TDS NEWS
Digital
Thornhill
Digital Storytelling (TDS)
Monday, August 27, 2012 -
Week 36
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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The Grolsch Film Works Fund is
a source of funding for film makers to apply for in specific countries
worldwide.
Since 1615, The Dutch beer brand Grolsch has been driven
by creativity, innovation and great ideas. This resulted in a bold and hoppy
tasting premium lager that is enjoyed all over the world in the iconic Swingtop
bottle.
It is these same qualities, fundamental to independent
film, that have inspired Grolsch Film Works. Grolsch Film Works is a global
initiative with the purpose of representing the true spirit, inspiration and
talent behind the emergent independent film industry.
Its goal is to promote and cultivate up-and-coming
filmmakers, actors, directors and the genius that goes into making inspiring
indie movies through funding projects and showcasing their work worldwide.
http://grolschfilmworks.com
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Are You A Writer?
Hollywood Wants
Stories With Digital Assets & Features
Will A Studio
Invest In You?
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Thornhill
Digital Storytelling
Presents
A
Documentary Funding Proposal Seminar
For Individuals,
Businesses & Arts Organizations
For Film,
Television, Radio & Branded Content Producers
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Stay tuned for
the next date and location.
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Documentary
Funding Proposals - What’s Your
Story?
The focus of this leading-edge workshop is showing how to
link the many necessary parts –
from inception, through creative, technology and
production, to traditional or digital
distribution and real world business development. These are the elements that
will make your funding proposal rise above all the rest.
The agenda for this brand of
storytelling covers more than 50 items.
Each is offered in a way
that shows how to be a winner in
the specific category, yet still blend them all into
a meld that guarantees continuity
and continuous improvement.
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For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
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Salon
You are cordially invited to the next Thornhill Design Laboratory
Salon, to be held
Wednesday, August 29, 2012. We will start at 10:00 AM and run to 11:00 AM.
Seating Is Limited. Advance Registration – Pay What You Can
At: http://tdlsalon5.eventbrite.com
Our
discussion last week detailed the full inventory of the Thornhill Design
Lab. We also went into a description of
related items on our calendar. There
were questions about many of the listed elements, but the one that raised the
most curiosity was (of course) the one that carried the least information. That was (5) Client Services - Expensive!
Research, Planning, Development.
When I
open the doors to client services, my preference will be to start with
extensions on existing programs. What
will make option (5) so expensive is the research and planning required before
developing anything. I have elected to
answer the questions with two timely examples, taking advantage of existing
research.
And to
make sure that you will follow along each week, I will make it really
simple. I have found in business design
that the first step is a rudimentary inventory and then an all-hands-on-board
master calendar. From there, I could
build the skeleton of a timeline, production schedules or even a
project/company biography.
These
basics are current for:
Example a. The Thornhill Design
Laboratory and
Example b. The Digital Television
Report (DTR).
Again,
following the premise of simplicity, we will use the existing inventories
(lists) to develop scripts and then a slide show for each.
As often
stated, “The purpose of the weekly event is to give details about The Thornhill
Design Laboratory, our continuous improvement and specific projects.” This proves it!
Join me
each Wednesday morning (we start at 10:00 AM) in the Fireside Room at the
Fremont Abbey Arts Center, 4272 Fremont Avenue in Seattle, Washington
98103. Check:
http://fremontabbey.org. The salon will
always be a source for everything at the Design Lab and up-to-the-minute news
in the project design world.
There is
no mandatory fee to attend, but donations will be accepted when you
register. Pay what you choose. Advance registration is requested. Register today at: http://tdlsalon5.eventbrite.com.
Caution: The group is limited to twelve, so that each person can fully
participate in the discussion.
Our book
this week: To continue with simple, yet
beautiful, let me suggest “Ambos Nogales, Intimate Portraits Of The U.S. Mexico
Border.” This is the third book coming
from the team of photographer Maeve Hickey and writer Lawrence Taylor. The School of American Research Press (www.sarweb.org)
is the publisher. We would certainly
like to get your opinion. Join us – or
email it in!
Almost
every company, organization, school, artist and entrepreneur will think this
year about their basic technology and equipment for access. This is our Digital Landscape. With many changes afoot, think about “Program
Integration” for existing and new devices. Have you started planning for the
change?
Hospitality
is part of the package. Coffee and
bottled water will be served. You are
welcome to bring pastries or treats for the group to enjoy. If your company has bigger concepts for
partnering with the Lab – let me know!
The busiest part of The Thornhill
Design Lab is the Thornhill Digital Storytelling initiative.
There is more information on our
blog at: http://digitalstorytellingseminar.blogspot.com/.
Why a Salon?
The Thornhill Design Laboratory has many options to examine
storytelling – without fear or worry.
We’re information and research driven.
Our objective is to provide our participants with the awareness, the
connections and the business rationale to support the storyteller and their
story. We do not review, evaluate nor
critique.
To stimulate meaningful conversation, I have compiled a list
of associates and friends I would like to invite as a special guest for a
Wednesday of their choosing.
Would you be willing to spend an hour or two with us? If so, please check your calendar and let me
know what date between now and the end of September would be best. Our standard schedule is Wednesday morning
from 10:00 AM to 11:00 AM. For special
days, we continue until Noon. And if the
fun just won’t stop, we can wander to a nearby café for lunch.
The Salon is getting great attention. The way to make it better is to introduce you
and your list to the event.
A Biography
This is wonderful! I
am witnessing the evolution of storytelling.
I am part of a mass revelation that telling your own story is possible,
enlightening and beneficial. As a
civilization we have options, we have understanding and we have
self-awareness. We have the tools, we
have the images and we have the music!
We share our ideas through conversations, telephone calls,
letters, emails and social media.
Sometimes we relate these concepts as a story. And most of the time it is a true story.
Does our non-fiction story have value beyond our initial
telling? Would others, beyond our circle
of friends want to hear our story – and perhaps pass it along to their circle
of friends? How do we start?
To make it easy, let’s assume that the form we want is a
biography. Our remembering, telling and
passing along could be as simple as being excited to tell the latest while
visiting with a friend over coffee – or as elaborate as a combination of story,
book, film and television series.
What if you turned your story into a biography? You could tell a compelling story about a
person, family, organization, project, business, building, street,
neighborhood, city or state.
For me, a true story is a resource. For you it can be many things.
Our objective is to provide you with the awareness, the
connections and the business rationale to support you, the storyteller and your
story. We do not review, evaluate or
critique.
Radio Is
Golden
I am looking for writers and/or producers who have turned
their news or non-fiction broadcast radio script, report or show into a film or
television documentary.
You could be one of three featured as a positive example at
the next Thornhill Digital Storytelling Documentary Proposal seminar to be held
on August 23, 2012 in Bellevue, Washington.
Check at http://thornhilldigitalstorytellingseminars23.eventbrite.com.
A description of
your work under “Radio As Anchor For Digital Storytelling” would also be
carried in TDS NEWS and on the TDS NEWS blog (http://digitalstorytellingseminar.blogspot.com/).
TDS will only carry the description of your effort. We will not attempt to air, nor distribute
anything beyond our own seminar, printed program and online blog.
Please submit a written description only – not the
project. There is no charge for
submission. Entries can come from
individuals, groups, schools, businesses or stations. The deadline for this round is midnight, PDT,
August 10, 2012.
This is not to be construed as a business offer, nor will
there be any financial compensation for participation. We will not pursue any form of ownership
through this opportunity. Thornhill
Digital Storytelling (TDS) only intends to recognize and celebrate your hard
work.
Audiences
You might have noticed that in our announcement for the next
Thornhill Digital Storytelling Documentary Proposal seminar we suggest that the
event is for “Individuals, Businesses & Arts
Organizations - For Film, Television, Radio & Branded Content Producers.”
At the start of each event, there is a time for
self-introductions. Along with the
writers, planners and filmmakers that are always present, we have recently
attracted music professionals, dance administrators, visual artists and
designers. Adding the input of these
creatives makes for a richer and more beneficial experience for all involved.
Radio Is Golden – And Still Powerful
Friends'
tips, radio still drive musical choices - The digital
revolution may not be as revolutionary as believed, according to a music survey
that found listeners more in tune with friends' tips and radio than blogs and social
networking.
www.usatoday.com/life/music/news/story/2012-08-02/nielsen-music-study/56813004/1
Industry Growth
We started as a projected service for writers in the
television industry. The interests of
documentary filmmakers came next. Now,
we seemed to be swamped with news and announcements about “Branded
Content.” With bigger dollars made
available for the production of short films from corporate and advertising
agency clients, the borders are being erased in the more sophisticated camps.
We have a list of jobs available in the entertainment
community. A reliable source has told us
that thy will provide a full list each month, if we are interested. Please check this list and let me know if you
feel we should be an outlet for these listings.
ASSISTANT LEVEL
United
Talent Agency (UTA) seeks qualified candidates for its agent trainee program.
Previous industry experience and bachelors degree required. Candidates must be
motivated, extremely detail oriented, have excellent communication and organizational
skills and a desire to learn the business of talent representation. This is a
very demanding environment with excellent opportunities to work in Film,
Television, Music, New Media and Entertainment Marketing. Proficiency with
Microsoft Office software is mandatory. Compensation includes overtime and full
benefits. References required. www.unitedtalent.com
for more information. Fax cover letter & resume to (310) 247-1111 or email
to HR@unitedtalent.com. Attn: Human Resources. No calls.
PERSONAL ASSISTANT POSITIONS
PERSONAL ASSISTANT POSITIONS
A-list
Director/Writer/Producer seeks PERSONAL ASSISTANT / DEVELOPMENT EXEC. Must love
movies and have the killer drive to do whatever it takes. Incredible
opportunity for growth as a future PRODUCER in the company. Job includes
handling all aspects of the Director’s personal life, errands, script tracking,
and assisting the Director through every step of making his next film. MUST
have a Mac and at least 2 years agency or development experience. Email to WideAwakeAssist@Mac.com 7/10
CASTING
CASTING
MTV
Talent and Casting is looking for a PA to help two executives. Upbeat
personality, great time management skills, attention to detail and pleasant
phone manner a must. Assistant will deal with scheduling and organizing events
and getting information out to our talents’ representatives on a daily basis.
Knowledge of Castit, Breakdown Express, iMovie/Final Cut a plus. This is a
freelance position with a weekly salary, no benefits. Please send resumes tomtvtalentandcasting@gmail.com
7/3
TECH/NEW MEDIA/WEB 2.0 POSITIONS
TECH/NEW MEDIA/WEB 2.0 POSITIONS
Fullscreen
builds next-generation channels and networks on the YouTube platform. We are
looking for motivated and bright individuals to assist in managing daily
operations of our growing network of high-profile YouTube channels and premium
brand partners. Must be extremely organized and detail-oriented with a passion
for digital media. Apply work@fullscreen.net
7/10
ENTERTAINMENT PR & MARKETING
ENTERTAINMENT PR & MARKETING
We are
looking for an intern to help out with our marketing and promotional campaign
for an independent film in post production slated for an August release.
Looking for someone to start ASAP. Responsibilities include: managing social
media contacts, coordinating screenings, updating facebook, twitter, and blog
posts, and more. Great learning opportunity for anyone looking to get into film
production and marketing. If interested and available to start immediately
please email your resume to craigslistjoe2012@gmail.com
6/26
EXECUTIVE & MANAGEMENT POSITIONS
EXECUTIVE & MANAGEMENT POSITIONS
Successful
reality TV production company with over a dozen shows in production seeking
In-House Counsel/VP, Business & Legal Affairs. Responsibilities include
structuring, negotiating and drafting deal negotiations, agreements and other
documentation for television programming/content, development, production,
financing and distribution/acquisition transactions. Must have knowledge of
television talent agreements, rights acquisitions and network licenses. Must
have J.D. and 5+ yrs of legal experience in entertainment industry. Send
resumes to realitytelevisioncounsel@gmail.com
7/10
From our advance peek, the listings cover television, film,
music, advertising and the fine arts.
Product Development
We are also adding to the market expansion.
We’re on the road for the August 23 seminar in Bellevue and
will be in the New York/New Jersey area in September.
The Documentary Funding Proposal seminars
are the core of this evolution. We all
learn more about the industry as we research and produce events.
Publishing is showing and growing at a calm, regulated
pace. TDS
NEWS, our detailed newsletter and event program, is complimentary at the
seminar and includes:
·
The Thornhill Digital
Storytelling “50 Steps To Documentary Success” checklist and
up-to-date industry examples and news links.
·
The publication lists
“Everyday Resources” a slate of industry stalwarts providing no-cost,
e-mailed, daily information reports on individuals,
companies and trends in digital media.
A crossroads this month is to decide on the publication
schedule. Should the printed TDS NEWS
continue on a per event basis or move up the slippery slope of monthly or
quarterly issues.
TDS NEWS Digital is
still our best contact with the world through our every-Monday issues. We will soon expand to a Multi-Platform structure, including integration into our
new digital landscape. This is the
hottest request from the film industry!
Ask About The Maui Video Marketplace
Our marketplace concept brings
together all parts needed to build a film, or a production studio or a
collaborative cluster of film-related businesses to grow the region.
We start with a seminar series,
printed programs and access to information supporting the global transition
from analog to digital product distribution.
From Internet applications to digital television to digital channels,
your career in the industry will be given a major boost by participating in the
Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will
grow from an idea to a location for training, serving clients and developing
proprietary and contract media products.
The choices will include live events, classes, print media, audio and
radio, video and television, digital and Internet, plus film industry
connections.
Crew
We have openings for crew
members. The most obvious gap is in the
wide chasm of administration. There is
still hope for a partner company, yet we have met with qualified individuals
who could be of great assistance on a traditional contract basis.
The research needs are growing. Here’s a challenge – can we find 3 companies
for each of the elements in the 50 Steps To Documentary Success profile? For instance, when we suggest regular
meetings as one of the 50 steps, is it ok to list one or more meeting planners
– or even venues?
Here’s another. What
basic books can we recommend for the 50 elements, the genre or even for the
documentary film industry?
We have always needed, and will possibly always need,
production support. If this is your
turf, ask for the list of work assignments that we have reserved for production
partners.
It is apparent that a monthly planning session would be
helpful. This is also a great way to
introduce new partners and associates to the intricacies of our work, our very
cool partners and the vast potential in this category. The next date for a
planning meeting has yet to be set. If
you are hankering to participate, get on the mailing list by sending a note to
thornhilldesignlab@hotmail.com.
A Partners Update
A few capable companies have responded to our call for
partners. Their feedback: The structure
of the TDS initiative is solid. The
continued research – guaranteeing an always-great seminar is stellar. If we continue this way, there could now be
partners for administration, TDS NEWS and TDS NEWS Digital.
Here again, should we have weekly or monthly planning
sessions? Let’s pull out the calendar,
talk to our current partners and start building a bigger, grander structure and
project.
Facilities
TDS does well when it comes to identifying interesting
venues for our events. With proper
matchmaking of venue to agenda, meetings can be held anywhere. We have succeeded in Los Angeles, Maui,
Pittsburgh, Seattle – and now Bellevue.
Recent conversations with associates in Jersey City have included a
quick look at dates to build meetings and/or a seminar for that market.
Think Bigger!
Wouldn’t it be wonderful to have a dedicated space as the office for the
management of Thornhill Digital Storytelling?
The desks, lamps, file cabinets and file transfer boxes are ready to go.
The TDS Digital Landscape
Thornhill Digital Storytelling
will soon announce plans to be part of a 30-company campaign to learn more
about efficient PC platforms and the necessary drama to make enterprise-wide
integration work.
The recent flurry of activity in the smartphone and tablet (mobile)
space makes our decision to adopt the Windows 8 platform a lot more
interesting. This means there will be a
transition to a common platform for all that we do. Our integration of every aspect of our
technology universe into one productive framework would be a dream come
true.
An internal survey is being conducted. We’re looking to identify any and all
software from Microsoft. As the company
rumbles on towards the public launch of Windows 8 on October 26, 2012, we want
to tag along. To start, having a tidy
file of all things Microsoft will help move us to the next step.
This is all part of The Thornhill & Studio - Digital Landscape – Platform Integration campaign.
Foundation Dollars - The
benefit of a robust inventory…
Last month a national foundation
announced a new initiative to support entrepreneurs in and around Miami,
Florida.
In appreciation, Thornhill &
Studio contacted foundation project management to present the case for The
Digital Television Report (DTR) - with equal consideration for the 20 years of
collaborative work to support communications entrepreneurs and the fact that
DTR is, in itself, an entrepreneurial and partner-supported marvel.
In addition, past outlines, press
releases and other materials related to the active participation by DTR in
Miami were forwarded to the project director.
After a positive response from the
foundation office, including a gracious invitation to continue our
communication by telephone, it was apparent that national and global
aspirations of The Digital Television Report were not a good match for the
dedication by this funder to local Miami businesses.
To follow up on the pleasant
exchange and an invitation to submit a proposal for other options, our offices
have been in touch with friends in Florida, and indeed, associates in Miami.
Based on response from these
contacts, a draft is now being prepared for a submission to offer a
Miami-specific presentation of Thornhill Digital Storytelling, through a
seminar series for film and video entrepreneurs and support special editions of
TDS NEWS, listing local companies able to produce, or support producers, in the
multi-platform or transmedia world. Care
to join us?
With the success of company
biographies, branded content, webisodes and digital documentaries, we see a
great future for both studio and independent risk-takers in the film community.
Our Robust Inventory
The
Digital Television Report & DTR Support is well represented in these
categories by DTR Media (www.linkedin.com/in/dtrmedia).
However, as indicated, the
Thornhill Digital Storytelling combination can be of tremendous benefit to
targeted environments, even Miami.
An example can be found at http://thornhilldigitalstorytellingseminars23.eventbrite.com
or through TDS News Digital at http://digitalstorytellingseminar.blogspot.com. This might help, or our next event in Maui
County, Hawaii could be helpful.
For
companies interested in seeing the full scope of this opportunity, send a note to
DTR at digitaltvreport@hotmail.com or to thornhilldesignlab@hotmail.com for
Thornhill Digital Storytelling.
If your
interest is even broader, you might consider attending the “free to everyone”
Thornhill & Studio Quarterly Design Review – Q4, to be held November 8
& 9, 2012 at DeVry University in Bellevue, Washington. The details will be announced soon.
Thanks.
Andrew
W. Thornhill
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For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
Do you have questions
or suggestions? Don’t hesitate to get in
touch. And feel free to pass this on.
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The Thornhill Design Laboratory
Business, Communications Design
Structure
(1) The Thornhill Design Lab
Salon
A weekly synopsis of everything connected to
the Thornhill Design Laboratory.
Presented
in Fremont, an iconic neighborhood in
Seattle, Washington – known as
“The Center Of The Universe” by residents and
neighbors.
(2) Thornhill Design Lab Workshop
Design Review / Kai Zen
What is design? Aesthetics for inspiration, product
development, financial planning and real-world
case studies are included - create using
function and form. Design efficient
operations structures,
work processes, digital networks,
multi-platform media programming and manufacturing to
proceed aggressively in the digital-led
economy. You will better understand and
appreciate the talents of designers,
storytellers, planners and artists.
(3) Thornhill Digital Storytelling (TDS)
TDS Digital Storytelling Documentary Proposal
Seminars – Series & Special Events
TDS NEWS - Subscribers / Subscription
Management
TDS NEWS Digital -
http://digitalstorytellingseminar.blogspot.com/
Digital Media Devices
(4) The Fashion Media Project
Research, Events,
Radio, Television, Tablets,
The Fashion Bloggers Connection
(5) Client Services
Case Studies / Digital Strategy / Extensions
(6) Development
Editorial, Design Continuity, Administration,
Database Management,
Financial Planning, Integrated Marketing
Planning, Partners, Sponsor Presentations
(7) Production & Learning Studio
Schedule, Research,
Internet Presence / Digital Media Devices,
Facilities / Environment,
Library / Archives
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August 2012
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Andrew W. Thornhill
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Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved