Thornhill News Digital Storytelling (TNDS)
Monday, November 7, 2011 – Week 46, Number 44
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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TNDS
In Association With
Homewood Nation, www.homewoodnation.com
Presents
The New Video Marketplace
Moderator:
Andrew W. Thornhill
Friday, November 18, 2011 – 6:00 PM to 9:00 PM
Location:
Young Preservationists Association of Pittsburgh
110 East Eighth Avenue - The Moose Building Ballroom
Homestead, Pennsylvania 15120 - www.youngpreservationists.org
Homestead, Pennsylvania 15120 - www.youngpreservationists.org
For Directions: (412) 205-3385
Only $20.00 Per Person – Registration Must Be Paid In Advance
25% Discount For Communications Professionals!
To Register Go To:
http://thornhillnewsdigitalstorytellingseminars19.eventbrite.com
Developing an agenda for the series The New Video Marketplace is a joy. The Thornhill News Digital Storytelling model has been to assist creative entrepreneurs in adding digital features and assets to their funding proposal for real-world documentaries.
We have surfaced examples to give a better feel for those companies or projects that have made it into production and even given some detailed sources for distribution and promotion.
Our latest wrinkle is to research the various programs designed to woo production companies to their town or city to employ the local crews, spend money on support services and create a positive impression in the eyes of others in the industry and future audiences.
Now comes our concept of the “Digital Metropolis” to describe a cluster of businesses, spaces, creatives and businesses working together to train, promote and, when successful, serve the new video marketplace by becoming their location of choice for shooting.
We are all storytellers. No matter if you are in the non-fiction or fiction world; film, television or branded entertainment. For each of us, I see a positive change in the way we view digital media.
Transmedia is the latest buzz to describe cross-platform media development, production, distribution and promotion. Linking many digital options together builds a sure winner in your presentations for financial support.
In addition to digital television as a media category, we are witnessing the emergence of digital storytelling as a business, creative and communications gusher.
Each level of interaction and financial support requires some proposal. It could be a casual meeting, ending with a verbal agreement and a handshake – or a fully-blown document with outlines, scripts, budgets, securities and multiple signatures.
Again, the film, television and branded entertainment options become easier to pursue if you are including an understanding of the digital realm.
The Documentary Proposal Seminar
If you are approaching the pursuit of dollars in a competitive way, it might be helpful to look at the winners and notice how many of them have extended capabilities in each phase through digital tools and digital media. We must each become familiar with the many options in the new video marketplace.
To that end, I work to assist documentary filmmakers by providing greater awareness of the importance of digital assets and features in business proposals. Including a raft of options and examples could turn the tide when a team is seeking dollars to produce a theatrical release, a television special or a series based on either.
The original concept of “50 Steps To Documentary Success” has grown to be a beneficial seminar and a printed program, TNDS NEWS, for each individual seminar date.
Production
In framing the concept, information gathering, storyboarding, and making the film, all production elements and post-production professionals are expected to use, if not rely on modern digital tools.
Distribution
The contemporary filmmaker has the benefit of multiple streams of distribution for their end product.
Certainly the Internet has opened many doors for product distribution.
For the last 20 years the changes in television were held back. But now, the traditional networks are viewing every offer for digital storytelling with new eyes. The biggest news is the emergence of “Digital Channels” and “Diginets” as television distribution discoveries.
Digital Cinema is more than distributing feature films via satellite. Digital Television is certainly more than the concepts of multicasting, centralcasting and secondary digital channels.
The Digital Metropolis
Are facilities important enough to create a true digital hub? Could it start with a training schedule? Would such an environment result in actual contracts? How expensive are these digital facilities and who would build or outfit them. Is there a plank in the local economic development platform to address such issues.
The New Video Marketplace series was developed in early 2011. Thus far the confirmed dates and places have been The Northwest Film Forum, Seattle (Saturday, October 1, 2011) and NextSpace Los Angeles, Culver City (Sunday, November 6, 2011.) After Pittsburgh we are confirmed for Kihei, Maui County (Friday, January 13, 2012) at the Mau Resource & Technology Center.
Special Thanks To
Pittsburgh Connections: Luminaria Productions, LLC, Morningstar Productions, Jazz Workshop, Inc.
Dan Holland, Chief Executive Officer, Young Preservationists Association of Pittsburgh
The 3 Hour Agenda
6:00 PM to 6:30 PM
Use the first 30 minutes to describe the marketplace - as I see it.
Present examples of many categories of storytelling from news, to movies, to television, to radio, to webisodes to branded entertainment. Each is gaining wide acceptance in the new video marketplace.
There will be information sources for continuing review of examples, media outlets / leaders and well-respected money sources.
6:30 PM to 8:00 PM
The second section is dedicated to a positive exchange in a workshop fashion to solve real problems, make suggestions to build successes and offer assistance to those attending. Where do we find the new tools, learn the new skills and get to try the new markets. How can I fix this?
Introductions, What’s Your Story? and “50 Steps To Documentary Success” are the basics.
8:00 PM to 9:00 PM
Not everyone comes to a seminar for solutions. Therefore, the last 30 minutes will be reserved for the classic question and answer period. This is the time for real challenges to current themes in the world of media finance. Let’s talk money sources – including funders, investors, sponsors, advertisers and corporate marketing clients. Investing in stories can be good business.
9:00 on – Open
Follow our presentation at a nearby spot with casual conversation – and a beverage - or additional examples from the digital evolution of film, television, radio, the Internet or other industry events.
Andrew W. Thornhill
Current Documentary Projects:
“A Tribute To The Rose”
“DTR Journey: Food & Beverage Stories”
“Inside DTR Media”
(206) 265-2279 - Cell
thornhillnews@hotmail.com
For Weekly Updates: http://digitalstorytellingseminar.blogspot.com
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