TDS NEWS Digital
Thornhill
Digital Storytelling (TDS)
Monday, April 16 2012 - Week 17
-------------------------------------------------------------------------
Digital Storytelling As Documentary Process
Creating Programming For Digital Media
-------------------------------------------------------------------------
A Thornhill Digital
Storytelling
Documentary
Proposal Seminar
And Introducing
The New Video Marketplace
Friday, April 27,
2012
Open To The Public And Free
Venue To Be Determined
Pittsburgh, Pennsylvania
-------------------------------------------------------------------------
Documentary
Funding Proposals
What’s
Your Story?
The focus of this leading-edge
workshop is showing how to link the many necessary parts – from inception,
through creative, technology and production, to traditional or digital
distribution and real world business development. These are the elements that will make your
funding proposal rise above all the rest.
The agenda for this brand of storytelling covers more than
50 items. Each one is offered in a way
that shows how to be a winner in the specific category, yet still blend them
all into a meld that guarantees continuity and continuous improvement.
Are you expected to integrate
digital assets into your documentary funding proposal? If you, your organization, office or company
are planning a film, television show, radio special, Internet presentation or a
interactive photo essay, the answer is yes!
To create a digital documentary
using a competitive, multiplatform model, your timeline could be 3 years. Also, expect that your expenses might creep
to $2 Million dollars or more.
As we each grow beyond social media, Digital Storytelling
is turning into a hotbed for collaborative development and ever-expanding
production crews. Team members learn
from one another and your end product gains from the combined intellect, energy
and projections. This means greater
expenses.
Producers or project managers have no intention of adopting
a new plan or process, at the risk of losing their financial success.
If your
associates can’t relate to Digital Storytelling as a genre, try Multimedia,
Transmedia, Webisodes, Branded Content or even Branded Entertainment. We offer these and many subcategories in the
Thornhill Digital Storytelling Seminar.
Included in our agenda is an open
discussion about digital media devices.
Do you have an e-reader, smartphone or computer tablet? Are you ready for the upgrade in your
category or the next step up to a sophisticated digital tablet? What brand, what carrier and what price are
best for your needs?
TDS NEWS, our detailed event program, includes:
·
The Thornhill Digital
Storytelling “50 Steps To Documentary Success” checklist and
up-to-date industry examples and news links.
·
The publication lists
“Everyday Resources” a slate of industry stalwarts providing no-cost,
e-mailed, daily information reports on individuals,
companies and trends in digital media – and the support for digital
storytelling they offer.
·
TDS NEWS is available
only at the seminar.
-------------------------------------------------------------------
A Thornhill Digital
Storytelling
Documentary
Proposal Seminar
Washington, D.C.
2012
-------------------------------------------------------------------
The
TDS Documentary Proposal Seminar
Coming
to your town…
In order to have an
event occur, we truly rely on the support of our Event Partners in each
city. The local team must be dedicated,
great communicators and willing to help with every level of prep, promotion and
review. In our next meeting, with the
files, we will look very closely at our track record and list those things we
believe are important to make every trip and presentation giantly successful.
-------------------------------------------------------------------------
Administration
Calling all planners, administrative assistants and project
managers. We need you to make our
aggressive program complete!
Administrative services interest in partnering for development of
businesses, events, publications and documentation might want to get their
information to me.
Duties as basic as maintaining the project calendar and as
difficult as database management will be offered to professional services.
-------------------------------------------------------------------------
Product Development
Our Thornhill Digital Storytelling Documentary Proposal
seminars are getting sufficient attention to warn our friends that we know that
storytelling is more than documentary film.
We will find ways to promote storytelling in photo essays, storyteller music
and poetry. If you have an idea to
share, let us know.
Of course, we don’t want to slow the momentum for the seminars. The next date is April 27, 2012 in Pittsburgh,
Pennsylvania. While working on the
details for this presentation, first steps are also being taken to confirm
dates in the wine country of Walla Walla, Washington and the ultimate political
power center of Washington, D.C.
TDS NEWS has proven itself as a beneficial publication. The print version serves as our program for
each seminar, being updated for every single date. One of the sections, Branded Content / Entertainment
has grown so fast, that the issue now floats between 32 and 36 pages. Do you remember when it was only 2 pages and
carried a brief introduction and the “50 Steps To Documentary Success?”
Before it swells to become magazine-like, a big question has
been bandied about. Should we
synchronize the editorial from the print with the digital version?
And then, should we answer our critics by adding E-book or tablet
apps and hardware?
-------------------------------------------------------------------------
Crew Additions
Busy says it all. Administration still includes scheduling, calendaring,
database management and preparing all documents. I think we’re ready to search for partners to
help.
And while the searchlight is on, help with financial planning,
diligent producers, capable designers, and nimble local promoters are needed as
well.
-------------------------------------------------------------------------
Services
Yesterday we met to discuss the possible addition of subscriber
and/or membership services to our offer sheet.
Currently our products are only seminars, TDS NEWS and TDS NEWS
Digital. The more conservative players
suggest that we simply work this limited inventory more attractive and the
swifter folks want more growth.
Interestingly, the both feel that we think about operating weekly.
This could be for meetings to start – and then seminars and
publications.
-------------------------------------------------------------------------
Business Development
Now that we have opened the door on products and services,
we might as well get into pricing.
To test the waters and to have a real audience for our work,
we have offered the Seminar and TDS News combination at minimal cost and in
some cases for free.
Before we end that practice, we might look into additional
revenues through the Subscribers / Members model as well as advertising and sponsorship.
Partners assist in offsetting ordinary charges and sponsors
pay for the alignment with our products.
Our co-working arrangement in Culver City is also considered
a vital part of our business development strategy. It places us in the midst of the motion picture
community as we learn and grow.
Next, we will investigate the incubator pool to see if there
is a relationship to pursue.
-------------------------------------------------------------------------
Distribution
We help others make their product. We could spend additional energy providing
detailed information on digital distribution.
Beyond the obvious options via the Internet, there is the expansive
world of Digital Channels. Perhaps this
premise warrants our attention – finally!
And in the engineering world, communications engineers are
advancing the notion of a World Standard to facilitate greater ease to have our
digital stories zipped around the world.
See The Future of Broadcast Television (FoBTV)
at
Or try
this article from Harry A. Jessell, editor of TVNewsCheck.
www.tvnewscheck.com/article/2012/03/30/58452/the-future-of-broadcast-tv-is-next-month?utm_source=Listrak&utm_medium=Email&utm_term=The+Future+Of+Broadcast+TV+Is+Next+Month&utm_campaign=Jessell%3a+The+Future+Of+Broadcast+TV+Is+Next+Month
-------------------------------------------------------------------------
Spaces
With great luck we
will strengthen our facilities planning with a crew to start on Proposals and
eventually a presentation.
In the meantime, I
am searching for space to host meetings, conduct training for our new friends
and to establish an office. We can build
a template for seeking support for documentary filmmakers and refine the
protocol from our simple list to full automation.
Recently, to further
this quest, I have attended meetings with writers, toured possible meeting
spaces and delved deeply into the new co-working model
The TDS
seminars have survived interesting venues.
There has been a photography center meeting room, a music studio,
library meeting rooms, classrooms, a beautiful visual art gallery, a bar, a car
dealership showroom and a technology center.
Digital Facilities…
Are facilities important enough to
create a true digital hub? The
presentation would be fantastic with internet connections, cable connections, a
satellite dish, large monitors, comfortable seating and hospitality. How expensive are these digital facilities
and who would build or outfit them? This
will certainly take additional research.
Production and Learning Studio
Would such an environment result
in actual contracts? Could it start with
a training schedule? What design and
environment questions do we start with?
Digital Metropolis
A much more efficient process
would be to start with a design for a cluster of buildings – planned for owner
or tenants with a mutual interest in digital development. Is there a plank in the local economic development
platform to address such issues?
An exciting option like this takes
about three years to evolve. Please
don’t think that immediate answers are required, but paying attention would be
a good idea.
Partner recruiting will not be easy. We continue to grow in sophistication – and
each year is better than the last. Our
upgrades are reasonable and we love our work.
It will happen
Thornhill
Digital Storytelling (TDS) is maturing very nicely in so many ways. Of course the piece that keeps making new
friends for the package – and keeps the veterans coming back – is our concept
of Kai Zen; Continuous Improvement. This
is most visible in product development.
Research
continues everyday. As we make this
primary product better, we are really following a game plan that will keep us
on the right track for years.
You Can Participate
- Let me know
that you are interested in this or similar projects
- Refer this
information to everyone you know who needs to be enlightened
- Attend, or
sponsor ($20 each) a seminar
- Attend, or
sponsor, one or more of the social events
If you are interested in becoming
a sponsor, send your e-mail indicating what part of our package has your
attention. You can pledge with an e-mail
or a phone call to (206) 265-2279.
-------------------------------------------------------------------
Ask About The Maui Video Marketplace
Our marketplace concept brings
together all parts needed to build a film, or a production
studio or a collaborative cluster
of film-related businesses to grow the region.
We start with a seminar series,
printed programs and access to information supporting the
global transition from analog to
digital product distribution. From
Internet applications
to digital television to digital
channels, your career in the industry will be given a
major boost by participating in
the Thornhill Digital Storytelling seminar.
The Maui Video Marketplace will
grow from an idea to a location for training, serving clients and developing
proprietary and contract media products.
The choices will include live events, classes, print media, audio and
radio, video and television, digital and Internet, plus film industry
connections.
-------------------------------------------------------------------------
For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
-------------------------------------------------------------------------
The Thornhill Design Laboratory
Andrew W. Thornhill
Culver City, California
thornhillnews@hotmail.com
--------------------------------------------------------------
2012 Is Your Year
Thornhill & Studio
Quarterly Design Review – Q2 2012
Thursday, May 3, Friday, May 4 - 9:30 AM to 4:00 PM
& Saturday, May 5 - 10:00 AM to 6:00 PM
Free
To All With Advance Registration
To Register: http://thornhill-quarterly-Q2-2012.eventbrite.com
Thursday &
Friday Main Venue: DeVry University, Bellevue Center
Bellevue Corporate Plaza,
600 108th Avenue Northeast, Suite 209
Bellevue, Washington 98004 - www.devry.edu
Bellevue, Washington 98004 - www.devry.edu
Saturday Main Venue: Blue Martini Lounge
The Bravern, 700 110th Avenue, NE, Suite
295
Bellevue,
Washington 98004 -
www.bluemartinilounge.com
-----------------------------------------------------------------------------------------------------------------------------------------------------
Status Reports For Each Section
Thornhill Design Review / Thornhill News - A New Communications Network
The Thornhill Design Laboratory -
Including Thornhill Digital Storytelling
Corporate Development &
Revenue
Facilities: Thornhill
News Newsroom, DTR Resource Center, Design Lab Studio
-----------------------------------------------------------------------------------------------------------------------------------------------------
Special Gathering!
Fashion Bloggers Mixer
Presented by: The Fashion Media Project
Saturday, May 5 - 3:00 PM to 6:00 PM
Blue Martini Lounge
www.bluemartinilounge.com
--------------------------------------------------------------
www.thornhillportfolio.com
Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved