Digital Storytelling: Thornhill News Digital Storytelling Goes Corporate Documentary

Thornhill News Digital Storytelling

Monday, September 12, 2011 – Week 38, Number 36

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Digital Storytelling As Documentary Process

Creating Programming For Digital Media

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We have great news for the crew and the entourage.

Thornhill News Digital Storytelling

A Documentary Proposal Seminar

Wednesday, September 14, 2011 – 2:00 PM to 5:00 PM

“Inside DTR Media”

A Corporate Documentary

This weekly Seattle Series opens a new generation of

seminars, publications and special travel events.

LUCID Jazz Lounge
5241 University Way NE - Seattle, Washington 98105

(206) 402-3042 - www.lucidseattle.com

There is no registration charge for this special event

No Advance Registration Required – But Will Be Appreciated

Invite your friends! Festive Happy Hour Follows

To Register Go To: http://thornhillnewsdigitalstorytellingseminars12.eventbrite.com/

Corporate marketing departments are finding that a practical method to present their message is through film. A quality presentation can be documentary style or a short involving the background

or concerns of the product or the legacy of the company – or even community involvement.

Corning Glass does this very well at www.youtube.com/watch?v=6Cf7IL_eZ38.

Hear John E. Webb describe “Inside DTR Media“ a corporate media property. Are you expected

to integrate digital assets into your documentary proposal? If you plan to use all the tools for

research, production and expanded digital distribution – in a multiplatform media

project - this is the learning opportunity for you!

The focus of this and each proposal seminar or workshop is to show how to link the many

parts – from inception, through creative and production, to real world business development.

Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement. If your associates can’t relate to Digital Storytelling, try Multimedia, Blogs, Webisodes, Branded Content, Multiplatform or even Branded Entertainment. We offer these and many subcategories.” Andrew W. Thornhill

Digital Storytelling is a hotbed for collaborative development and production. If you can bring

writing ability, creativity and hard work, others can provide the technology and media

networks. Team members will learn from one another and your end product will

surely gain from the combined intellect, energy and projections.

Look for our seminars in Pittsburgh, Los Angeles, Miami, Maui and at film festivals and book fairs.

For Digital Storytelling Weekly Updates & Calendar http://digitalstorytellingseminar.blogspot.com/

Ask about The TNDS Script Writers Workshop

Series and Special Events

Our Thornhill News Digital Storytelling takes information from the film, television, radio and photography documentary worlds and watches the applications in advertising, promotions, education, social media, Webisodes and branded entertainment for new methods, skills and technology applications.

Our “Proposal Seminar” was created to serve the persons, groups or projects that are interested in broadcast (television and radio) series and specials.

After our Los Angeles seminars and subsequent meeting with filmmakers, we added points of view and information for those persons creating documentaries for theatrical release.

And further research has taught us that there is a much broader market than we had initially prepared for. So just in case, we’re splitting the market for our research and news reporting.

We now have a few new categories under Thornhill News Digital Storytelling. They are: Personal, Fine Art, Community, Non-Commercial, Education, Civic/Government, Documentary, Film, Television, Radio, Photography, Entertainment, Advertising and Corporate.

And when can you get your hands on this explosive changed? The Seattle Series for our Proposal Seminars is on track to launch September 7, 2011 at LUCID. I would suggest that you register early. As we get closer, more information will be available about the fun and excitement connected to this inaugural event – including champagne and roses! These seats will be filled pretty fast.

The next confirmed Special Event is for Pittsburgh on Friday, September 23, 2011. Our venue is the Hillman Conference Room at WQED Multimedia in the academically-rich Oakland area. Presenting partner is Homewood Nation.

And even more good news. As noted elsewhere in our blog, we have entered into a partnership with the Maui Native Hawaiian Chamber of Commerce to bring a full-day workshop to the island. Or date is January 13, 2012. The spectacular location is the Maui Research & Technology Center in Kihei.

Special Events are also being considered for Los Angeles, New Orleans, Miami, Phoenix and Detroit.

And stay tuned for an avalanche of details, invitations and outlines as we begin to flex our collaboration muscles. It seems that other organizations have found great value in adding Thornhill News Digital Storytelling to their agenda at important events. We are but a small part in their effort, but we are very excited about joining the mission.

If you are in New York on September 15, 2011, you might consider joining the table at the celebrated Algonquin Hotel for a discussion of print and electronic publishing. Our contribution will be the reasons for print as the first consideration in the many steps toward digital storytelling. Our example will be the draft of the Thornhill News “Portfolio” in print and destined for a digital tablet.

The Ambassador Roundtable Luncheon will be from 12:00 Noon to 2:00 PM, Wednesday, September 21, 2011 with former U.S. Ambassador to Kenya Michael E. Ranneberger, (2006-2011) on Local-to-Global Business & Investment Opportunities in Africa at the elegant Savoy Restaurant in Pittsburgh, Pennsylvania.

We will share our research on the economics of global Digital Television, from new channels around the world to digital storytelling to digital media devices.

Thornhill News Digital Storytelling will be on stage for a presentation at Local Sightings, a film festival for the northwest, September 30-October 6, 2011 - presented by The Northwest Film forum. We’re breathlessly waiting for our time slot. It will be October 1^st or 2^nd.

Subscribers

As a nod to our friends and supporters, there will be a season subscription program announced in advance of the rise in individual event prices. Be sure to get on the wait list.

With creative leaders, an explosion of tools and a new consumer interest (probably brought on by social media) in telling personal stories, documentaries appear to be the next big media boom. We will help make that happen.

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Your Career, Digital Storytelling & Money

A Thornhill News Digital Storytelling Seminar

Friday, September 23, 2011 – 6:00 PM to 9:00 PM

In Association With

Homewood Nation, www.homewoodnation.com

WQED Multimedia
4802 Fifth Avenue, Pittsburgh, Pennsylvania 15213

For Directions: (412) 622-1300, www.wqed.org

Only $20.00 Per Person

Registration Must Be Paid In Advance

25% Discount For Communications Professionals!

To Register Go To:

http://thornhillnewsdigitalstorytellingseminars14.eventbrite.com/

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A Thornhill News Digital Storytelling

Documentary Proposal Seminar

Friday, January 13, 2012

10:00 AM to 4:00 PM

In association with…

The Maui Native Hawaiian Chamber of Commerce

www.mauihawaiianchamber.org

No Charge For Maui Native Hawaiian Chamber Of Commerce Members

Advance Registration Required

Only $20 Per Person for non-members

Registration Must Be Paid In Advance

To Register Go To:

http://thornhillnewsdigitalstorytellingseminarsmaui1.eventbrite.com

The Maui Research & Technology Center (MRTC)

590 Lipoa Parkway, Kihei, Hawaii 96753

For Directions (808) 875-5978

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What’s Your Story?

Are you expected to integrate digital assets into your documentary funding proposal? If you, your organization, office or company are planning a film, television show, radio special, Internet presentation or a interactive photo essay, the answer is yes!

To create a digital documentary using a competitive, multiplatform model, your timeline could be 3 years. Also, expect that your expenses might creep to $2 Million dollars or more.

As we each grow beyond social media, Digital Storytelling is turning into a hotbed for collaborative development and ever-expanding production crews. Team members learn from one another and your end product gains from the combined intellect, energy and projections. This means greater expenses.

Producers or project managers have no intention of adopting a new plan or process, at the risk of losing their financial success.

If your associates can’t relate to Digital Storytelling as a genre, try Multimedia, Transmedia, Webisodes, Branded Content or even Branded Entertainment. We offer these and many subcategories in the Thornhill News Digital Storytelling Seminar.

Included in our agenda is an open discussion about digital media devices. Do you have an e-reader, smartphone or computer tablet? Are you ready for the upgrade in your category or the next step up to a sophisticated digital tablet? What brand, what carrier and what price are best for your needs?

The focus of this leading-edge workshop is showing how to link the many necessary parts – from inception, through creative, technology and production, to traditional or digital distribution and real world business development. These are the elements that will make your funding proposal rise above all the rest.

The agenda for my brand of storytelling covers more than 50 items. Each one is offered in a way that shows how to be a winner in the specific category, yet still blend them all into a meld that guarantees continuity and continuous improvement.

For Digital Storytelling Weekly Updates & Calendar

http://digitalstorytellingseminar.blogspot.com/

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Team Building

Interviews have started for the “Creative Team.” In legacy media, digital media and even in digital devices, there are so many capable individuals and services to choose from.

Researchers & Writers

At Thornhill News we depend on deep research to guide our development and growth. Over the years, each of our business components has created a slice of our total awareness through constant investigation, ongoing research, production and timely reviews.

With the first full Thornhill News Design Review in January 2009, we saw the advantage of having all aspects of this research-based model kick around concepts with other players. From that came the Thornhill Design Laboratory, a series of workshops, seminars and a universe of research friends.

Until now, the constant vigil, the curiosity and the sharing has been beneficial, yet informal. However, a new product has given us all a look at ongoing research, constant updates and discovery as a central theme.

That product is Thornhill News Digital Storytelling. We are looking for qualified partners to expand our research to build this initiative.

The First Research Categories:

· Marketplace - Where to present seminars

· Industry Research - Companies involved

· Product Development - Seminars, The Blog, THE NEWS

· Customer Satisfaction - What to you want from our products?

· Digital Media Devices - Smartphones, eReaders and tablets – as well as Platforms, Companies, and Applications

· Proprietary Product Development -

· Distribution - Opportunities For customers, Market expansion

· Design Continuity - The Overview

· Money Sources - Opportunities For Customers

· Successes - Share the excitement

If this sounds like a move your company, campus, office or organization could partner with, let’s have a discussion about the possibilities. Because we expect to have research partners from across the country, we can start with e-mail at thornhillnews@hotmail.com or I can send our current outline.

Narrowing the candidates to actual deals will be a harrowing task. Have you inquired? Not yet! What are you waiting for?

If you are fortunate enough to be in the neighborhood, you can join our table at the every-Wednesday Happy Hour conversation at 5:00 PM in Seattle, Washington.

Thanks.

Andrew W. Thornhill

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Business Development

All roads lead to revenue. Our strategy is sound, we watch the marketplace carefully and we are now engaged in an upgrade that will take hard look at our competitive posture and our product. The new General Plan will be push many buttons to move our ambitions forward.

Partners

We expect our partners to be active. Each brings a special qualification to the game. Each must be, or become, a great communicator.

The Partner Brief - To make sure that we can be held accountable by our new partners, there is a 16-page Partner Brief available. If you are waiting for an opportunity to be considered as a candidate for partnering or in any element of business development, request a copy of this preliminary statement.

Which brings us to the last point in this introduction. I am providing this advance notice to be sure that you are prepared to discuss partnering. The doors are fully open to those companies who have asked about partnerships or sponsoring.

Contract candidates in these cities will be very pleased with a special section of the Plan: Chicago, Detroit, Los Angeles, Maui, Miami, New Orleans, New York, Phoenix, Pittsburgh, Portland, San Francisco / San Jose and Seattle.

Sponsor Relations

A sponsor relationship is a very delicate balance between costs to the sponsoring entity and the benefits they receive in return. At this point, our sponsor fees are minimal. Yet, we can provide major exposure through the digital media industry, the creative communities and to our participants.

Will we have a sponsor for the overall series, or will it be wiser for all parties to take seminars or published products on one at a time? We’re certainly open for that discussion.

We would be happy to talk with sponsorship candidates at any time. The sponsoring entity can be involved in research, the seminars, the blog, our printed weekly news booklet, hospitality and cross-promotions.

Benefits to the sponsor will continue to grow with the project. Our greatest return, in exchange for sponsor dollars, is participation in the growth of Thornhill News Digital Storytelling and exposure to our audiences through the related events, media and campaigns.

Business Management

Project management, administration, accounting, bookkeeping and facilities will each play a large part in building our success. We are expecting that the talent needed to create the enterprise-wise General Plan and the proposed product development will come through contracted businesses.

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Thornhill News Digital Storytelling (TNDS)

Purpose

1. To stress the importance of each personal story

2. To build the confidence of every storyteller

3. To provide concrete support for film and television documentaries

4. To improve the “50 Steps To Documentary Success” guide with details, contacts and presentation

5. To improve the proposals for financial support of every storyteller by including features and assets from across the digital realm

6. To show examples of the many options for storytelling skills including books, music, photography, visual arts, performing arts, entertainment, education, civic, journalism, media, corporate and cross-platform combinations

7. To continue the research, therefore continuous improvement, at Thornhill News Digital Storytelling:

Information Sources

Money Sources

Partners

Digital Storytelling

Monday, September 12, 2011

Thornhill News Digital Storytelling Goes Corporate Documentary

The Maui Research & Technology Center (MRTC)

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