test clients as we delve into the background of two
“Historic Buildings” we have selected.
From a basic timeline to a detailed biography, these trials will be very
exciting. Are you interested?
Crew
We have openings for crew
members. The most obvious gap is in the
wide chasm of administration. There is
still hope for a partner company, yet we have met with qualified individuals
who could be of great assistance on a traditional contract basis.
The research needs are growing. Here’s a challenge – can we find 3 companies
for each of the elements in the 50 Steps To Documentary Success profile? For instance, when we suggest regular
meetings as one of the 50 steps, is it ok to list one or more meeting planners
– or even venues?
Here’s another. What
basic books can we recommend for the 50 elements, the genre or even for the
documentary film industry?
We have always needed, and will possibly always need,
production support. If this is your
turf, ask for the list of work assignments that we have reserved for production
partners.
It is apparent that a monthly planning session would be
helpful. This is also a great way to
introduce new partners and associates to the intricacies of our work, our very
cool partners and the vast potential in this category. The next date for a
planning meeting has yet to be set. If
you are hankering to participate, get on the mailing list by sending a note to
thornhilldesignlab@hotmail.com.
A Partners Update
A few capable companies have responded to our call for
partners. Their feedback: The structure
of the TDS initiative is solid. The
continued research – guaranteeing an always-great seminar is stellar. If we continue this way, there could now be
partners for administration, TDS NEWS and TDS NEWS Digital.
Here again, should we have weekly or monthly planning
sessions? Let’s pull out the calendar,
talk to our current partners and start building a bigger, grander structure and
project.
Facilities
TDS does well when it comes to identifying interesting
venues for our events. With proper
matchmaking of venue to agenda, meetings can be held anywhere. We have succeeded in Los Angeles, Maui,
Pittsburgh, Seattle – and now Bellevue.
Recent conversations with associates in Jersey City, New Jersey have
included a quick look at dates to build meetings and/or a seminar for that
market.
Our library is only accessed when preparing for an
event. Space for our books, magazines
and reports could be the next move.
There are small spaces available in offices, stores and even a warehouse.
Think Bigger!
Wouldn’t it be wonderful to have a dedicated space as the office for the
management of Thornhill Digital Storytelling?
The desks, lamps, file cabinets and file transfer boxes are ready to go.
Then, of course, our
studio... I am still making inquiries,
touring buildings and imagining the future in three possible cities.
-------------------------------------------------------------------------
The TDS Digital Landscape
Thornhill Digital Storytelling
will soon announce plans to be part of a 30-company campaign to learn more
about efficient PC platforms and the necessary drama to make enterprise-wide
integration work.
The recent flurry of activity in the smartphone and tablet
(mobile) space makes our decision to adopt the Windows 8 platform a lot more
interesting. This means there will be a
transition to a common platform for all that we do. Our integration of every aspect of our
technology universe into one productive framework would be a dream come
true.
An internal survey is being conducted. We’re looking to identify any and all
software from Microsoft. As the company
rumbles on towards the public launch of Windows 8 on October 26, 2012, we want
to tag along. To start, having a tidy
file of all things Microsoft will help move us to the next step.
This is all part of The Thornhill & Studio - Digital Landscape – Platform Integration campaign.
Platform
Integration
At the last Thornhill & Studio Design Review Quarterly,
we planned for our Digital Landscape, with assumptions for Platform Integration
of digital processes and devices. This
invigorating analysis has led us to consider Microsoft Windows 8 as the
technology system of record.
If you would like to join us in a private presentation on
the first day after the launch of Windows 8 - October 27th, 2012 –
at the Microsoft Store in University Village, let’s talk.
-------------------------------------------------------------------------
The Next Thornhill & Studio Design
Review Quarterly
November 8, 9, 2012
DeVry University
Bellevue Center
Time As Context –
Scheduling, Contacts In Milan, Italy,
The DTR Resource Center, A Research Office
-------------------------------------------------------------------------
What’s Next?
Here’s a few place
where you will find members of our noble crew:
Thornhill & Studio
HEADLINES
Newsroom Meeting -
Saturday Mornings at 10:00 AM
Thornhill Design
Laboratory Salon
Wednesday mornings
at 10:00 AM in Seattle
Digital Storytelling
Upgrade Meeting
Wednesday, September
26, 2012
Heritage Buildings
Presentations - West Coast, East Coast
Stay Tuned
-------------------------------------------------------------------------
The Thornhill Design Laboratory
Business, Communications Design
Inventory
(1) The Thornhill
Design Lab Salon
A weekly synopsis of everything connected to the
Thornhill Design Laboratory. Presented
in Fremont, an iconic neighborhood in Seattle,
Washington – known as
“The Center Of The Universe” by residents and
neighbors.
(2) Thornhill Design Lab
Workshop
Design Review / Kai Zen
What is design?
Aesthetics for inspiration, product development, financial planning and
real-world
case studies are included - create using function and
form. Design efficient operations
structures,
work processes, digital networks, multi-platform media
programming and manufacturing to
proceed aggressively in the digital-led economy. You will better understand and
appreciate the talents of designers, storytellers,
planners and artists.
(3) Thornhill Digital
Storytelling (TDS)
TDS Digital Storytelling Documentary Proposal Seminars
– Series & Special Events
TDS NEWS – Event Program, Subscribers / Subscription
Management
TDS NEWS Digital -
http://digitalstorytellingseminar.blogspot.com/
Digital Media Devices
(4) The Fashion Media Project
Research, Events, Radio, Television, Tablets,
Transmedia
The Fashion Bloggers Connection
(5) Client Services
Case Studies / Digital Strategy / Extensions
(6) Development
Editorial, Design Continuity, Administration, Database
Management,
Financial Planning, Integrated Marketing Planning,
Partners, Sponsor Presentations
(7) Production & Learning
Studio
Schedule, Research,
Internet Presence / Digital Media Devices,
Facilities / Environment, Library / Archives
-------------------------------------------------------------------------
September 2012
-------------------------------------------------------------------------
Andrew W. Thornhill
thornhilldesignlab@hotmail.com -
www.thornhillportfolio.com
Thornhill & Studio
www.thornhillportfolio.com
-------------------------------------------------------------------------
Copyright © 1971 - 2012,
Andrew W. Thornhill, All Rights Reserved
-------------------------------------------------------------------------