Monday, January 10, 2011

The First Seminar


A Digital Storytelling Seminar

The “Signature Series” for Thornhill News

Monday, January 10, 2011 – Week 3, Number 2

Last week we delivered our first blog.  This week we are delivering our first seminar.  You can join us at a Digital Storytelling Seminar on Friday, January 14, 2010 from 9:00 AM to 10:00 AM.  The reduced cost is $20.00 per person and that includes your parking pass and fresh brewed coffee.

Registration must be paid in advance. For an easy transaction, go to: http://thornhillnewsdigitalstorytelling1.eventbrite.com

We’re convening at the University Heights Center in Room 110.  The address is 5031 University Way Northeast in Seattle, Washington 98105.  For directions you can call the wonderful folks at the Center at (206) 527-4278 or try www.uhcca.org.

The agenda for my brand of storytelling covers more than 50 items.  Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement.

The package: 

1.  Digital Storytelling - 50 Steps To Success
2.  Digital Media Devices - Tablets, Smartphones, Readers
3.  Design Continuity - Concept, Base Element, All Together and Continuous Improvement
4.  Business Development - Partnerships, Subscribers, Sponsors

Digital Storytelling as a work process is a hotbed for collaborative development and production.  Team members and workshop participants will learn from one another and your end product will surely gain from the combined intellect, energy and projections.

And please remember, if our thoughts and conversations about business collaboration are going to be relevant, some financial gain will have to come from these successes.

If your associates can’t relate to Digital Storytelling, try the terms Multimedia or Branded Entertainment.  We will offer examples in these and many other subcategories

To insure that we have a solid program, each of our seminar presentations will be delivered in a how-to workshop style that everyone can use and I will display specific examples from my own inventory to show actual working models.

The rough 2011 schedule for Thornhill News Digital Storytelling seminars now includes:

January 14       Seattle, Washington
February 18     Los Angeles, California
March 10         Seattle, Washington
April 9             Pittsburgh, Pennsylvania
June                 Florida

With new search, production, and distribution tools being offered every week, I am sure that each of us will want to know how to make our message clearer and our image stronger.

You can keep up to date by joining our mailing list.  Send a note to thornhillnews@hotmail.com.

Thanks.

Andrew W. Thornhill

http://digitalstorytellingseminar.blogspot.com/

Thornhill News
“Modern Life & Roses”
thornhillnews@hotmail.com

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Background

The lessons learned from experience over the years, the input from friends and associates and the changes in the digital media marketplace were just the start points in creating this series.

Beyond the thinking and the personal review, I have written an overview for 2011 – which covers operations, financial planning and growth issues.

Be confident that the research, hard work and cautious optimism will pay off for all of us. 

A personal commitment…  After careful consideration, this new offering is titled “Digital Storytelling.”  It arrives with more than three years of trials, surveys and testing. 

My start with the process was to help writers.  I am glad to report that we have had great response from biographers, columnists, screenwriters and reporters.

Then, photography appeared to be the next logical step.  Illustrations will be included as we upgrade the blog.  Photographers have greatly enhanced the look of many Internet-based operations. 

Fortunately, a long-standing interest in radio has helped to pave the way to include audio – and of course – video.  Broadcasters, production studios and broadcast media professionals are naturals to take full advantage of Digital Storytelling.

The new digital platform in contemporary media allows us to bring all of these parts together – and continue to be productive as we learn and earn.

I have spent the last 40 years developing campaigns geared to the affluent consumer market.  Now, the luxury market and the person of modest means creating an individual identity or storyline can use the same planning processes and tools. 

The project, Thornhill News Digital Storytelling, will not be taken lightly.  The 2011 model not only has the advantage of my experience with the concept, but also the continued input from many others through production meetings and partnerships. 

This is now the “Signature Series” for Thornhill News.  I do appreciate your attention and I hope you will participate in the seminars. 

Making It Happen...

Designing a series would be difficult without a General Plan.  More and more of my time will be spent with administrative personnel, engineers and designers as we craft a road map for our buildout.

I have given serious thought and many hours to every stitch of the general plan to develop a seminar series based on my interpretation of Digital Storytelling – and I am now ready to reveal all for the benefit of seminar participants and move on it in my own production roster. 

This year, I will publish “50 Steps To Success.”  The narrative for the book started as the tutorial for our Digital Storytelling seminar.  For the many that need to learn these processes faster than I can travel the country, a supportive document could help in many ways.

Each of the 50 items is important.  Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement.

In my case, as we roll out our schedule, I must be sure that the events and results are beneficial for all of Thornhill News and for you. 

To insure that we have a solid program, each of our seminar presentations will be delivered in a how-to workshop style that everyone can use and will display specific examples from my own inventory to show actual working models.  Questions are always welcome.

In the first season, we will limit each session to 12 persons.  Advance registration is required. 

If you would like to be on our mailing list, send a note to thornhillnews@hotmail.com.

As creative folks, we are no longer restricted to desktop computers, stand-alone cameras, printers and personal binding. 

With an Olympus recorder, a Flip camera, or even a camera on a cell phone, one could become a walking studio.

Many companies are enjoying tremendous success because they offered a way for any and every person to document themselves. 

Facebook, Twitter, YouTube, LinkedIn and the mighty Blogspot are just a few of the successes riding the wave of “digital storytelling” and the surging wave of digital media, digital devices and digital expectations.

This year, the tablet computer and downloads on our smartphones give us presentation possibilities from basic color to full-motion video to onboard projectors. 

Even the e-reader has made a strong comeback.  There is no turning back.

To search, capture, process and distribute your data, information or entertainment, the 50 Digital Storytelling Seminar steps becomes your check list.

I have spent the last 40 years developing campaigns geared to the affluent consumer market.  Now, the luxury market and the person creating an individual identity or storyline can use the same planning processes and tools. 

The entertainment industries are now using these digital storytelling steps to seek new creative talent, to review works-in-progress and to even build their own television shows and movies.  I am banking on the premise that individuals, organizations, companies and government offices will soon become very sophisticated communicators.

A referral: The Writers Store
www.writersstore.com

The project, Digital Storytelling, will not be taken lightly. 

The 2011 model not only has the advantage of my experience with the concept, but also the continued input from many others through production meetings and partnerships. 

To get that movement started, I will be in touch with related organizations throughout the year. 

To make input easier, there will be ongoing research and scheduled crew meetings.  Our next production meeting for Thornhill News Digital Storytelling will be Thursday, January 13, 2011 in Seattle.  We will start at 6:00 PM and end at 8:00 PM.  If you have an interest in attending, send a note to thornhillnews@hotmail.com

The Production Meeting Agenda

1. Operations, financial planning and growth issues.  We will talk about these same elements for all parties – including you, my partners and our seminar participants

Politely put, operations / participation, financial planning and growth should be listed as benefits of digital storytelling, and judged accordingly.

2. The Thornhill News take on Digital Storytelling.  Specific examples of this process we can share in the seminars are:
            a. Thornhill News - Portfolio
            b. The Digital Television Report & DTR Support - DTR Journey
            c. America Is A Great Arts Place (AGAP) - AGAP Is A Story

The example we will use for this production meeting: DTR Journey, The Print & Interactive Program Guide for The Digital Television Report & DTR Support. 

DTR Journey, a quarterly publication, is dedicated to the continuous improvement and growth for The Digital Television Report and DTR Support.  Eventually, each issue will be offered in print and electronic forms.

Context For DTR Journey
DTR Media – www.linkedin.com/in/dtrmedia
The DTR Quarterly Review - www.eventbrite.com/myevent?eid=1163075791

I know there is so much more to offer.  At the most recent production meeting we promised to start planning for these additions and improvements: How Can I Bring A Seminar To My Community, A Quarterly (If not annual) Calendar, More Examples, Overall Design, Audio, Video, Suggestions for Work Space, The Blog Writing Schedule – Including Deadlines, Information On Current Partners, Opportunities For Sponsors and Additional Information About Thornhill News.

We hear you!  Stay tuned.  And feel free to pass this along to any and everyone.

Thanks.

Andrew W. Thornhill
Founder
Thornhill News
“Modern Life & Roses”

Thornhill News
Modern Life & Roses

Digital Storytelling
http://digitalstorytellingseminar.blogspot.com
Monday, January 10, 2011 – Week 3, Number 2
The First Seminar



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