Thornhill News Digital Storytelling
Monday, August 8, 2011 – Week 33, Number 31
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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I will try to keep these in order. We are zooming!
Series and Special Events
The Seattle Series for our Proposal Seminars is on track to launch September 7, 2011 at LUCID. Details follow in this blog. I would suggest that you register early. As we get closer, more information will be available about the fun and excitement connected to this inaugural event – including champagne and roses! These seats will be filled pretty fast.
Special Events are being considered for Los Angeles, Pittsburgh, Miami, Phoenix, Detroit and Maui.
The Big One – Thornhill News Digital Storytelling will be on stage for a presentation at Local Sightings, a film festival for the northwest, September 30-October 6, 2011 - presented by The Northwest Film forum. We’re breathlessly waiting for our time slot. It will be October 1st or 2nd.
There is one important change that I can’t hold in any longer. We’re splitting the market for the
research and news reporting. We now have a few new categories under Thornhill News Digital Storytelling. They are: Personal, Fine Art, Community, Education, Civic/Government, Entertainment, Documentary, Advertising and Corporate. Perhaps this will calm things down a bit.
Our “Proposal Seminars” were created to serve the persons, groups or projects that are interested in creating documentaries for theatrical release.
Publications Rock!
1. THE NEWS will have a dummy issue this week. It is designed for print. After completing the next draft of the dummy, we can start imaging a tablet version. Gathering information for “Tablet Questions?” has given us a boost to create our own app for THE NEWS.
2. The Partner Brief - To make sure that we can be held accountable by our new partners, there is a 16-page Partner Brief available. If you are waiting for an opportunity to be considered as a candidate for partnering or in any element of business development, request a copy of this preliminary statement.
Interviews have started for the “Creative Team.” In legacy media, digital media and even in digital devices, there are so many capable individuals and services to choose from. Narrowing the candidates to actual deals will be a harrowing task. Have you inquired? Not yet! What are you waiting for?
There are so many needs for different responsibilities in the Creative Team that I have scheduled a universal design meeting to build a shared agreement on our roster and timeline for product development.
I can hardly wait.
Andrew W. Thornhill
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Thornhill News Digital Storytelling
A Documentary Proposal Seminar
Wednesday, September 7, 2011 – 2:00 PM to 5:00 PM
This first in a weekly Seattle series opens a new generation of
seminars, publications and special travel events.
LUCID Jazz Lounge
5241 University Way NE - Seattle, Washington 98105
5241 University Way NE - Seattle, Washington 98105
(206) 402-3042 - www.lucidseattle.com
Only $20.00 Per Person – Registration Must Be Paid In Advance
25% Discount For Thornhill News Partners! Festive Happy Hour Follows
To Register Go To: http://thornhillnewsdigitalstorytellingseminars11.eventbrite.com/
Are you expected to integrate digital assets into your documentary proposal? If you are planning
a feature film, television show, radio special, Internet presentation or photo essay, the answer is yes!
To create a digital documentary using a contemporary multiplatform model, expect your timeline to be 3 years or more. Also expect that your expenses will be more than $2 Million dollars. The focus of this and each proposal seminar or workshop is to show how to link the many parts – from
inception, through creative and production, to real world business development.
THE NEWS, Volume 1, Number 1, includes our event program, the Thornhill News Digital Storytelling “50 Steps To Documentary Success” checklist and up-to-date industry examples.
Your copy is free at the TNDS Documentary Proposal Seminar.
“The agenda for my brand of storytelling covers more than 50 items. Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement. If your associates can’t relate to Digital Storytelling,
try Multimedia, Webisodes, Branded Content, Multiplatform or even Branded Entertainment.
We will offer these and many subcategories.” Andrew W. Thornhill
Digital Storytelling is a hotbed for collaborative development and production.
Team members will learn from one another and your end product will
surely gain from the combined intellect, energy and projections.
Special Thanks To:
Roger S. Mitchell, John E. Webb, David M. Mills, Shane M. Hyatt, David Adair, Dianne J. Dickeman, David Pierre-Louis
For Digital Storytelling Weekly Updates & Calendar
http://digitalstorytellingseminar.blogspot.com/
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THE NEWS – Almost monthly, including our detailed event programs
THE NEWS will bring us into the highly competitive world of periodical publishing. Our print will be modest, issued monthly (with Volume & Number) and designed to prepare for electronic next steps.
The live Thornhill News Digital Storytelling Proposal Seminar gives me a chance to network with other like-minded, interesting professionals. To serve the participants, we created a simple, 24-page booklet.
THE NEWS now carries:
· The Thornhill News Digital Storytelling “50 Steps To Documentary Success” proposal checklist and our national presentation calendar
· News – Up-to-date industry examples and links. This will continue to grow. We can usually see three months ahead, but confirmations come in slowly.
· “Everyday Resources” a slate of industry stalwarts providing no-cost, e-mailed, daily information reports on individuals, companies and trends in digital media – and the support for digital storytelling they offer.
· THE NEWS is available only at the TNDS proposal seminar.
THE NEWS, including the detailed program for each event, will graduate to a monthly printed document.
· Our first expanded issue will launch on September 1, 2011, complete with Volume and Number
· We’re launching on this date in celebration of National Literacy Month
· In October 2011 we add another important component – money sources. Could additional information help your quest?
· Other negotiations are in process to pave the way for a computer tablet version.
- Please let us know if you have ideas for broader distribution
Subscribers
As a nod to our friends and supporters, there will be a season subscription program announced in advance of the rise in individual event prices. Be sure to get on the wait list.
And remember, if you want Weekly Updates, go to http://digitalstorytellingseminar.blogspot.com. There is a new deal each Monday.
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Business Development
All roads lead to revenue. Our strategy is sound, we watch the marketplace carefully and we are now engaged in an upgrade that will take hard look at our competitive posture and our product. The new General Plan will be push many buttons to move our ambitions forward.
Partners
We expect our partners to be active. Each brings a special qualification to the game. Each must be, or become, a great communicator.
Which brings us to the last point in this introduction. I am providing this advance notice to be sure that you are prepared to discuss partnering. The doors are fully open to those companies who have asked about partnerships or sponsoring.
Contract candidates in these cities will be very pleased with a special section of the Plan: Chicago, Detroit, Los Angeles, Maui, Miami, New Orleans, New York, Phoenix, Pittsburgh, Portland, San Francisco / San Jose and Seattle.
Sponsor Relations
A sponsor relationship is a very delicate balance between costs to the sponsoring entity and the benefits they receive in return. At this point, our sponsor fees are minimal. Yet, we can provide major exposure through the digital media industry, the creative communities and to our participants.
Will we have a sponsor for the overall series, or will it be wiser for all parties to take seminars or published products on one at a time? We’re certainly open for that discussion.
We would be happy to talk with sponsorship candidates at any time. The sponsoring entity can be involved in research, the seminars, the blog, our printed weekly news booklet, hospitality and cross-promotions.
Benefits to the sponsor will continue to grow with the project. Our greatest return, in exchange for sponsor dollars, is participation in the growth of Thornhill News Digital Storytelling and exposure to our audiences through the related events, media and campaigns.
Business Management
Project management, administration, accounting, bookkeeping and facilities will each play a large part in building our success. We are expecting that the talent needed to create the enterprise-wise General Plan and the proposed product development will come through contracted businesses.
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Thornhill News
Modern Life & Roses
A new property, The Thornhill News Radio Show, will launch with an audio documentary on
October 6, 2011. From there, the presentation will grow into a multiplatform experience.
Check www.linkedin.com/in/thornhillnewsradioshow.
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The Thornhill Design Laboratory
If we are moving into the work the lab will carry out, there is no a lot to describe at this point. The General Plan is in the making, the development files are being reviewed and a major infrastructure meeting was held Saturday, July 9th. There is a chart at the end of this information that gives an advance look at the lab inventory.
In our next report, there will be a listing of carry-over relationships from other operations under Thornhill News, current partners and potential alignments based on our newly projected upgrade.
Structure
Thornhill Design Lab Workshop
Design Review / Kai Zen
Thornhill News Digital Storytelling
Digital Storytelling Proposal Seminars – Registration
The TNDS Blog
THE NEWS - Subscribers / Subscription Management
Client Services
Case Studies / Strategy
Extensions
Digital Marketing Planning
Development
Editorial
Design Continuity
Administration
Database Management
Financial Planning
Integrated Marketing Planning
Partners
Sponsor Presentations
Los Angeles Studio
Schedule
Facilities / Environment
Archives
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For Digital Storytelling Weekly Updates & Calendar
http://digitalstorytellingseminar.blogspot.com/
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thornhillnews@hotmail.com
Copyright © 1971 – 2011, Andrew W. Thornhill, All Rights Reserved