TDS NEWS Digital
Thornhill
Digital Storytelling (TDS)
Monday, March 5, 2012 – Week 11
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Digital Storytelling As Documentary Process
Creating Programming For Digital Media
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Branded Content has never looked so luscious! You know this fine example of digital storytelling
must be fantastic by the opening paragraph in Forbes Magazine, “Cartier, jewelry house of the Maharajahs,
consultant to Elizabeth Taylor and maker of Kate Middleton’s wedding
tiara, has released
L’Odyssée de Cartier, a short film loosely chronicling the
jewelry brand’s 165-year history.”
Once you arrive
at www.forbes.com/sites/janelee/2012/03/04/cartier-unveils-dazzling-short-film-celebrating-165-year-anniversary/,
scroll down to the video panel, click on full screen – and sit back.
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The catalogue of
all action at Thornhill & Studio is in the catalogue, Portfolio (www.thornhillportfolio.com). The design is refreshed annually, starting in
January of each year. I am still working
the brain cells for 2012.
There is a very real effort to use
what I learn through Thornhill Digital Storytelling to influence and support
each part of the whole.
1.
The crew and
partners for The Thornhill Quarterly Design Review are just settling down from
the great speakers for the Q1 rendition – and new information is already out
for Q2.
2.
A third day has
been added. The dates are May 3, 4 &
5, 2012. And the recently announced third
day is a Special Gathering! Our
first Fashion Bloggers Mixer will be presented by: The Fashion Media Project on
Saturday, May 5th, from 3:00 PM to 6:00 PM at the very sensual Blue
Martini Lounge (www.bluemartinilounge.com) in the
Bravern, next to Neiman Marcus.
For free, advance
registration, go to http://thornhill-quarterly-Q2-2012.eventbrite.com.
3.
The Digital Television
Report is a book, divided into four worlds.
Or at this point it is the manuscript for a book. And then it becomes a theatrical film.
In the latest DTR booklet, we find
this description:
“The Four Worlds narrative and the
supportive research will be used as the initial source document to create a
first script for the film, The Digital Television Report. This first script will be a skeleton to
indicate where the digital assets and features will come into play.
Two years of investigation,
designing and researching “digital storytelling” has built well-deserved
confidence that this endeavor will introduce a completely efficient method for
filmmaking.
Projections for the end-product
indicate that there will be 36 Hours of footage necessary to tell the whole
story. The production management team
will be trained to prepare for distribution in many ways, as well as preparing
for the need to divide and sub-divide – as based on the needs for distribution
partners.
Again based on industry
projections, the cost for the combination of the research, book and film will
have to be kept at a maximum of $20 Million.
There will be additional dollars spent on other aspects of the project.
Team building for a film unit starts now. The research crew
members for the book will have the first look at how they can be grandfathered
into the development of the first – and final – script.
Interest is high, the broadcast industry wants to be
supportive and movie budgets are beginning to flow again. Check this surprising article: “Fueled by
hundreds of millions of dollars of new capital…”
www.latimes.com/entertainment/news/movies/la-fi-ct-universal-20120228,0,4453111.
4.
By the way, the DTR Opportunity Analysis & Update
booklet editorial, reads like a script.
Hmmm…
5.
A little more transparent is the DTR National Tour
documentary: DTR Journey, Food & Beverage Stories. The timeline is from 2002 to 2012 and it is
truly an escapist travelogue – in Thornhill Digital Storytelling style, of
course.
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The Thornhill Design Laboratory is responsible for Thornhill
Digital Storytelling. I have Friends, Partners
and clients who are also interested in corporate and personal lab
development. Next week there will be a
report.
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Administration
Calling all planners, administrative assistants and project
managers. We need you to make our
aggressive program complete!
Administrative services interest in partnering for development of
businesses, events, publications and documentation might want to get their
information to me.
Duties as basic as maintaining the project calendar and as
difficult as database management will be offered to professional services.
Spaces:
With great luck we
will strengthen our facilities planning with a crew to start on Proposals and
eventually a presentation.
Our new home base is in Culver City, California.
These
seminars have survived interesting venues.
There has been a photography center meeting room, a music studio,
library meeting rooms, classrooms, a beautiful visual art gallery, a bar, a car
dealership showroom and a technology center.
Digital
Facilities…
Are facilities important enough to
create a true digital hub? The presentation
would be fantastic with internet connections, cable connections, a satellite
dish, large monitors, comfortable seating and hospitality. How expensive are these digital facilities
and who would build or outfit them? This
will certainly take additional research.
Production
and Learning Studio
Would such an environment result
in actual contracts? Could it start with
a training schedule? What design and
environment questions do we start with?
Digital
Metropolis
A much more efficient process would
be to start with a design for a cluster of buildings – planned for owner or
tenants with a mutual interest in digital development. Is there a plank in the local economic
development platform to address such issues?
An exciting option like this takes
about three years to evolve. Please
don’t think that immediate answers are required, but paying attention would be
a good idea.
Partner recruiting will not be easy. We continue to grow in sophistication – and
each year is better than the last. Our
upgrades are reasonable and we love our work.
It will happen
Thornhill
Digital Storytelling (TDS) is maturing very nicely in so many ways. Of course the piece that keeps making new
friends for the package – and keeps the veterans coming back – is our concept
of Kai Zen; Continuous Improvement. This
is most visible in product development.
Research
continues everyday. As we make this
primary product better, we are really following a game plan that will keep us
on the right track for years.
You Can Participate
- Let me know that you are interested in this or similar projects
- Refer this information to everyone you know who needs to be enlightened
- Attend, or sponsor ($20 each) a seminar
- Attend, or sponsor, one or more of the social events
If you are interested in becoming
a sponsor, send your e-mail indicating what part of our package has your
attention. You can pledge with an e-mail
or a phone call to (206) 265-2279.
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For Digital Storytelling Weekly Updates: http://digitalstorytellingseminar.blogspot.com/
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2012 Is Your Year
Thornhill & Studio
Quarterly Design Review – Q2 2012
Thursday, May 3, Friday, May 4 - 9:30 AM to 4:00 PM
& Saturday, May 5 - 10:00 AM to 6:00 PM
Free
To All With Advance Registration
To Register: http://thornhill-quarterly-Q2-2012.eventbrite.com
Thursday &
Friday Main Venue: DeVry University, Bellevue Center
Bellevue Corporate Plaza,
600 108th Avenue Northeast, Suite 209
Bellevue, Washington 98004 - www.devry.edu
Bellevue, Washington 98004 - www.devry.edu
Saturday Main Venue: Blue Martini Lounge
The Bravern, 700 110th Avenue, NE, Suite
295
Bellevue,
Washington 98004 -
www.bluemartinilounge.com
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Status Reports For Each Section
Thornhill Design Review / Thornhill News - A New Communications Network
The Thornhill Design Laboratory -
Including Thornhill Digital Storytelling
Corporate Development &
Revenue
Facilities: Thornhill
News Newsroom, DTR Resource Center, Design Lab Studio
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Special Gathering!
Fashion Bloggers Mixer
Presented by: The Fashion Media Project
Saturday, May 5 - 3:00 PM to 6:00 PM
Blue Martini Lounge
www.bluemartinilounge.com
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The Thornhill Design Laboratory
Andrew W. Thornhill
Culver City, California
thornhillnews@hotmail.com
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www.thornhillportfolio.com
Copyright © 1971 - 2012, Andrew W. Thornhill, All Rights Reserved
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