TDS NEWS Digital
Thornhill
Digital Storytelling (TDS)
Monday, May 7, 2012 - Week 20
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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A Thornhill
Digital Storytelling
Documentary
Proposal Seminar
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In Association With United Community Access Media and
Instant Karma Entertainment, LLC - www.ikellc.com/
And
Introducing
The New Video Marketplace
Friday, June 8, 2012 - 12:30
PM to 4:30 PM
Open To The Public And Free
The
Enoch Pratt Free Library - The Central Library Meeting Room
400 Cathedral Street, Downtown Baltimore
City, Maryland 21201
(410) 396-5430 - www.prattlibrary.org & www.prattlibrary.org/history
(410) 396-5430 - www.prattlibrary.org & www.prattlibrary.org/history
To Register Go
To: http://thornhilldigitalstorytellingseminars22.eventbrite.com
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Documentary
Funding Proposals
What’s
Your Story?
The focus of this
leading-edge workshop is showing how to link the many necessary parts – from
inception, through creative, technology and production, to traditional or
digital distribution and real world business development. These are the elements that will make your
funding proposal rise above all the rest.
The agenda for this brand of storytelling
covers more than 50 items. Each is
offered in a way that shows how to be a winner in the specific category, yet
still blend them all into a meld that guarantees continuity and continuous
improvement.
Are you expected
to integrate digital assets into your documentary funding proposal? If you, your organization, office or company
are planning a film, television show, radio special, Internet presentation or a
interactive photo essay, the answer is yes!
To create a
digital documentary using a competitive, multiplatform model, your timeline
could be 3 years. Also, expect that your
expenses might creep to $2 Million or more.
As we each grow beyond web sites and
social media, Digital Storytelling is turning into a hotbed for collaborative
development and ever-expanding production crews. Team members learn from one another and your
end product gains from the combined intellect, energy and projections. This means greater expenses.
If your associates can’t relate to Digital Storytelling as a
genre, try Multimedia, Transmedia, Webisodes, Branded Content or even Branded
Entertainment. We offer these and many
subcategories in the Thornhill Digital Storytelling Seminar.
·
TDS NEWS, our detailed event program, is available only at
the seminar and includes:
·
The Thornhill Digital Storytelling “50 Steps To Documentary
Success” checklist and
up-to-date
industry examples and news links.
·
The publication lists “Everyday Resources” a slate of industry
stalwarts providing no-cost,
e-mailed, daily
information reports on individuals, companies and trends in digital media.
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The
TDS Documentary Proposal Seminar
Coming
to your town…
In order to have an
event occur, we truly rely on the support of our Event Partners in each
city. The local team must be dedicated,
great communicators and willing to help with every level of prep, promotion and
review. In our next meeting, with the
files, we will look very closely at our track record and list those things we
believe are important to make every trip and presentation giantly successful.
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Administration
Calling all planners, administrative assistants and project
managers. We need you to make our
aggressive program complete!
Administrative services interest in partnering for development of
businesses, events, publications and documentation might want to get their
information to me.
Duties as basic as maintaining the project calendar and as
difficult as database management will be offered to professional services.
Thornhill
Digital Storytelling has survived two upgrades and amazing shifts in the
documentary, non-fiction, journalism and advertising worlds over the last three
years.
This
time, it seems that planning our upgrade with the input of others would be a
good idea.
If you
can, please join me for a casual planning meeting on Friday, May 11, 2012 at
Café Racer, 5828 Roosevelt way, NE, Seattle, Washington 98105. The contact information, in case you need
directions, (206) 523-JAVA – www.caferacerseattle.com. We will gather at 10:00 AM. If you can confirm by e-mail, that would be
very helpful.
If you
have questions, or want to make a suggestion, let me know. If it is critical to have an agenda before
attending, that too can be arranged.
Thanks.
Andrew
W. Thornhill
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Product Development
Our Thornhill Digital Storytelling Documentary Proposal
seminars are getting sufficient attention to warn our friends that we know that
storytelling is more than documentary film.
We will find ways to promote storytelling in photo essays, storyteller
music and poetry. If you have an idea to
share, let us know.
Of course, we don’t want to slow the momentum for the
seminars. The next date is April 27,
2012 in Pittsburgh, Pennsylvania. While
working on the details for this presentation, first steps are also being taken
to confirm dates in the wine country of Walla Walla, Washington and the
ultimate political power center of Washington, D.C.
TDS NEWS has proven itself as a beneficial publication. The print version serves as our program for
each seminar, being updated for every single date. One of the sections, Branded Content /
Entertainment has grown so fast, that the issue now floats between 32 and 36
pages. Do you remember when it was only
2 pages and carried a brief introduction and the “50 Steps To Documentary
Success?”
Before it swells to become magazine-like, a big question has
been bandied about. Should we
synchronize the editorial from the print with the digital version?
And then, should we answer our critics by adding E-book or
tablet apps and hardware?
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Crew Additions
Busy says it all. Administration still includes scheduling,
calendaring, database management and preparing all documents. I think we’re ready to search for partners to
help.
And while the searchlight is on, help with financial
planning, diligent producers, capable designers, and nimble local promoters are
needed as well.
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Services
As you might recall, we met last month to discuss the
possible addition of subscriber and/or membership services to our offer
sheet. Currently our only products are seminars,
TDS NEWS and TDS NEWS Digital. The more
conservative players suggest that we simply work this limited inventory more
attractive and the swifter folks want more growth. Interestingly, they both feel that we should think
about operating weekly.
This could be for meetings to start – and then seminars and
publications.
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Business Development
Now that we have opened the door on products and services,
we might as well get into pricing.
To test the waters and to have a real audience for our work,
we have offered the Seminar and TDS News combination at minimal cost and in
some cases for free.
Before we end that practice, we might look into additional
revenues through the Subscribers / Members model as well as advertising and
sponsorship.
Partners assist in offsetting ordinary charges and sponsors
pay for the alignment with our products.
Our co-working arrangement in Culver City is also considered
a vital part of our business development strategy. It places us in the midst of the motion
picture community as we learn and grow.
Next, we will investigate the incubator pool to see if there
is a relationship to pursue.
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Distribution
We help others make their product. We could spend additional energy providing
detailed information on digital distribution.
Beyond the obvious options via the Internet, there is the expansive
world of Digital Channels. Perhaps this
premise warrants our attention – finally!
And in the engineering world, communications engineers are
advancing the notion of a World Standard to facilitate greater ease to have our
digital stories zipped around the world.
See The Future of Broadcast Television (FoBTV) at
Or try this article from Harry
A. Jessell, editor of TVNewsCheck.
www.tvnewscheck.com/article/2012/03/30/58452/the-future-of-broadcast-tv-is-next-month?utm_source=Listrak&utm_medium=Email&utm_term=The+Future+Of+Broadcast+TV+Is+Next+Month&utm_campaign=Jessell%3a+The+Future+Of+Broadcast+TV+Is+Next+Month
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Spaces
With great luck we
will strengthen our facilities planning with a crew to start on Proposals and
eventually a presentation.
In the meantime, I
am searching for space to host meetings, conduct training for our new friends
and to establish an office. We can build
a template for seeking support for documentary filmmakers and refine the
protocol from our simple list to full automation.
Recently, to further
this quest, I have attended meetings with writers, toured possible meeting
spaces and delved deeply into the new co-working model
The TDS
seminars have survived interesting venues.
There has been a photography center meeting room, a music studio,
library meeting rooms, classrooms, a beautiful visual art gallery, a bar, a car
dealership showroom and a technology center.
Digital Facilities…
Are facilities important enough to
create a true digital hub? The
presentation would be fantastic with internet connections, cable connections, a
satellite dish, large monitors, comfortable seating and hospitality. How expensive are these digital facilities
and who would build or outfit them? This
will certainly take additional research.
Production and Learning Studio
Would such an environment result
in actual contracts? Could it start with
a training schedule? What design and
environment questions do we start with?
Digital Metropolis
A much more efficient process
would be to start with a design for a cluster of buildings – planned for owner
or tenants with a mutual interest in digital development. Is there a plank in the local economic
development platform to address such issues?
An exciting option like this takes
about three years to evolve. Please
don’t think that immediate answers are required, but paying attention would be
a good idea.
Partner recruiting will not be easy. We continue to grow in sophistication – and
each year is better than the last. Our
upgrades are reasonable and we love our work.
It will happen
Thornhill
Digital Storytelling (TDS) is maturing very nicely in so many ways. Of course the piece that keeps making new
friends for the package – and keeps the veterans coming back – is our concept
of Kai Zen; Continuous Improvement. This
is most visible in product development.
Research
continues everyday. As we make this
primary product better, we are really following a game plan that will keep us
on the right track for years.
You Can Participate
- Let me know
that you are interested in this or similar projects
- Refer this
information to everyone you know who needs to be enlightened
- Attend, or
sponsor ($20 each) a seminar
- Attend, or
sponsor, one or more of the social events
If you are interested in becoming
a sponsor, send your e-mail indicating what part of our package has your
attention. You can pledge with an e-mail
or a phone call to (206) 265-2279.
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Ask About The Maui Video Marketplace
Our marketplace concept brings
together all parts needed to build a film, or a production
studio or a collaborative cluster
of film-related businesses to grow the region.
We start with a seminar series,
printed programs and access to information supporting the
global transition from analog to
digital product distribution. From
Internet applications
to digital television to digital
channels, your career in the industry will be given a
major boost by participating in
the Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will
grow from an idea to a location for training, serving clients and developing
proprietary and contract media products.
The choices will include live events, classes, print media, audio and
radio, video and television, digital and Internet, plus film industry
connections.
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For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
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The Thornhill
Design Laboratory
Business,
Communications Design
(1) Thornhill Design Lab Workshop
Design Review / Kai Zen
What is design?
Aesthetics for inspiration, product development, financial planning and
real-world
case studies are included - create using function and
form. Design efficient operations structures,
work processes, digital networks, multi-platform media
programming and manufacturing to
proceed aggressively in the digital-led economy. You will better understand and
appreciate the talents of designers, storytellers,
planners and artists.
(2) Thornhill Digital Storytelling (TDS)
TDS Digital Storytelling Proposal Seminars – Series
& Special Events
TDS NEWS - Subscribers / Subscription Management
TDS NEWS Digital -
http://digitalstorytellingseminar.blogspot.com/
Digital Media Devices
(3) The Fashion Media Project
Research, Radio, Television
The Fashion Bloggers Mixer
(4) Client Services
Case Studies / Digital Strategy / Extensions
(5 Development
Editorial, Design Continuity, Administration, Database
Management
Financial Planning, Integrated Marketing Planning,
Partners, Sponsor Presentations
(6) Production & Learning Studio
Schedule, Research, Internet Presence
Facilities / Environment,
Library / Archives
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May 2012
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Andrew W. Thornhill
Nextspace Los Angeles
9415 Culver Boulevard
Culver City,
California 90232
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2012 Is Your Year
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Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved