TDS NEWS Digital
Thornhill Digital Storytelling (TDS)
Monday, January 23, 2012 – Week 5
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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Aloha!
Sprinkled throughout my first draft of Portfolio, the second annual publication listing my entire inventory of current work, are descriptions of booklets, books, newsletters, catalogues and magazines that will be used to identify, explain and promote various initiatives from this desk.
To get a better grip on making this stack more efficient, there have been meetings with designers, printers, distributors and publishers to discuss partnering that would take on one unit as a test and then begin to work through this list.
Or that was my thought.
Two things appear to either slow down the process – or stop it in its tracks – in each of our negotiations.
1. Although I am very busy in the full realm of digital and print publications, there is no “Publisher” title in my project name. Apparently this is an important silo or business category for many.
2. The plan for financial success in my future-leaning endeavors is based on shared responsibility, shared risk and shared revenues. This flies in the face of advances, deposits, fees and traditional compensation packages.
This morning I proudly mailed a package of printed programs from the January 13, 2012 Thornhill Digital Storytelling Seminar. These booklets will end up with the Board of Directors of the Maui Native Hawaiian Chamber of Commerce. This wonderful group was our host and partner in Maui County, Hawaii for the event.
I am told that the publication will serve as documentation from my visit and as a guide for planning the next session. This version was 36 pages of ink on paper – publishing.
In the body of the program are two sections devoted to support for the seminar participant to continue their research and learning long after I have left the beautiful garden island. In these sections are examples of digital storytelling, examples of “Branded Entertainment”, media resources for promotions and URL connections with industry leading companies.
Because many of these are direct links to this treasure of well-researched information, there will be an app – or digital distribution – version to be available through your computer, smartphone, e-reader or digital tablet – publishing in the near future.
Although I have not found the perfect team members, I continue to slowly build my case. Before the Maui booklet, there were 18 dated programs that served the seminars well.
When I returned from my trek to the USPS post office, I checked e-mail and was joyous when I read a news note from TVNewsCheck. Here’s the headline and the link:
NBC News Creates e-Publishing Business
NBC Publishing will focus on e-publishing and video-enhanced eBooks based on current events, documentaries, trends, biographies and profiles.
www.tvnewscheck.com/article/2012/01/23/56931/nbc-news-creates-epublishing-business
Granted, I am not NBC News (or Comcast), yet I am now confirmed that I am headed in the right direction for print, digital, evolving books and transmedia publishing.
Andrew
Thornhill Digital Storytelling
thornhillnews@hotmail.com
For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
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Are You Enjoying The New Year?
TDS has grown nicely since January 2011. To tell our own story, the initiative will be included in two Thornhill News review programs.
The first is the Andrew W. Thornhill News “Portfolio” publication -- to be revealed on January 14, 2012 in Hawaii. Our theme: “2012 Is Your Year.”
The second is the newly revised Andrew W. Thornhill Quarterly Design Review; to be re-inaugurated in 2012 in Bellevue, Washington. The dates are Thursday, February 16 and Friday, February 18.
The printed program, TDS NEWS has also contributed to the acceptance of the overall premise. Detailed, helpful information is distributed at each seminar in every issue. The publication is available only at the seminar and serves as the program for the event. There are many examples in the booklet as well as referrals. It has been very well received.
So well that the printed TDS News has been joined by this issue you are reading. The former “blog” is now TDS News Digital. And for 2012, the combination will have a new editor, a new designer and a very committed photographer. If you have an event or announcement, send it now to be considered for the TDS 2012 Calendar and possibly a Web site and mobile app.
The complete set of 2011 TNDS blogs are being tidied up for the archives. These will help at each review to show our progress.
The hard work of upgrading every part of TDS continues. You will see it in our presentations and publications, and probably notice our new venues and our higher prices.
A very helpful addition will be “The Interview Office.” When we open the “What’s Your Story” segment, the creativity, the unique presentations and the drama in these non-fiction narratives is overwhelming.
As a personal presentation, the storyteller usually does well. The Interviews will be available for those who don’t do as well in making the narrative come alive. The first interview will result in a brief bio, with bullet points indicated – and perhaps a timeline. The second interview will be conducted by a broadcast professional and recorded.
Story sources seem plentiful. However, it sometimes takes inspiration to get the storytelling engine going. I have recommended that our participants talk to family members. Engage the collective memory to bring out the funnier, or quirky, tidbits. One friend suggested that his family tales are triggered when he hears others reflecting at the barber shop. Could the salon work as well?
Museums are great storytellers. Take a walk around fine art, natural history or science exhibits to see how nicely they present their case.
To support these changes, and the broader impact, we are searching for space for our new Production Studio. The search is real; we have seen amazing spaces and will make an offer shortly. Please stay tuned.
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Documentary Production
From radio to bloggers to film to digital channel
The details are being worked out to collaborate with The Thornhill News Radio Show to develop a three part success. The radio show has monthly themes. For December the theme is Fashion. The title for the December 2011 show was What Are You Wearing New Year’s Eve? A lot of planning, research and time was put into this mission. The radio starter was developed over a year for the program.
The What are you wearing” has been promoted as “A Concept For Radio, Publication, Theatre & Television!” Listen at: www.1150kknw.com/podcast/media/thornhill_news.xml.
The recording will now be used by the Thornhill Digital Storytelling crew as an anchor to create multiple extensions on the compelling title. As this new form emerges, even the name has been changed to The Thornhill News Fashion Media Project.
Could this work? Could we follow this carefully researched theme from radio to bloggers to film to a digital television channel?
With the right partners, including retailers, we will find out. Check this: "Everybody works for free on the film, but everybody owns a piece of the pie, it's like an indie rock band approach." Better technology helps too. That from indie director Ed Burns…
In framing the concept, information gathering, storyboarding, and making the film, all production elements and post-production professionals are expected to use, if not rely on modern digital tools.
Paradigm Shift: Insuring maximum revenues for design and creative professionals in Digital Storytelling
Distribution
The contemporary filmmaker has the benefit of multiple streams of distribution for their end product.
Certainly the Internet has opened many doors for product distribution.
For the last 20 years the changes in television were held back. But now, the traditional networks are viewing every offer for digital storytelling with new eyes. The biggest news is the emergence of “Digital Channels” and “Diginets” as television distribution discoveries.
Digital Cinema is more than distributing feature films via satellite. Digital Television is certainly more than the concepts of multicasting, centralcasting and secondary digital channels.
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In 2012, there will be change, growth and a new focus on revenue.
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The Digital Metropolis
Are facilities important enough to create a true digital hub? Could it start with a training schedule? Would such an environment result in actual contracts? How expensive are these digital facilities and who would build or outfit them. Is there a plank in the local economic development platform to address such issues.
You Can Participate
- Let me know that you are interested in this or similar projects
- Refer this information to everyone you know who needs to be enlightened
- Attend, or sponsor ($20 each) the scheduled seminar on Friday
- Attend, or sponsor, one or more of the social events being considered
An exciting option like this takes about three years to evolve. Please don’t think that immediate answers are required, but paying attention would be a good idea.
I believe that 2012 will be your year.
To make sure, join us at the quarterly design review, held in Bellevue, Washington on February 15 & 17, 2012. Our main venue is the Corporate Center for DeVry University.
Free registration at http://thornhillnews-quarterly-Q1-2012.eventbrite.com
Our purpose is to show you the many options available for future partners. With so much potential, it should be no surprise that I am seeking support for the overall package and for individual elements.
You can confirm your interest by e-mailing to tell me how you would like to join in.
If you are interested in becoming a sponsor, send your e-mail indicating what part of our package has your attention. You can pledge with an e-mail or a phone call to (206) 265-2279.
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The Andrew W. Thornhill
Quarterly Design Review – Q1 2012
Thursday, February 16 & Friday February 17 - 9:30 AM to 4:00 PM
Free To All With Advance Registration
To Register: http://thornhillnews-quarterly-Q1-2012.eventbrite.com
Main Venue: DeVry University, Bellevue Center
Bellevue Corporate Plaza, 600 108th Avenue Northeast, Suite 209
Bellevue, WA 98004 - www.devry.edu
Bellevue, WA 98004 - www.devry.edu
For more information,
thornhillnews@hotmail.com
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The Thornhill News Radio Show
A new property, launched in October 2011, has grown into a multiplatform experience.
Launch
Roses, the Official Floral Emblem of the United States
October 2011
The Essence Of My Dinner Party
November 2011
www.1150kknw.com/podcast/media/AndrewThornhill_11-13-11.mp3
What Are You Wearing New Year’s Eve?
December 2011
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The Thornhill Design Laboratory
Andrew W. Thornhill
Culver City, California
Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved
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www.thornhillportfolio.com
Copyright © 1971 - 2011, Andrew W. Thornhill, All Rights Reserved