Digital Storytelling: Purpose, Seattle & Pittsburgh

Thornhill News Digital Storytelling

Monday, August 22, 2011 – Week 35, Number 33

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Digital Storytelling As Documentary Process

Creating Programming For Digital Media

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Purpose

1. To stress the importance of each personal story

2. To build the confidence of every storyteller

3. To provide concrete support for film and television documentaries

4. To improve the “50 Steps To Documentary Success” guide with details, contacts and presentation

5. To improve the proposals for financial support of every storyteller by including features and assets from across the digital realm

6. To show examples of the many options for storytelling skills including books, music, photography, visual arts, performing arts, entertainment, education, civic, journalism, media, corporate and cross-platform combinations

7. To continue the research, therefore continuous improvement, at Thornhill News Digital Storytelling:

Information Sources

Money Sources

Partners

Sponsors

8. To attract all levels and descriptions of the documentary community to collaborate and grow

9. To make each seminar, workshop, blog and publication a critical and financial success

10. To expand the audience base with the TNDS Blog, THE NEWS and supportive marketing planning

11. To operate with integrity, shared respect and trust

Series and Special Events

Our “Proposal Seminars” were created to serve the persons, groups or projects that are interested in creating documentaries for theatrical release. Apparently there is a much broader market than we had initially prepared for. So just in case, we’re splitting the market for our research and news reporting.

We now have a few new categories under Thornhill News Digital Storytelling. They are: Personal, Fine Art, Community, Non-Commercial, Education, Civic/Government, Entertainment, Documentary, Advertising and Corporate. Perhaps this will calm things down a bit.

The Seattle Series for our Proposal Seminars is on track to launch September 7, 2011 at LUCID. I would suggest that you register early. As we get closer, more information will be available about the fun and excitement connected to this inaugural event – including champagne and roses! These seats will be filled pretty fast.

The next confirmed Special Event is for Pittsburgh on Friday, September 23, 2011. Our venue is the Hillman Conference Room at WQED Multimedia in the academically-rich Oakland area. Presenting partner is Homewood Nation.

Thornhill News Digital Storytelling will be on stage for a presentation at Local Sightings, a film festival for the northwest, September 30-October 6, 2011 - presented by The Northwest Film forum. We’re breathlessly waiting for our time slot. It will be October 1^st or 2^nd.

Special Events are being considered for Los Angeles, Pittsburgh, Miami, Phoenix, Detroit and Maui.

Publications Rock!

1. THE NEWS - We have the editorial dummy in a 24-page format for our almost-monthly. It is designed for print. After completing the next draft of the narrative, we can start imaging a tablet version. Gathering information has given us a boost to create our own app for THE NEWS. We might even have tablets and apps as a regular part of our presentation.

2. The Partner Brief - To make sure that we can be held accountable by our new partners, there is a 16-page Partner Brief available. If you are waiting for an opportunity to be considered as a candidate for partnering or in any element of business development, request a copy of this preliminary statement.

Team Building

Interviews have started for the “Creative Team.” In legacy media, digital media and even in digital devices, there are so many capable individuals and services to choose from. Narrowing the candidates to actual deals will be a harrowing task. Have you inquired? Not yet! What are you waiting for?

There are so many needs for different responsibilities in the Creative Team that I have scheduled a universal design meeting to build a shared agreement on our roster and timeline for product development.

Andrew W. Thornhill

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Thornhill News Digital Storytelling

A Documentary Proposal Seminar

Wednesday, September 7, 2011 – 2:00 PM to 5:00 PM

This first in a weekly Seattle series opens a new generation of

seminars, publications and special travel events.

LUCID Jazz Lounge
5241 University Way NE - Seattle, Washington 98105

(206) 402-3042 - www.lucidseattle.com

Only $20.00 Per Person – Registration Must Be Paid In Advance

25% Discount For Thornhill News Partners! Festive Happy Hour Follows

To Register Go To: http://thornhillnewsdigitalstorytellingseminars11.eventbrite.com/

Special Thanks To:

Roger S. Mitchell, John E. Webb, David M. Mills, Shane M. Hyatt, David Adair, Dianne J. Dickeman, David Pierre-Louis

For Digital Storytelling Weekly Updates & Calendar

http://digitalstorytellingseminar.blogspot.com/

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Your Career, Digital Storytelling & Money

A Thornhill News Digital Storytelling Seminar

Friday, September 23, 2011 – 6:00 PM to 9:00 PM

In Association With

Homewood Nation, www.homewoodnation.com

WQED Multimedia
4802 Fifth Avenue, Pittsburgh, Pennsylvania 15213

For Directions: (412) 622-1300, www.wqed.org

Only $20.00 Per Person

Registration Must Be Paid In Advance

25% Discount For Communications Professionals!

To Register Go To:

http://thornhillnewsdigitalstorytellingseminars14.eventbrite.com/

What’s Your Story?

Are you expected to integrate digital assets into your documentary funding proposal? If you, your organization, office or company are planning a film, television show, radio special, Internet presentation or a interactive photo essay, the answer is yes!

To create a digital documentary using a competitive, multiplatform model, your timeline could be 3 years. Also, expect that your expenses might creep to $2 Million dollars or more.

As we each grow beyond social media, Digital Storytelling is turning into a hotbed for collaborative development and ever-expanding production crews. Team members learn from one another and your end product gains from the combined intellect, energy and projections. This means greater expenses.

Producers or project managers have no intention of adopting a new plan or process, at the risk of losing their financial success.

If your associates can’t relate to Digital Storytelling as a genre, try Multimedia, Transmedia, Webisodes, Branded Content or even Branded Entertainment. We offer these and many subcategories in the Thornhill News Digital Storytelling Seminar.

Included in our agenda is an open discussion about digital media devices. Do you have an e-reader, smartphone or computer tablet? Are you ready for the upgrade in your category or the next step up to a sophisticated tablet? What brand, what carrier and what price are best for your needs?

The focus of this leading-edge workshop is showing how to link the many necessary parts – from inception, through creative, technology and production, to traditional or digital distribution and real world business development. These are the elements that will make your funding proposal rise above all the rest.

The agenda for my brand of storytelling covers more than 50 items. Each one is offered in a way that shows how to be a winner in the specific category, yet still blend them all into a meld that guarantees continuity and continuous improvement.

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THE NEWS – Almost-monthly, including our detailed event programs

THE NEWS will bring us into the highly competitive world of periodical publishing. Our print will be modest, issued monthly (with Volume & Number) and designed to prepare for electronic next steps.

The live Thornhill News Digital Storytelling Proposal Seminar gives me a chance to network with other like-minded, interesting professionals. To serve the participants, we created a simple, 24-page booklet.

THE NEWS now carries:

· The Thornhill News Digital Storytelling “50 Steps To Documentary Success” proposal checklist

· News – Up-to-date industry examples and links. This will continue to grow. We can usually see three months ahead, but confirmations come in slowly.

· The publication lists “Everyday Resources” a slate of industry stalwarts providing no-cost,

e-mailed, daily information reports on individuals, companies and trends in digital media – and the support for digital storytelling they offer.

· THE NEWS is available only at the TNDS proposal seminar.

Our first expanded issue will launch on September 1, 2011, complete with Volume and Number. We’re launching on this date in celebration of National Literacy Month. Other negotiations are in process to pave the way for a computer tablet version.

Please let us know if you have ideas for broader distribution

Subscribers

As a nod to our friends and supporters, there will be a season subscription program announced in advance of the rise in individual event prices. Be sure to get on the wait list.

And remember, if you want Weekly Updates, go to http://digitalstorytellingseminar.blogspot.com. There is a new deal each Monday.

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Business Development

All roads lead to revenue. Our strategy is sound, we watch the marketplace carefully and we are now engaged in an upgrade that will take hard look at our competitive posture and our product. The new General Plan will be push many buttons to move our ambitions forward.

Partners

We expect our partners to be active. Each brings a special qualification to the game. Each must be, or become, a great communicator.

Which brings us to the last point in this introduction. I am providing this advance notice to be sure that you are prepared to discuss partnering. The doors are fully open to those companies who have asked about partnerships or sponsoring.

Contract candidates in these cities will be very pleased with a special section of the Plan: Chicago, Detroit, Los Angeles, Maui, Miami, New Orleans, New York, Phoenix, Pittsburgh, Portland, San Francisco / San Jose and Seattle.

Sponsor Relations

A sponsor relationship is a very delicate balance between costs to the sponsoring entity and the benefits they receive in return. At this point, our sponsor fees are minimal. Yet, we can provide major exposure through the digital media industry, the creative communities and to our participants.

Will we have a sponsor for the overall series, or will it be wiser for all parties to take seminars or published products on one at a time? We’re certainly open for that discussion.

We would be happy to talk with sponsorship candidates at any time. The sponsoring entity can be involved in research, the seminars, the blog, our printed weekly news booklet, hospitality and cross-promotions.

Benefits to the sponsor will continue to grow with the project. Our greatest return, in exchange for sponsor dollars, is participation in the growth of Thornhill News Digital Storytelling and exposure to our audiences through the related events, media and campaigns.

Business Management

Project management, administration, accounting, bookkeeping and facilities will each play a large part in building our success. We are expecting that the talent needed to create the enterprise-wise General Plan and the proposed product development will come through contracted businesses.

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The Thornhill Design Laboratory

If we are moving into the work the lab will carry out, there is not a lot to describe at this point. The General Plan is in the making, the development files are being reviewed and a major infrastructure meeting was held Saturday, July 9^th. There is a chart at the end of this information that gives an advance look at the lab inventory.

In our next report, there will be a listing of carry-over relationships from other operations under Thornhill News, current partners and potential alignments based on our newly projected upgrade.

Structure

Thornhill Design Lab Workshop

Design Review / Kai Zen

Thornhill News Digital Storytelling

Digital Storytelling Proposal Seminars – Registration

The TNDS Blog - http://digitalstorytellingseminar.blogspot.com/

THE NEWS - Subscribers / Subscription Management

Client Services

Case Studies / Strategy

Extensions

Digital Marketing Planning

Development

Editorial

Design Continuity

Administration

Database Management

Financial Planning

Integrated Marketing Planning

Partners

Sponsor Presentations

Los Angeles Studio

Schedule

Facilities / Environment

Digital Storytelling

Monday, August 22, 2011

Purpose, Seattle & Pittsburgh

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