Thornhill News Digital Storytelling (TNDS)
Monday, October 10, 2011 – Week 42, Number 40
-------------------------------------------------------------------------
Digital Storytelling As Documentary Process
Creating Programming For Digital Media
-------------------------------------------------------------------------
TNDS Design Review
A Comprehensive Design Review
of the
Thornhill News Digital Storytelling Partner Presentation
Thursday, October 13 through Saturday, October 15, 2011
You Are Invited - Thursday Kickoff – 3:00 PM!
Special Guest: Eric Anderson, Associate Professor, Design
Carnegie Mellon University, Pittsburgh, Pennsylvania
Agenda
This TNDS Design Review is not expected to cover every aspect of the venture; but to focus on visual, literal and experiential elements of the presentation we will give to large and small potential partners.
In a unique spin, we have asked existing and potential
partners to participate in the review. This could be brutal!
Our circle of friends includes a list of professionals in almost every category of communications,
media and business development. This is an opportunity for our crew and colleagues to gain
insight and to exchange ideas for the growth and continued success of our initiative.
Venue
The Seattle Design Center
5701 Sixth Avenue South, Seattle, Washington 98108Directions – (206) 762-1200 or www.seattledesigncenter.com/contact/directions.html
E-Mail Input
If you would like to participate by sending in your report, suggestions or opinion,
we would appreciate hearing from you. Send to thornhillnews@hotmail.com
The full TNDS Design Review schedule, covering the balance of Thursday, then reporting on
activities for Friday and Saturday is available by e-mail from thornhillnews@hotmail.com.
-------------------------------------------------------------------------
Save The Date: Friday, January 13, 2012
A Thornhill News Digital Storytelling Documentary Proposal Seminar
The Digital Metropolis:
Enhance Your Proposal For Film & Television Documentaries With Digital Assets & Features
The Maui Research & Technology Center (MRTC)
590 Lipoa Parkway, Kihei, Hawaii 96753
To Register Go To: http://thornhillnewsdigitalstorytellingseminarsmaui1.eventbrite.com
Copyright © 1971 - 2011, Andrew W. Thornhill, All Rights Reserved
-------------------------------------------------------------------------
Thornhill News Digital Storytelling (TNDS)
Purpose
1. To stress the importance of each personal story
2. To build the confidence of every storyteller
3. To provide concrete support for film and television documentaries
4. To improve the “50 Steps To Documentary Success” guide with details, contacts
and presentation
5. To improve the proposals for financial support of every storyteller by including
features and assets from across the digital realm
6. To show examples of the many options for storytelling skills including books, music, photography, visual arts, performing arts, entertainment, education, civic, journalism,
media, corporate and cross-platform combinations
7. To continue the research, therefore continuous improvement, at Thornhill News
Digital Storytelling:
Information Sources
Money Sources
Partners
Sponsors
8. To attract all levels and descriptions of the documentary community to collaborate
and grow
9. To make each seminar, workshop, blog and publication a critical and financial success
10. To expand the audience base with the TNDS Blog, TNDS NEWS and supportive
marketing planning
11. To operate with integrity, shared respect and trust
-------------------------------------------------------------------------
With the first full Thornhill News Design Review in January 2009, we saw the advantage of having all aspects of this research-based model kick around concepts with other players. From that came the Thornhill Design Laboratory, a series of workshops, seminars and a universe of research friends.
This week we convene a similar gathering in Seattle to review our complete Thornhill News Digital Storytelling initiative.
If this sounds like an entity your company, campus, office or organization could partner with, let’s have a discussion about the possibilities. Because we expect to have research partners from across the country, we can start with e-mail at thornhillnews@hotmail.com.
Narrowing the candidates to actual deals will be a harrowing task. Have you inquired? Not yet! What are you waiting for?
-------------------------------------------------------------------------
Seminars, Series and Special Events
Our “Proposal Seminar” was created to serve the persons, groups or projects that are interested in broadcast (television and radio) series and specials. Now there are market categories. They are: Personal and Family Stories, Television, Film, Fashion, Corporate / Advertising and International.
Our Thornhill News Digital Storytelling crew takes information from the film, television, radio and photography documentary worlds and watches the applications in advertising, promotions, education, social media, Webisodes and branded entertainment for new methods, skills and technology.
After our first Los Angeles seminars and subsequent meeting with filmmakers, we added points of view and key information for those persons creating documentaries for theatrical release.
And further research has taught us that there is a much broader market than we had initially prepared for. So just in case, we’re splitting the market for our research and news reporting.
And stay tuned for an avalanche of details, invitations and outlines as we begin to flex our collaboration muscles. It seems that other organizations have found great value in adding Thornhill News Digital Storytelling to their agenda at important events. We are but a small part in their effort, but we are very excited about joining the mission.
Special Events are being considered for Los Angeles, New Orleans, Miami, Phoenix and Detroit.
Subscribers
As a nod to our friends and supporters, there will be a season subscription program announced in advance of the rise in individual event prices. Be sure to get on the wait list.
With creative leaders, an explosion of tools and a new consumer interest (probably brought on by social media) in telling personal stories, documentaries appear to be the next big media boom. We will help make that happen.
-------------------------------------------------------------------------
Product Development
Continuing improvement does not end with our lead product, the documentary proposal seminars. Check these basic notes and imagine the variety of responsibilities taken to make each of our products come alive.
TNDS NEWS
50 Steps
Seminar Program
New Structure
Volume, Number
Per Event Publication
Incorporating All Of The Above
Growth
TNDS NEWS - Digital
New
Formerly TNDS Blog
TNDS Tutorial
Book
Partners
Businesses
Hyatt Vineyards
Catherine Person Gallery
Seattle, Washington
Homewood Nation
Pittsburgh, Pennsylvania
Arts, Culture & Entertainment, LLC
Los Angeles, California
LUCID Jazz Lounge
Seattle, Washington
Maui Research & Technology Center
Native Hawaiian Chamber of Commerce
Kihei / Maui, Hawaii
And even more good news. We have entered into a partnership with the Maui Native Hawaiian Chamber of Commerce to bring a full-day workshop to the island. Our date is January 13, 2012. The spectacular location is the Maui Research & Technology Center in Kihei.
Pending
Infinity Box Theatre
Seattle, Washington
leobrana media, llc
Seattle, Washington
-------------------------------------------------------------------------
Business Development
All roads lead to revenue. Our strategy is sound, we watch the marketplace carefully and we are now engaged in an upgrade that will take hard look at our competitive posture and our product. The new General Plan will be push many buttons to move our ambitions forward.
Partners
We expect our partners to be active. Each brings a special qualification to the game. Each must be, or become, a great communicator.
Which brings us to the last point in this introduction. I am providing this advance notice to be sure that you are prepared to discuss partnering. The doors are fully open to those companies who have asked about partnerships or sponsoring.
Contract candidates in these cities will be very pleased with a special section of the Plan: Chicago, Detroit, Los Angeles, Maui, Miami, New Orleans, New York, Phoenix, Pittsburgh, Portland, San Francisco / San Jose and Seattle.
Sponsor Relations
A sponsor relationship is a very delicate balance between costs to the sponsoring entity and the benefits they receive in return. At this point, our sponsor fees are minimal. Yet, we can provide major exposure through the digital media industry, the creative communities and to our participants.
Will we have a sponsor for the overall series, or will it be wiser for all parties to take seminars or published products on one at a time? We’re certainly open for that discussion.
We would be happy to talk with sponsorship candidates at any time. The sponsoring entity can be involved in research, the seminars, the blog, our printed weekly news booklet, hospitality and cross-promotions.
Benefits to the sponsor will continue to grow with the project. Our greatest return, in exchange for sponsor dollars, is participation in the growth of Thornhill News Digital Storytelling and exposure to our audiences through the related events, media and campaigns.
Business Management
Project management, administration, accounting, bookkeeping and facilities will each play a large part in building our success. We are expecting that the talent needed to create the enterprise-wise General Plan and the proposed product development will come through contracted businesses.
-------------------------------------------------------------------------
Researchers & Writers
Thornhill News Digital Storytelling proudly presents ongoing research, constant updates and discovery as a central theme.
Until now, the constant vigil, the curiosity and the sharing has been beneficial, yet informal. It’s time to ramp up.
We are looking for qualified partners to expand our research; to grow TNDS.
The First Research Categories:
· Marketplace - Where to present seminars
· Industry Research - Companies involved
· Product Development - Seminars, The Blog, THE NEWS
· Customer Satisfaction - What to you want from our products?
· Digital Media Devices - Smartphones, eReaders and tablets – as well as Platforms, Companies, and Applications
· Proprietary Product Development -
· Distribution - Opportunities For customers, Market expansion
· Design Continuity - The Overview
· Money Sources - Opportunities For Customers
· Successes - Share the excitement
---------------------------------------------------------------------
The Thornhill Design Laboratory
Structure
(1) Thornhill Design Lab Workshop
Design Review / Kai Zen
(2) Thornhill News Digital Storytelling (TNDS)
TNDS Digital Storytelling Proposal Seminars – Series & Special Events
The TNDS Blog - http://digitalstorytellingseminar.blogspot.com/
TNDS NEWS - Subscribers / Subscription Management
(3) Client Services
Case Studies / Strategy
Extensions
Digital Marketing Planning
(4) Development
Editorial
Design Continuity
Administration
Database Management
Financial Planning
Integrated Marketing Planning
Partners
Sponsor Presentations
(5) Los Angeles Studio
Schedule
Facilities / Environment
Archives
-------------------------------------------------------------------------
October 2011
-------------------------------------------------------------------------
Thornhill News
Modern Life & Roses
The Thornhill Design Laboratory
Thornhill News Digital Storytelling (TNDS)
thornhillnews@hotmail.com
Copyright © 1971 - 2011, Andrew W. Thornhill, All Rights Reserved
-------------------------------------------------------------------------
A Thornhill News Digital Storytelling
Documentary Proposal Seminar
The Digital Metropolis
Enhance Your Proposal For Film & Television
With Digital Assets & Features
Friday, January 13, 2012
10:00 AM to 4:00 PM
In association with…
The Maui Native Hawaiian Chamber of Commerce
www.mauihawaiianchamber.org
No Charge For Maui Native Hawaiian Chamber Of Commerce Members
Advance Registration Required
Only $20 Per Person for non-members
Registration Must Be Paid In Advance
To Register Go To:
http://thornhillnewsdigitalstorytellingseminarsmaui1.eventbrite.com
The Maui Research & Technology Center (MRTC)
590 Lipoa Parkway, Kihei, Hawaii 96753
For Directions (808) 875-5978
-------------------------------------------------------------------------