Sunday, January 13, 2013

Start Small, Think Big!


TDS NEWS Digital

Monday, January 7, 2013 - Week 2

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Digital Storytelling As Documentary Process

Creating Programming For Digital Media

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Thornhill Digital Storytelling (TDS)

http://digitalstorytellingseminar.blogspot.com/

We’re setting up for the next Thornhill Digital Storytelling Documentary Proposal Seminar.  The focus is set for Film, Television, Radio and Branded Content producers.  Our intended location is Palm Desert, California.  The projected date is Friday, February 22, 2013.

The seminar presentation basics:

            Thornhill Digital Storytelling, Building Your Documentary Proposal

            What’s Your Story?

            Branded Content & Entertainment

            Journalism
                                                                                               
            50 Steps To Documentary Success

            Points to be covered

                        Dollars For Your project

                        Digital Assets & Features Covered In Your Proposal

                        Team And/Or Team Building

                        Qualified Suppliers

            Event Venue / Spaces

            Open To The Public

            $25 Registration Fee

TDS NEWS will once again provide a 36 page printed program.

This multi-tiered program will be presented, in association with Boone, Inc., headed by our friend, the very ambitious Darla Boone.  Darla will be ably assisted by her very capable entourage

This year has started with a bang.  We believe that the way to great success is through collaboration.  We also believe that a powerful way to get to know potential partners is through regular, comfortable exchange sessions. 

Everything we do is based on starting small, thinking big and making things work better through continuous improvement.

Each element also boasts a commitment to input from others in a variety of ways.  Our favorite is hosting or co-hosting small events.  We even have a salon each Wednesday to go through our inventory of other small events.

In each business unit, new and old, of our structure, the basic concept or product is supported by a strong step-by-step process.   The first item on the list is (1) a description, then (2) a document, then (3) a starter event. 

The event can be a meeting, social gathering, brainstorming, seminar or even a formal salon.  Usually, the gathering is small, with 2 to 12 folks in attendance.  If this blossoms into a series – or schedule of events – considerations are given for management, venues, hospitality and sometimes registration.

I am pleased to report that in my advance copy of Fast Company Magazine the publisher presents February 2013 as The Creative Conversations Issue of the monthly.

The cover lines include “How creative dialogue can reinvent your company, brand and career”, “10 BUSINESS CONVERSATIONS THAT CHANGED THE WORLD” and “Chatter That Matters From: Twitter, Absolut, Pixar, Facebook, Adidas, Red Bull, Starbucks, Google, Square and Target.”

After a fascinating sit-down with the magazine, I can heartily suggest that you might do the same.

Because we deliver seminars around the United States, scheduling is very important.  Soon there will be an online presence dedicated to the master schedule.

I am convinced that creating a solid base, scheduling the details, understanding that continuous improvement is a great model for product development and that collaboration amongst smart partners is the path to an enduring success.

Scheduling

There will be weekly scheduling meetings to single-file the dates for ongoing meetings, seminars, reviews and presentations.  Based on the elements now assembled, a calendar of events could be beneficial.  We are now in print.  Soon we will have a “Scheduling” partner, and after that an “Automated Scheduling” structure.

Here are a few travel events that will be included.
January                        Kihei, Maui County
February                      New York
February                      Palm Desert
February                      Los Angeles
March                          Miami
April                            Chicago
June                             Washington, D.C.
July                              New York

A Special Note:  I will be out of the office for most of Week 3.  Our events and meetings schedule will resume Wednesday, January 23, 2013.  Of course other communications, including this series will continue with weekly publications.

Financial Planning

Conservative financials and ever-evolving revenue opportunities suggest that our plan is built on solid ground.

Facilities & Spaces

Project Address
c/o NextSpace Los Angeles
9415 Culver Boulevard
Culver City, California 90232

Salon
Fremont Abbey Arts Center
Seattle, Washington 98103

Member
Au Business Club
833 108th Avenue, NE Suite 200
Bellevue, Washington 98004

Acquisition Partnership
A well managed limited partnership

The Digital Landscape

Almost every company, organization, school, artist and entrepreneur will think this year about their basic technology and equipment for access.  For us, this is our Digital Landscape.  With many changes afoot, think about “Program Integration” for existing and new devices. 

Our enterprise wide, common platform will be a universe of Apple, Google or Microsoft products.  With months thus far looking at each, we have come to a time of decision-making.  If this is truly going to be a 2013 rollout – we better get busy.

Communications

We expect constant interaction with our crew, audiences and the market by freely distributing our chart (flyer), through our public blog and maintaining an active mailing list.  For events, Eventbrite, the on-line registration service serves us well. 

If you would like to know more – send a note to my attention.

Thanks.

Andrew W. Thornhill
Thornhill Digital Storytelling
TDS NEWs
Thornhill Design Laboratory
thornhilldesignlab@hotmail.com

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The Thornhill Design Laboratory

(1) CATALOGUE, (2) The Thornhill Design Lab Salon,
(3) Thornhill Digital Storytelling (TDS), (4) TDS NEWS / TDS NEWS Digital,
(5) The Fashion Media Project, (6) Thornhill Design Lab Workshop,
(7) Production & Learning Studio

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The Thornhill Design Laboratory
Is A Component of
Thornhill & Studio

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Thornhill & Studio
Suite 223, Fremont Space Building
600 North 36th Street
Fremont/Seattle, Washington 98103

Copyright © 1971 - 2013, Andrew W. Thornhill, All Rights Reserved