TDS NEWS
Digital
Thornhill
Digital Storytelling (TDS)
Monday, November 5, 2012 -
Week 46
-------------------------------------------------------------------------
Digital Storytelling As Documentary Process
Creating Programming For Digital Media
-------------------------------------------------------------------------
Salon
Don’t forget! The Salon will not be held on Wednesday,
November 21, 2012
to free this writer to travel. Where?
Read this notice carefully.
“Scheduling The Lab 2013”
You are cordially invited to a fall Thornhill Design Laboratory
Salon, to be held
Wednesday, November 7, 2012. We will start at 10:00 AM and run to 11:00 AM.
Seating Is Limited. Advance Registration – Pay What You Can
At: http://tdlsalon10.eventbrite.com
The purpose of
the weekly Salon is to give details about The Thornhill Design Laboratory, our
growth and specific projects. Join me
each Wednesday morning (we start at 10:00 AM) in the Fireside Room at the
Fremont Abbey Arts Center, 4272 Fremont Avenue in Seattle, Washington 98103. Check: http://fremontabbey.org. The Salon will always be a source for
everything at the Design Lab and up-to-the-minute news in the project design
world.
Scheduling begins with the 2013 Calendar and our Weekly
salon. Then we can get into the natter
of the properties, crew needs and financial planning.
Let’s discuss these operations: The Thornhill Design Lab
Salon, Thornhill Digital Storytelling (TDS),
The Fashion Media Project, The Thornhill Design Lab Workshop,
A Production & Learning Studio.
There is
no mandatory fee to attend, but donations will be accepted when you
register. Pay what you choose. Advance registration is requested. Register today at: http://tdlsalon9.eventbrite.com.
Caution: The group is limited to twelve, so that each person can fully
participate in the discussion.
Also;
Almost every company, organization, school, artist and entrepreneur will think
this year about their basic technology and equipment for access. This is our Digital Landscape. With many changes afoot, think about “Program
Integration” for existing and new devices.
Perhaps we can help.
Hospitality
is part of the Salon package. You are
welcome to bring pastries or treats on Wednesday for the group to enjoy. If your company has bigger concepts for
partnering with the Lab – let me know!
And remember; during
the week of November 21, I will travel to the Southwest to do a bit more
snooping with industry contacts.
The busiest part of The Thornhill
Design Lab is the Thornhill Digital Storytelling initiative.
There is more information on our
blog at: http://digitalstorytellingseminar.blogspot.com/.
-------------------------------------------------------------------------
Back To The Transition…
Space
Our office is very busy preparing for the full upgrade of
the Thornhill Digital Storytelling (TDS) structure, schedule and
partnerships.
Space is the number
one quest to guarantee our growth. TDS
does well when it comes to identifying interesting venues for our events. With proper matching of venue to agenda,
meetings and seminars can be held anywhere.
We have succeeded in Los Angeles, Maui, Pittsburgh, Seattle and
Bellevue. Recent conversations with
associates in Jersey City, New Jersey have included a quick look at dates to
build meetings and/or a seminar for that market.
Our library is only accessed when preparing for an
event. Space for our books, magazines
and reports could be the next move.
For the last three
weeks I have had the luxury of a large, temporary space. For the first time in years I have been able
to sort files, review materials, rewrite structures and imagine intelligent
staging for the next event without having to re-box everything after a few
hours and vacate the building.
There are small spaces available in offices, stores and a
warehouse.
Think Bigger!
Wouldn’t it be wonderful to have a dedicated space as the office for the
management of TDS? We could start with
the addition of our archives and library. The desks, lamps, file cabinets and
file transfer boxes are ready to go.
Then, of course, our production
and learning studio... I am still making
inquiries, touring buildings and imagining the future in three possible
cities. Well, let’s make that four. In addition to Maui, Miami and Los Angeles;
let’s now consider Jersey City.
The Digital Landscape
Almost
every company, organization, school, artist and entrepreneur will think this
year about their basic technology and equipment for access. In a nutshell, this is our, and your, Digital
Landscape.
With
many changes afoot, think about “Program Integration” for existing and new
devices. Have you started planning for any of the upcoming changes?
For the update and partial revision of our technology support, we have
announced an intention to adopt the new Microsoft Windows 8 as our platform of
record.
I have learned that there will be special cases, but the first review
revealed these necessary parts: email (Hotmail), blog (Blogger), Web site
(Network Solutions), social media (Facebook and LinkedIn) and event
registration (Eventbrite.)
The full Platform
Integration will start after the release of Windows 8 on October 26, 2012. We are planning a joint tutorial and planning
meeting with Microsoft for November 3, 2012.
If you would like to attend, please let me know.
Timeline
After the upgrade meeting
on Saturday, November 3rd, we will be fast and furious in preparing
for a heavy TDS schedule for 2013.
There will be a
well-connected schedule of monthly events.
Both the seminars (TDS Digital Storytelling Documentary Proposal Seminars)
and the publications will be well-promoted.
Additions
New searches are
under way to learn more about possibilities of TDS seminars at film festivals
and museums. In pour first requests for
information, we have been given warm responses from each of these cultural
leaders.
-------------------------------------------------------------------------
TDS NEWS
For now, TDS NEWS
serves as our newsletter, printed event program and project update resource. This started as a tool to describe the “50
Steps For Documentary Success” with a brief introduction. When first passed out, it was only 2 pages.
Now the information
covers 36 pages and is ready for the next plateau.
We need researchers,
administrators, writers, designers and possibly distributors. The next upgrade will put researchers to work
contacting documentary suppliers and following up leads for documentary money.
TDS NEWS Digital is
the clear title for a path to the future.
Currently this is only the blog at http://digitalstorytellingseminar.blogspot.com.
By the end of the
2012 the title will cover the Web site, apps, links, interactive tools, digital
design and digital distribution.
We plan to
distribute via digital media devices, starting with tablets and
smartphones. We expect the Microsoft
Surface will be first and the iPad second.
Of course with both print and digital distribution, we are
open to subscribers and subscription management
can’t be far behind.
When presenting the TDS Documentary Proposal Seminar, an
important part of the presentation is still the discussion of the “50 Steps To
Documentary Success.” In this section of
the conversation I identify many responsibilities, processes, products and
categories one must pay attention to - to build a successful funding proposal. This information is also in our printed
program TDS NEWS and carried in all parts of TDS NEWS Digital, including our
blog.
Also in the publication are sections for examples of digital
storytelling and listings of media outlets you might want to keep in touch with
to promote your concept, your documentary or your studio.
In these jammed pages I refer you to specific downloads for
product examples and specific links for the related media Web sites.
With additional research support, there will be
expansion. Where possible, I will list
specific providers, suppliers, companies or organizations for those producers
prepared to contract for help on their digital storytelling project.
For instance, instead of simply indicating that audio, video
or digital photography are component parts of production and distribution, I
will give the headline and leave space for specific names or companies and
contact information. Space in the
publication is limited, but I am anxious to help.
Of course, I can only list the information that I have on
hand. On the next pages, I have listed
the titles that would gain from this up-to-the-minute detail. You can provide the contact data for
yourself, your service or your company.
If you have associates who might benefit from this open referral, please
let them know. In fact, feel free to
distribute this information far and wide.
The TDS Documentary Proposal Seminars have been presented in
Bellevue, Maui, Oakland, Pittsburgh and Seattle. The next new locations are Miami and
Washington, D.C.
If you are listed, you might be contacted by producers or
directors from across the country!
TDS NEWS Listings
50 Steps To Documentary Success
If you can provide assistance in these categories, and
would like to be listed in
TDS NEWS, our printed program for the documentary
proposal seminar, send your category and contact information to thornhilldesignlab@hotmail.com.
In the subject line, be sure to put Listings.
Research
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Project
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Strategy
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Recruit
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Financial
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Legal
Basics
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Editorial
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Story
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Storyboard
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Storytelling
Production Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
First
Producer
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
A Live
Event
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Rewrite
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Print 1
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Documentation
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Archives
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Administration
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Engineering
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Design
Review
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Studio
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Newsroom
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Technology
Analysis
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Produce
For Distribution
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Movement
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Photography
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Audio
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Video
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Music
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Animation
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Casual Games
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Television
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Integration
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Distribution
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Syndication
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Augmented Reality
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Marketing
Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Digital Media Devices
Smartphones,
Readers, Tablets, Apps
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Business Development
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Calendaring / Scheduling
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Competitive Planning
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Partnerships
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Subscribers
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Sponsors
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
All of this will be
possible with new partners and sponsors.
If you represent a media outlet, or have skills in promotions, you could
certainly gain by becoming a partner with Thornhill Digital Storytelling.
Other key categories
for partnering are facilities, administration and education.
-------------------------------------------------------------------------
Radio Is Golden – And Still Powerful
I am looking for writers and/or producers who have turned
their news or non-fiction broadcast radio script, report or show into a film or
television documentary.
You could be one of three featured as a positive example at
the next Thornhill Digital Storytelling Documentary Proposal seminar. A description of your work under “Radio As
Anchor For Digital Storytelling” would also be carried in TDS NEWS and on the
TDS NEWS blog (http://digitalstorytellingseminar.blogspot.com/).
TDS will only carry the description of your effort. We will not attempt to air, nor distribute
anything beyond our own seminar, printed program and online blog.
Please submit a written description only – not the
project. There is no charge for
submission. Entries can come from
individuals, groups, schools, businesses or stations.
This is not to be construed as a business offer, nor will
there be any financial compensation for participation. We will not pursue any form of ownership
through this opportunity. Thornhill
Digital Storytelling (TDS) only intends to recognize and celebrate your hard
work.
There is more. Could you be our on-air personality,
engineer, salesperson or producer for a radio show about design. The world of audio is ripe for our
information, contacts and referrals.
Radio still works
for music – why not for our interviews?
Friends' tips, radio still
drive musical choices –
The digital revolution may not be as
revolutionary as believed, according to a music survey that found listeners
more in tune with friends' tips and radio than blogs and social networking.
www.usatoday.com/life/music/news/story/2012-08-02/nielsen-music-study/56813004/1
-------------------------------------------------------------------------
Ask About The Maui Video Marketplace
Our marketplace concept brings
together all parts needed to build a film, or a production studio or a
collaborative cluster of film-related businesses to grow the region.
We start with a seminar series,
printed programs and access to information supporting the global transition
from analog to digital product distribution.
From Internet applications to digital television to digital channels,
your career in the industry will be given a major boost by participating in the
Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will
grow from an idea to a location for training, serving clients and developing
proprietary and contract media products.
The choices will include live events, classes, print media, audio and
radio, video and television, digital and Internet, plus film industry
connections.
-------------------------------------------------------------------------
Are
You A Writer?
Hollywood Wants
Stories With Digital Assets & Features
Will A Studio
Invest In You?
I started this streak of good fortune with a concept for a
documentary television special. With 25
locations and almost 30 individuals included, I felt that a timeline and a
workplan would be the first steps. From
that a structure was born, business development considerations added and
detailed research mapped out and I was on my way. The working title has been altered a few
times. Currently it is The DTR National
Tour: Food & Beverage Stories – 2002 To 2012.
The film community has convinced me that documentary
proposals for filmmakers are completely different. There is still a lot to learn.
I do feel we are on the right track. Look at the serious weight in this press
release from CNN.
First CNN Film, Richard E. Robbins’s “Girl
Rising,” to air Spring 2013 on CNN, CNN International alongside Theatrical
Release
Projects from Acclaimed Filmmakers Alex
Gibney and Andrew Rossi
CNN, the worldwide leader in news, today announced the
creation of CNN Films to secure feature-length documentaries for air on CNN and
CNN International, alongside theatrical distribution. The move is part of a
wider strategy to acquire original non-fiction content to complement CNN’s
award-winning news programs; it was announced by CNN Worldwide Managing Editor Mark
Whitaker.
“Girl Rising,” the first documentary acquired by CNN
Films, will air in spring 2013.
The film, which inspired a global action campaign to
promote girls’ education called 10×10, tells the extraordinary stories of
several girls from around the globe, fighting to overcome impossible odds to
realize their dreams.
The film includes voice performances by Academy Award
Winner Meryl Streep, Academy Award Nominee Anne Hathaway, Kerry
Washington, and Selena Gomez.
“Girl Rising” is directed by Academy Award Nominee Richard
E. Robbins (“Operation Homecoming: Writing the Wartime Experience”) and
executive produced by Tom Yellin and Holly Gordon of the
Documentary Group and Paul G. Allen of Vulcan Productions.
CNN Films has also signed development deals with Academy
Award Winning Director and Producer Alex Gibney (“Taxi to the Dark
Side,” “Enron: The Smartest Guys in the Room,” and “Client 9: The Rise and Fall
of Eliot Spitzer”) and Director Andrew Rossi (“Page One: Inside the New
York Times”). Both will develop original documentaries to air on CNN.
“CNN Films will bring distinguished, thought-provoking
documentary programming to our global audiences on all our television, online
and mobile platforms,” said Whitaker. “We want these documentaries to tell
compelling stories and stimulate important discussions across CNN’s other
programs and websites.”
The original feature-length documentaries will examine an
array of political, social, and economic subject matters. The films will
premiere in primetime and will re-air in order to increase exposure.
Surrounding the premiere of each documentary, acclaimed CNN programs will run
dedicated programming that sheds light on the topics and issues discussed in
each film. In-depth interviews, expert commentary, roundtable discussions,
debates, and behind-the-scenes footage will be featured across all of CNN’s
broadcast and online platforms.
Amy Entelis, senior
vice president of talent and content development for CNN Worldwide, and Vinnie
Malhotra, senior vice president of development and acquisitions for CNN
Worldwide, will oversee the acquisition strategy of documentaries under the CNN
Films banner. Malhotra will manage the day-to-day operation of CNN Films, and
work directly with filmmakers to develop original projects.
CNN Films also plans to bring the documentaries beyond
the small screen by developing strategic partnerships to leverage distribution
opportunities at film festivals and in theaters.
The CNN announcement
is a good example. However, we have not
been shy. There have been, and there
will be more, exploratory meetings with CBS in New York and Los Angeles,
seminars at KCET Television in Hollywood, The Northwest Film forum in
Seattle and the Maui Research & Technology Center in Kihei.
-------------------------------------------------------------------------
Seminar Audiences
You might have noticed that in our announcement for the
Thornhill Digital Storytelling Documentary Proposal seminar we suggest that the
event is for “Individuals, Businesses & Arts
Organizations - For Film, Television, Radio & Branded Content Producers.”
At the start of each event, there is a time for
self-introductions. Along with the
writers, planners and filmmakers that are always present, we have recently
attracted music professionals, dance administrators, visual artists and
designers. Adding the input of these
creatives makes for a richer and more beneficial experience for all involved.
-------------------------------------------------------------------------
Industry Growth
We started as a projected service for writers in the
television industry. The interests of
documentary filmmakers came next. Now,
we seemed to be swamped with news and announcements about “Branded
Content.” With bigger dollars made
available for the production of short films from corporate and advertising
agency clients, the borders are being erased in the more sophisticated camps.
Is it difficult to
imagine a building having a birthday, a personality or a deeply involved
history? These questions and more will
be answered for two test clients as we delve into the background of two
“Historic Buildings” we have selected.
From a basic timeline to a detailed biography, these trials will be very
exciting. Are you interested?
-------------------------------------------------------------------------
Crew
We have openings for crew
members. The most obvious gap is in the
wide chasm of administration. There is
still hope for a partner company, yet we have met with qualified individuals
who could be of great assistance on a traditional contract basis.
The research needs are growing. Here’s a challenge – can we find 3 companies
for each of the elements in the 50 Steps To Documentary Success profile? For instance, when we suggest regular
meetings as one of the 50 steps, is it ok to list one or more meeting planners
– or even venues?
Here’s another. What
basic books can we recommend for the 50 elements, the genre or even for the
documentary film industry?
We have always needed, and will possibly always need,
production support. If this is your
turf, ask for the list of work assignments that we have reserved for production
partners.
It is apparent that a monthly planning session would be
helpful. This is also a great way to
introduce new partners and associates to the intricacies of our work, our very
cool partners and the vast potential in this category. The next date for a
planning meeting has yet to be set. If
you are hankering to participate, get on the mailing list by sending a note to
thornhilldesignlab@hotmail.com.
A Partners Update
A few capable companies have responded to our call for
partners. Their feedback: The structure
of the TDS initiative is solid. The
continued research – guaranteeing an always-great seminar is stellar. If we continue this way, there could now be
partners for administration, TDS NEWS and TDS NEWS Digital.
Here again, should we have weekly or monthly planning
sessions? Let’s pull out the calendar,
talk to our current partners and start building a bigger, grander structure and
project.
-------------------------------------------------------------------------
Brand New!
A new service will
be available by January 2013. We’re in
test now, so I won’t try to explain the entire product, but it will be based on
helping others develop their biography.
These could be personal, corporate, buildings or even cities!
This is
a direct result of our asking “What’s
Your Story?” in each of our Documentary Funding Proposals events. Here’s a quote from the event program: “ The focus of this leading-edge workshop is
showing how to link the many necessary parts – from inception, through
creative, technology and production, to traditional or digital distribution and
real world business development. These
are the elements that will make your funding proposal rise above all the rest.
The agenda for this brand of
storytelling covers more than 50 items.
Each is offered in a way that shows how to be a winner in the specific
category, yet still blend them all into a meld that guarantees continuity and
continuous improvement.”
And here is my take
on the new effort:
A Biography
This is wonderful! I
am witnessing the evolution of storytelling.
I am part of a mass revelation that telling your own story is possible,
enlightening and beneficial. As a civilization
we have options, we have understanding and we have self-awareness. We have the tools, we have the images and we
have the music!
We share our ideas through conversations, telephone calls,
letters, emails and social media.
Sometimes we relate these concepts as a story. And most of the time it is a true story.
Does our non-fiction story have value beyond our initial
telling? Would others, beyond our circle
of friends want to hear our story – and perhaps pass it along to their circle
of friends? How do we start?
To make it easy, let’s assume that the form we want is a
biography. Our remembering, telling and
passing along could be as simple as being excited to tell the latest while
visiting with a friend over coffee – or as elaborate as a combination of story,
book, film and television series.
What if you turned your story into a biography? You could tell a compelling story about a
person, family, organization, project, business, building, street,
neighborhood, city or state.
For me, a true story is a resource. For you it can be many things.
Our objective is to provide you with the awareness, the
connections and the business rationale to support you, the storyteller and your
story. We do not review, evaluate nor
critique.
Could you help write company or organization biographies?
Heritage Buildings Presentations
Our new excitement is called “Heritage Buildings” with all
the trimmings of birth, timeline, research and continued growth of the
production and distribution opportunities.
So now we begin…
-------------------------------------------------------------------------
Before you go…
As you might know,
Thornhill Digital Storytelling (TDS) is an element of The Thornhill Design
Laboratory. The complete inventory of
this progressive “Business, Communications Design” practice lists (1) The Thornhill Design Lab Salon, (2) Thornhill
Digital Storytelling (TDS), (3) The Fashion Media Project, (4) Thornhill Design
Lab Workshop and (5) Production & Learning Studio.
Thanks.
Andrew W. Thornhill
thornhilldesignlab@hotmail.com
-------------------------------------------------------------------------
For Digital Storytelling Weekly Updates:
http://digitalstorytellingseminar.blogspot.com/
-------------------------------------------------------------------------
-------------------------------------------------------------------------
TDL
The Thornhill Design Laboratory
Business, Communications Design
Monday, November 5, 2012 -
Week 46
Our general plan
According to an
important friends and possible partner, our Thornhill Design Laboratory has not
been able to effectively communicate our mission, our passion nor our successes
without a Web site.
Of course we know
that a corporate communications campaign would be helpful. However, the message is that because of the
depth of our research, the complexity of our structure and the far-reaching
opportunities in the transmedia future, better presentations are required.
Well, so be it. We will get busy. My promise to my friends, our supporters and
future sponsors is that we will have a Web site by the end of January 2013.
Of course, this
opens a wide swath of opportunities for designers, writers, programmers,
architects, planners and editors.
Recently, we
introduced the thought of separating the Thornhill Design Laboratory weekly
news from the Thornhill Digital Storytelling blog
The raw materials
will follow this introduction – with a few updates. This is great work. Please let me know what other information you
are hoping to see in our next generation of products.
Some of this weekly
reportage has been taken on by our low-key Salon. Each Wednesday we start at 10:00 AM and power
through until 11:00 AM or Noon.
We started on a
Thornhill Design Lab inventory. With the
finished list, production scheduling would be a lot easier.
Planning, process
management, crew-building and experience are all attributes need for the
“coach” of this endeavor. I learned a
lot from just the first meeting and there will be more during the week. Are you interested in joining the fun?
The TDS Digital Landscape
Thornhill Digital Storytelling
will soon announce plans to be part of a 30-company campaign to learn more
about Windows 8 and the necessary drama to make enterprise-wide integration
work.
The recent flurry of activity in the smartphone and tablet
(mobile) space makes our decision to adopt the Windows 8 platform a lot more
interesting. This means there will be a
transition to a common platform for most of what we do. Our integration of every aspect of our
technology universe into one productive framework could be a dream come
true.
An internal survey is being conducted. We’re looking to identify any and all
software from Microsoft. As the company
rumbles on towards the public launch of Windows 8 on October 6 and our workshop
on November 3, 2012, we want to tag along.
To start, having a tidy file of all things Microsoft will help move us
to the next step.
We plan to hit the
ground running to create continuity from this start position, through Windows,
Surface, telephones, communications and our now ever-important Internet
presence.
This is all part of The Thornhill & Studio - Digital Landscape – Platform Integration campaign.
Scheduling
The
timeline is the first step in building our 2013 workplan. Whether we call it a calendar, production
schedule or traffic, this will be the backbone of what will be our most
productive year. On the calendar will be
annual events, the weekly meetings and presentations, monthly reports,
seminars, publications and financial reports.
For quarterly reviews, travel – and again – financial statements every
three months will be quite busy.
Inventory
The next step is to
conclude (as best we can) a detailed inventory of our activities.
(1) The Thornhill Design Lab Salon
A weekly synopsis of
everything connected to the Thornhill Design Laboratory. Ongoing development includes Administration, adjusting
the calendar, The Digital Landscape, Database Management, Financial Planning, combined
editorial, Design Continuity, Integrated Marketing Planning; with Partner and Sponsor
Presentations.
We compare
our status to the previous months, set direction for the near-term and work a
bit on our new package.
Each
week we also feature a book that is related to our continuing work, growth and
the market. If you have suggestions –
let us know.
The
Thornhill Design Laboratory Salon is presented in Fremont, an iconic neighborhood in Seattle, Washington –
known as “The Center Of The Universe” by residents and neighbors.
The
purpose of the weekly event is to give and get details about The Thornhill
Design Laboratory, our continuous improvement and specific projects. Join me each Wednesday morning (we start at
10:00 AM) in the Fireside Room at the Fremont Abbey Arts Center, 4272 Fremont
Avenue in Seattle, Washington 98103.
Check: http://fremontabbey.org.
The salon will always be a source for everything at the Lab and
up-to-the-minute news in the project design world.
There is
no mandatory fee to attend, but donations will be accepted when you
register. Pay what you choose. Advance registration is requested. Send a note to thornhilldesignlab@hotmail.com. Caution: The group is limited to twelve, so
that each person can fully participate in the discussion.
Hospitality
is part of the package. You are welcome
to bring pastries or treats for the group to enjoy.
Why a Salon?
The Thornhill Design
Laboratory has many options to examine storytelling. We’re information and research driven. Our objective is to provide our participants
with the awareness, the connections and the business rationale to support the
storyteller and their story. We do not
review, evaluate nor critique.
To stimulate
meaningful conversation, I have compiled a list of associates and friends I
would like to invite as a special guest for a Wednesday of their choosing.
Would you be willing
to spend an hour or two with us? If so,
please check your calendar and let me know what date between now and the end of
September would be best. Our standard
schedule is Wednesday morning from 10:00 AM to 11:00 AM. For special days, we continue until
Noon. And if the fun just won’t stop, we
can wander to a nearby café for lunch.
The Salon is getting
great attention. The way to make it
better is to introduce you and your list to the event. We would certainly
like to get your opinions. Join us.
(2) Thornhill Digital Storytelling (TDS)
Full descriptions
are in the first section.
TDS Digital
Storytelling Documentary Proposal Seminars – Series & Special Events
TDS NEWS – Event
Program, Subscribers / Subscription Management
TDS NEWS Digital -
http://digitalstorytellingseminar.blogspot.com/
Digital Media
Devices
(3) The Fashion Media Project
What Will Make The
Fashion Media Project Important?
Will it be the research,
or the events? Perhaps our media
production in radio, television the Internet and for tablets will be the
ticket. Or the lessons we can teach
about building a transmedia project or creating community with our Fashion
Bloggers Connection.
To combine the elements,
there will be a second demo of a Fashion Media Project radio show. Arrangements are now being made to get this
year’s research started of another “What Are You Wearing New Year’s Eve”
program. We will have one guest in the
studio, plus 2 or 3 guests in other studios around the country. This interview-heavy capture will be followed
by post-production at another site and made available to stations through
syndication.
After the recording
session, we hope to have a reception, with lots of introductions and
questions. The production will probably
happen in November. The base station
and/or city will be decided upon soon.
The smart money is
on Los Angeles!
(4) Thornhill Design Lab Workshop
Design Review / Kai
Zen
What is design? Aesthetics for inspiration, product
development, financial planning and real-world
case studies are
included - create using function and form.
Design efficient operations structures,
work processes,
digital networks, multi-platform media programming and manufacturing to proceed
aggressively in the digital-led economy.
You will better understand and appreciate the talents of designers,
storytellers, planners and artists.
(5) Production & Learning Studio
For proprietary
projects the weekly schedule, ongoing research and clever documentation are
needed. As promised, the new Internet presence,
plus custom for the best-selling Digital Media Devices will also take a lot of
time and resources.
We have so much more
to do. Will we ever the have the proper
facilities, in a quality environment, braced by our library and archives?
If so, we will then
be ready for Client Services. Ready for
case studies, strategy planning, product development for extensions and co-productions.
To help in our
search for the very best space, we have been getting advice from Starchild
Investments, LLC. The holding company
has a lot of experience in research, acquisitions and management of their own
portfolio of real properties.
The digital revolution may not be as
revolutionary as believed, according to a music survey that found
Foundation Dollars & The
benefit of a robust inventory…
Last month a national foundation
announced a new initiative to support entrepreneurs in and around Miami,
Florida. we contacted them immediately.
To follow up on the pleasant
exchange and an invitation to submit a proposal, our offices have been in touch
with friends in Florida, and indeed, associates in Miami.
Based on response from these
contacts, a draft is now being prepared for a submission to offer a Miami-specific
presentation of the Thornhill Design Laboratory. We can start with a seminar series for film
and video entrepreneurs and support special editions of TDS NEWS, listing local
companies able to produce, or support producers, in the multi-platform or
transmedia world. Our full inventory
would be welcome in Miami. Care to join
us?
With the success of company
biographies, branded content, webisodes and digital documentaries, we see a
great future for both studio and independent risk-takers in the film community.
For
companies interested in seeing the full scope of this opportunity, send a note
to thornhilldesignlab@hotmail.com.
If your
interest is even broader, you might consider attending the “free to everyone”
Thornhill & Studio Quarterly Design Review – Q4, to be held November 8
& 9, 2012 at DeVry University in Bellevue, Washington. The details will be announced soon.
If your
company has bigger concepts for partnering with the Lab – let me know!
-------------------------------------------------------------------------
Thornhill &
Studio also has a number of requests to show an overview and inventory for the
whole workplan and product. Each quarter
we respond with a meeting to help the planners, administrators, printers and
administrators in the loop. The Quarterly
Design Review has been the answer this year, and will survive to help in 2013.
The dates are November 8 & 9. The theme for the review is “Time” in all of
its forms. To be less esoteric, consider
scheduling to be the take-away.
Bellevue is once again the beautiful environment for the
two-day event. The Thornhill &
Studio HEADLINES Newsletter follows.
November 2012
thornhilldesignlab@hotmail.com
www.thornhillportfolio.com
-------------------------------------------------------------------------
The Thornhill Design Laboratory
Business, Communications Design
Inventory
(1) The Thornhill
Design Lab Salon
A weekly synopsis of everything connected to
the Thornhill Design Laboratory.
Ongoing development includes Administration,
The Digital Landscape, Database Management,
Financial Planning,
Editorial, Design Continuity, Integrated
Marketing Planning,
Partners, Sponsor Presentations
We Compare, Set Direction,
package,
Presented in Fremont, an iconic neighborhood
in Seattle, Washington – known as
“The Center Of The Universe” by residents and
neighbors.
(2) Thornhill Digital
Storytelling (TDS)
TDS Digital Storytelling Documentary Proposal
Seminars – Series & Special Events
TDS NEWS – Event Program, Subscribers /
Subscription Management
TDS NEWS Digital -
http://digitalstorytellingseminar.blogspot.com/
Digital Media Devices
(3) The Fashion Media Project
Research, Events, Radio, Television, Tablets,
Transmedia
The Fashion Bloggers Connection
(4) Thornhill Design Lab
Workshop
Design Review / Kai Zen
What is design? Aesthetics for inspiration, product
development, financial planning and real-world
case studies are included - create using
function and form. Design efficient
operations structures,
work processes, digital networks,
multi-platform media programming and manufacturing to
proceed aggressively in the digital-led
economy. You will better understand and
appreciate the talents of designers,
storytellers, planners and artists.
(5) Production & Learning Studio
Schedule, Research, Documentation,
Internet Presence / Digital Media Devices,
Facilities / Environment, Library / Archives
Client Services: Case Studies / Strategy /
Extensions,
Product Development, Co-Productions
-------------------------------------------------------------------------
HEADLINES
N e w s l e t t e r
------------------------------------------------------------------------------------
Thornhill
& Studio
Quarterly
Design Review – Q4 2012
Thursday, Friday, November
8, 9 - 9:30 AM to 4:00 PM
Time As Context
“2013
Scheduling”
Free To All With Advance Registration
To Register: http://thornhill-quarterly-Q4-2012.eventbrite.com
------------------------------------------------------------------------------------
Scheduling, calendaring or traffic management has two
important elements. (a) The first is the
ongoing work to research, plan or structure a future result. (b) The second is the skill to create a
meeting, produce an event or the production airing, publication or release of a
media property.
In most business structures and conversations, the second is
easier to explain, plan for and actualize.
To make sure that the ongoing development of Thornhill & Studio is
safe and secure, and elegantly competitive, we concentrate on both.
We call the ongoing activities administration and the result
the product.
After we add the crew, facilities and finance – it becomes a
“package.”
In planning to follow the theme “2013 Scheduling” for the
Thornhill & Studio Quarterly Design Review – Q4 2013, we have found little
to build a common template for all of our live, print, radio, television and
electronic products. Some are annual,
some happen weekly and some are simply a subset of another.
To complicate
matters our communications friends, business learning opportunities do not necessarily
have any common language with our horticulture, arts, music, fashion, food, literary,
economic development, education or design laboratory programming.
We operate in a
multiplatform world. We build for
multiple streams of distribution. We
plan for, and have, transmedia business development. Digital media are everyday tools for our crew
members, partners and audiences. We take
for granted engineering, infrastructure and technology upgrades.
The following chart is an example. With information for just one week, it shows
the complexity of our task. Imagine this
data for all of 2013 and you see why it will take two days to go through each
point. Breeze through the listings,
offer opinions if you choose, and register for the Quarterly Review with the
information provided at the end of this message.
Even the draft of
this newsletter comes into question. Is
it corporate communications, proprietary media or the first steps of
self-publishing or journalism? What
about languages and transmission specs for the global marketplace?
As a “newsletter” or
periodical, how often will we see it and how do we rationalize the expenses or
revenues. If we print the inaugural
issue and plan for digital distribution for subsequent iterations, have we documented
our increased financial sophistication and perhaps value?
In addition, we are
still looking for the keys to determine or document the cost (expenses and/or
compensation) for administration. Where
are the dollars identified for year-round planning for an annual event?
Join us for
conversation, sharing, learning and perhaps a few conclusions.
-------------------------------------------------------------------------
Thornhill & Studio
“2012 Scheduling”
Week 46
5 Monday Thornhill
Digital Storytelling
TDS
NEWS Digital
“Scheduling
2013”
Blog
http://digitalstorytellingseminar.blogspot.com/
WEEKLY
5 Monday Thornhill
News
A
New Communications Network
“Scheduling
2013”
thornhillnews@hotmail.com
MONTHLY
5 Monday Floral
Installation
Closing
LUCID
Lounge
http://lucidseattle.com/4yr-anniversary-party
thornhillnews@hotmail.com
Date Thornhill
& Studio
Facilities
Planning
“Scheduling
2013”
Starchild
Investments
Location
thornhillnews@hotmail.com
MONTHLY
6 Monday 10:00
AM DTR Media
Editorial
Roundtable
“Scheduling
2013”
Au
Business Club
Bellevue
digitaltvreport@hotmail.com
www.linkedin.com/in/dtrmedia
WEEKLY
6 Tuesday 1:00 PM Digital
Television Worldwide
“Scheduling
2013”
Research,
100 Nations, Training Schedule,
Guest
Speakers, Field Trips
To 3:00 PM DeVry University
Bellevue
www.devry.edu/locations/campuses/loc_seattle.jsp
digitaltvreport@hotmail.com
WEEKLY
7 Wednesday 10:00 AM Thornhill Design
Laboratory
Salon
“Scheduling
The Lab 2013”
thornhilldesignlab@hotmail.com
Register:
http://tdlsalon10.eventbrite.com
WEEKLY
7 Wednesday 11:30 AM DTR
National Tour
3rd
Annual Shippensburg Countdown
“Scheduling
2013”
digitaltvreport@hotmail.com
WEEKLY
8 Thursday 9:30 AM Thornhill
& Studio
Quarterly
Design Review
“Scheduling
2013”
DeVry
University
Bellevue
thornhillnews@hotmail.com
Register:
http://thornhill-quarterly-Q4-2012.eventbrite.com
QUARTERLY
9 Friday 9:30 AM Thornhill & Studio
Quarterly
Design Review
“Scheduling
2013”
DeVry
University
Bellevue
thornhillnews@hotmail.com
Register:
http://thornhill-quarterly-Q4-2012.eventbrite.com
QUARTERLY
10 Saturday 10:00
AM The T&S Corporate
Development
Digital
Landscape - Windows 8 Integration
“Change”
Seattle
thornhillnews@hotmail.com
11 Sunday 11:00
AM The DTR Television Business
Conference
“Scheduling
2013”
Conference
Call
digitaltvreport@hotmail.com
WEEKLY
------------------------------------------------------------------------------------
Thornhill
& Studio
Quarterly
Design Review – Q4 2012
Thursday, Friday, November
8, 9 - 9:30 AM to 4:00 PM
Time As Context
“2013
Scheduling”
Free To All With Advance Registration
To Register: http://thornhill-quarterly-Q4-2012.eventbrite.com
Thursday &
Friday Main Venue: DeVry University, Bellevue Center
Bellevue Corporate Plaza,
600 108th Avenue Northeast, Suite 209
Bellevue, Washington 98004 - www.devry.edu
-----------------------------------------------------------------------------------------------------------------------------------------------------
Status Reports For Each Section
Our Digital Landscape – Platform Integration
Thornhill Design Review
Thornhill News - A New
Communications Network
The Thornhill Design Laboratory -
Including Thornhill Digital Storytelling
Corporate Development &
Revenue
Facilities - Thornhill
News Newsroom, DTR Resource Center, Design Lab Studio
-----------------------------------------------------------------------------------------------------------------------------------------------------
Introducing Bellevue
Throughout The
Thornhill & Studio Quarterly Review You Will Learn About
The Best Lunchtime
Restaurants and Happy Hour Locations!
-----------------------------------------------------------------------------------------------------------------------------------------------------
A networking opportunity for communications, media, arts and digital
technology professionals
A tourism and lifestyle showcase in and for Bellevue, Washington
-----------------------------------------------------------------------------------------------------------------------------------------------------
Can we use music to promote Thornhill
& Studio?
Your thoughts?
Andrew W. Thornhill
thornhillnews@hotmail.com
-----------------------------------------------------------------------------------------------------------------------------------------------------
Thornhill & Studio
November 2012
Thornhill Design Review
Kai Zen / Annual,
Quarterly
The Thornhill Newsroom
Editorial, Technology & Apps
HEADLINES Newsletter, Our Project Documentary
Learning Opportunities
The Thornhill & Studio Archives
Space / Schedule
Thornhill News
Modern Life & Roses
Thornhill News Radio: I, II, III
The Digital Television Report & DTR Support
The Center for Communications in the Arts (CCA)
America Is A Great Arts Place (AGAP)
The Thornhill Television Network (TTV)
Internet Strategies
Creative Washington (CW)
Homewood Development
The Thornhill Design Laboratory
Business / Communications Design
Thornhill Design Lab Salon
Thornhill Design Lab Workshop
Thornhill Digital Storytelling
The Fashion Media Project
Client Services: Case Studies, Strategy, Extensions
Development
Production & Learning Studio
2013 - Corporate Development
Administration / Calendar / Digital Landscape – Platform
Integration
Portfolio, The 33rd Thornhill & Studio Annual
Partners
Database Management
Financial Planning
Integrated Marketing Planning
Subscription Management
Facilities / Digital Landscape / Infrastructure / Environment
Sponsor Relations / Sponsor Presentations / Sponsorship
California, Florida, Hawaii, New Jersey, Pennsylvania,
Washington State
Thornhill
& Studio
NextSpace Los Angeles
9415 Culver Boulevard
Culver City, California
90232
www.thornhillportfolio.com
Copyright © 1971 – 2012,
Andrew W. Thornhill, All Rights Reserved