A Digital Storytelling Seminar
Happy New Year!
This new offering is titled “Digital Storytelling” and arrives with more than three years of trials, surveys and testing. This will be the “Signature Series” for Thornhill News.
Be confident that the research, hard work and cautious optimism will pay off for all of us in this sparkling new light. Today is truly the first day of the rest of your life.
I do appreciate your attention to my notes and comments. And, as you might know, I have given serious thought and many hours to every stitch of the plan to develop a seminar series based on my interpretation of Digital Storytelling – and I am now ready to reveal all and move on it.
Beyond the thinking and the personal review, I have written an overview for 2011 – which covers operations, financial planning and growth issues.
In the Digital Storytelling seminar, it might be helpful if we talk about these same elements for all parties – including you, my partners and our participants. Politely put, operations / participation, financial planning and growth should be listed as benefits of digital storytelling, and judged accordingly.
My start with the process was to help writers. Then, photography appeared to be the next logical step. Fortunately, a long-standing interest in radio has helped to pave the way to include audio – and of course – video.
Now, the agenda for my brand of Storytelling covers more than 30 items. Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement.
The package:
1. Digital Storytelling
1. Digital Storytelling
26 Steps
2. Digital Media Devices
Tablets
Smartphones
Readers
3. Design Continuity
Concept
Base Element
All Together
Continuous Improvement
4. Business Development
Partnerships
Subscribers
Sponsors
This is a hotbed for collaborative development and production. Team members will learn from one another and your end product will surely gain from the combined intellect, energy and projections.
And please remember, if our thoughts and conversations about business collaboration are going to be relevant, some financial gain will have to come from these successes.
If your associates can’t relate to Digital Storytelling, try Branded Entertainment.
In my case, as we roll out our schedule, I must be sure that the events and results are beneficial for all of Thornhill News and for you.
To insure that we have a solid program, each of our seminar presentations will be delivered in a how-to workshop style that everyone can use and will display specific examples from my own inventory to show actual working models.
The lessons learned from personal experience over the years, the input from friends and associates and the changes in the digital media marketplace are just the start points.
In the first season, we will limit our session to 12 persons. Advance registration is required. The rough schedule includes:
January Seattle
February Los Angeles
March Open
April Pittsburgh
Open Florida
If you would like to be on our mailing list, send a note to thornhillnews@hotmail.com.
As creative folks, we are no longer restricted to desktop computers, stand-alone cameras, printers and personal binding. With an Olympus recorder, a Flip camera, or even a camera on our cell phone, we could become a walking studio.
Many companies are enjoying tremendous success because they offered a way for any and every person to document themselves. Facebook, Twitter, YouTube LinkedIn and the mighty BlogSpot are just a few of the successes riding the wave of “digital storytelling” and the surging wave of digital media, digital devices and digital expectations.
This year, the tablet computer and downloads on our smartphones give us presentation possibilities from basic color to full-motion video. Even the e-reader has made a strong comeback. There is no turning back.
With new search, production, and distribution tools being offered every week, I am sure that each of us will want to know how to make our message clearer and our image stronger.
I have spent the last 40 years developing campaigns geared to the affluent consumer market. Now, the luxury market and the person creating an individual identity or storyline can use the same planning process and tools.
The entertainment industries are now willing to review these digital storytelling steps to seek new creative talent, to review works-in-progress and to even build their own television shows and movies. I am banking on the premise that individuals, organizations, companies and government offices will soon become very sophisticated communicators.
A referral: Today, Every Company is in the Media Game
The project, Digital Storytelling, will not be taken lightly. The 2011 model will not only have the advantage of my experience with the concept, but also the continued input from many others through planning meetings and partnerships.
To get that movement started, I will be in touch with related organizations throughout the year. To make input easier, there will be ongoing research and scheduled crew meetings.
Thanks.
Andrew W. Thornhill
Founder
Thornhill News
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