Thornhill News Digital Storytelling
Monday, April 4, 2011, 2011 – Week 15, Number 14
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Thornhill News Digital Storytelling
Digital Storytelling As Documentary Process
Creating Programming For Digital Media
The Thornhill News Digital Storytelling Seminar
An interactive production meeting for stories and storytellers
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A Thornhill News Digital Storytelling Seminar
Friday, April 15, 2011 – 10:00 AM to 4:00 PM
Only $20.00 Per Person – Includes Secure, Covered Parking
& Time For Lunch In The Station Commissary
Registration Must Be Paid In Advance
To Register Go To:
To create a digital documentary using this model, expect your timeline to be 3 years or more. Also expect that your expenses will be more than $2 Million Dollars. The focus of this and each
seminar or workshop is showing how to link the many parts – from inception,
through creative and production, to real world business development.
KCET Television - Los Angeles, California
4401 Sunset Boulevard, Los Angeles, California 90027
For Directions: (323) 666-6500 - www.kcet.org
For Directions: (323) 666-6500 - www.kcet.org
Includes the Thornhill News Digital Storytelling “50 Steps To Documentary Success” Checklist
“The agenda for my brand of Storytelling covers more than 50 items. Each one is offered in a way that shows how to be competitive in the specific category, yet blend them all into a meld that guarantees continuity and continuous improvement. If your associates can’t relate to Digital Storytelling, try Multimedia, Branded Content or even Branded Entertainment. We will offer examples in
these and many other subcategories.” Andrew W. Thornhill
The Package
Thornhill News Digital Storytelling Checklist - “50 Steps To Documentary Success”
Business Development - Partnerships, Subscribers, Sponsors
Reviewing Digital Media Devices - Tablets, Smartphones, Readers & Platforms
Reviewing Digital Media Devices - Tablets, Smartphones, Readers & Platforms
Design Continuity - Concept, Base Element, All Together, Continuous Improvement
Digital Storytelling is a hotbed for collaborative development and production.
Team members will learn from one another and your end product will
surely gain from the combined intellect, energy and projections.
Special Thanks To
City of Los Angeles, Department of Cultural Affairs
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The Seminar Agenda
1. Introductions
Each person will have an opportunity to identify themselves and their interest.
2. What’s Your Story Concept? Participants will have 10 Minutes each to describe a current storytelling project. It will be hard work to stick to initially describing the story – and only the story.
When you get into production, telling your story sometimes is enhanced by the tools you have for telling the story or making the presentation. A strong voice, attire, props, flipcharts, whiteboards, slide shows or video might help – or hinder the affect. Telling the story sometimes can often be best realized as a simple narrative, then enhanced by the storyteller in painting a scene, constructing a photo essay – or changing your voice to play the parts of each character!
3. Thornhill News Digital Storytelling Checklist - “50 Steps To Documentary Success”
Storytelling is not new. Digital options are available for information collection, processing and distribution as you prepare and deliver your communication.
In the seminar, we discover the list together. In this scenario we expect you, the storyteller, to become familiar with 50 simple steps to carrying your thought-provoking story from a real conversation, to easy tools for interactive distribution, to a successful documentary. This requires learning, hard work and dedicated time. Having a checklist as a reference will surely help. Take notes!
4. Reviewing Digital Media Devices
The first wave is still coming in. Currently, the industry is focused on tablets, smartphones, e-readers and the necessary platforms. These devices are not personal computers.
5. Design Continuity - Concept, Base Element, All Together, Continuous Improvement
Once we have the row of elements we intend to use, we review to make sure that they work together, then to see if there is an over-arching concept. Once we have determined that, a base element is selected. Now - all together – does it look good. Yes, then on to continuous improvement.
6. Business Development
Remember, you are building this documentary to be a financial success. The basics of production are just the first step. You want partnerships, subscribers and sponsors.
Remember, you are building this documentary to be a financial success. The basics of production are just the first step. You want partnerships, subscribers and sponsors.
What is your structure? Is there a timeline? Can you build for growth?
7. Infrastructure
Infrastructure; this all-encompassing word is the overview of facilities, technology, set-up, preparing for hospitality and even making sure that there are fresh roses at each Thornhill News location.
8. Questions
We present regularly in Seattle. In mid-April we will return to Los Angeles. In June, 2011 we visit Pittsburgh and Tampa. If you want the seminar to come to your community, put your request in and let us consider the schedule and all related issues.
Only $20 Per Person!
To Register Go To:
http://thornhillnewsdigitalstorytellingseminar4.eventbrite.com
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The Seminar Series Schedule - Updates
This will continue to grow and to be more attractive. We can usually see three months ahead, but confirmations come in slowly.
The rough 2011 schedule for Thornhill News Digital Storytelling seminars now includes:
April 15 Friday A Thornhill News Digital Storytelling Seminar
10:00 AM KCET Television
To 4:00 PM 4401 Sunset Boulevard
Los Angeles, California 90027
For Directions: (323) 666-6500 - www.kcet.org
Los Angeles, California 90027
For Directions: (323) 666-6500 - www.kcet.org
$20 Per Person
April 28 Thursday A Thornhill News Digital Storytelling Seminar
6:00 PM Catherine Person Gallery
www.catherinepersongallery.com
Seattle, Washington
$20 Per Person - Advance Registration Required
Beverages Included
Registration Opens April 2, 2011
May 19 Thursday A Thornhill News Digital Storytelling Seminar
6:00 PM Catherine Person Gallery
www.catherinepersongallery.com
Seattle, Washington
$20 Per Person - Advance Registration Required
Beverages Included
Registration Opens April 2, 2011
June 11 Saturday 3rd Annual Each One Teach One Music Conference
Presented by Kevin Amos
Panelist - Radio As Anchor For Digital Storytelling
The Union Project
Pittsburgh, Pennsylvania
June 14 Tuesday A Thornhill News Digital Storytelling Seminar
Presented In Association With Homewood Nation
1:00 PM WQED Television
To 5:00 PM Pittsburgh, Pennsylvania
$20.00 Per Person
Registration Opens April 6, 2011
June 23 Thursday The Association of Higher Education Campus Television Administrators
(AHECTA) Annual Conference
Speaker – “The 4 Winners Marketplace”
The Intercontinental Tampa
Tampa, Florida
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The News - Updates
Broadcasting & Cable EXCLUSIVE:
Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in Fall
Andrew Young, Martin Luther King III among founders
By Jon Lafayette -- Broadcasting & Cable, 4/3/2011 10:15:00 PM
A group led by Ambassador Andrew Young and Martin Luther King III is expected on Monday to announce plans to launch a new over-the-air television network aimed at African-American audiences in the fall.
Based in Atlanta, Bounce TV, is trying to line up distribution through the digital signals of local television stations. It plans to broadcast a mix of theatrical movies, live sports, off-net series and original programming aimed at adults 25-54. It has made deals to acquire TV rights to 400 African-American oriented films from NBC Universal Domestic Television Distribution, Sony Pictures Television, Codeblack Entertainment and Image Entertainment.
Bounce TV will be run by a founding group comprised of Young and King and Andrew "Bo" Young III. The co-founders of African-American-owned production company Rainforest Films are also involved, with Rob Hardy serving as chief content officer and Will Packer holding the title chief strategy and marketing officer. Also involved in management are two former Turner Broadcasting executives, Ryan Glover and Jonathan Katz, who have been named executive VPs.
"My father envisioned the day that African Americans would play major roles in entertainment within ownership, not just serve as entertainers on the stage or in front of the cameras. That's what makes this even more exciting to me as we embark on this new endeavor of an independently owned and operated broadcast television network featuring African Americans," said King
Former executive VP of U.S. syndication sales for Sony Pictures Television, Jeffrey Wolf, will handle network distribution of Bounce TV. The network plans to offer half of its ad time for insertion by local affiliates.
Bounce TV will be televising football and basketball from the nation's largest African American athletic conference, the Central Intercollegiate Athletic Association, under a rights agreement with Urban Sports Entertainment Group. The network will air the CIAA Championship football and some quarter and semi-final CIAA tournament basketball games.
Atlanta -based CSE, an independent sports, entertainment and television production agency, will provide marketing, digital, post-production and operational resources.
In targeting African-Americans, Bounce TV is moving into territory already occupied by cable networks such as Viacom's BET and TV One, a joint venture of Comcast, NBC Universal and DirecTV.
"There are nearly 13 million Hispanic television households that are served by dozens of Spanish and Spanish-language versions of networks. Yet, the more than 14 million African American TV households have just a few dedicated cable channels - and no over-the-air networks," said Glover. "Bounce TV will fill the need for an over-the-air television network exclusively for African Americans. At the same time, local broadcasters are looking for digital programming, as well as African American-skewing product. Bounce TV will fill both of those market needs for local broadcasters."
"I am proud that our network will deliver free programming exclusively for our under-served community and be accessible to all homes around the country and not just those who pay for television," added Young.
A couple of networks targeting Hispanic viewers have used broadcast station digital networks to gain distribution, including Estrella TV and LATV.
Most TV stations are still trying to figure out the best way to make use of the extra channels they got when broadcasting converted from analog to digital. Some stations have used the channels to provide news or weather services.
ABC last year launched the Live Well channel designed to air high-quality programming produced by its owned and operated stations. A few Belo stations have signed up for Live Well.
"Bounce TV is a new model; a demo-specific network designed for digital carriage that we believe is well-timed for the marketplace," said Wolf. "We have built a smart and efficient business model created by people with the decades of television and entertainment experience. The initial response from stations has been overwhelmingly positive and we expect advertisers to embrace Bounce TV as well."
Bounce TV's package of films from NBCU is comprised of about 200 titles including Ray, The Hurricane, Do the Right Thing and Car Wash. Sony Pictures has licensed 100 titles, including Philadelphia, Glory, Ali and Boyz' n The Hood.
Codeblack Entertainment is a new content company focused on African-American and urban audiences. The package it has licensed to Bounce TV has 50 movies and documentaries featuring such stars as Morgan Freeman, Vanessa Williams Bill Cosby and Terrence Howard. Bounce is also getting 50 comedies and dramas. The stars of the comedies include Jay-Z, 50 Cent, Charles Dutton, Ossie Davis and Ruby Dee.
"We are launching as an entertainment-based network, built upon a foundation of movies for the African American audience," said Glover. "As the network grows we will execute on Rob Hardy's creative vision for original programming, plans of which are already in development."
www.broadcastingcable.com/article/466194-EXCLUSIVE_Bounce_TV_New_Broadcast_Net_Aimed_at_African_Americans_To_Launch_in_Fall.php
Join in!
We’re gathering a bunch of friends and associates to get together at the giant National Association of Broadcasters show in Las Vegas. The group will gather on April 13th (I Believe.) More details next Monday.
The NAB
Even the National Association of Broadcasters (NAB), has chosen “The Art of Integration” for their 2011 Annual Convention and trade show. Does your production successfully “integrate” legacy media, technology and social networks? Show exhibits run from April 11th to April 14th in Las Vegas.
A tip: Enter your email address for a FREE Exhibits Only pass code to the NAB Show!
www.nabshow.com/2011/landing/WB02.html?utm_source=mediapartner&utm_medium=banner&utm_campaign=comboTech
Reality Radio
Telling True Stories in Sound
by John Biewen, editor / Alexa Dilworth, coeditor
Telling True Stories in Sound
by John Biewen, editor / Alexa Dilworth, coeditor
http://realityradiobook.org/about-reality-radio
Note: Check the source for these excerpts (at the end of each) for full details.
You can keep up to date by joining our mailing list. Send a note to thornhillnews@hotmail.com.
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Concept
Are you planning, producing or distributing a documentary style film, television production, radio special, photo essay or book? You are not alone. The documentary format has become so successful that hundreds of filmmakers around the world have embraced the form and are doing quite well.
Skilled professionals, including name producers, directors and technical support companies have begun their research to tell a story. Even celebrated actors have formed production companies to pursue the thrill of control, ownership and effective storytelling.
Can you build a proposal for a feature-length documentary film – or for a multiplatform television special? These properties can cost $2 Million dollars each. The Thornhill News Digital Storytelling Seminar is designed to help you create that winning proposal.
Many technology companies are enjoying tremendous success because they offer a way for any and every person to document themselves. Facebook, Twitter, YouTube, LinkedIn and the mighty BlogSpot are just a few of the successes riding the wave of “digital storytelling” and the companion wave of digital media, digital devices and digital expectations.
This year, the tablet computer and downloads on our smartphones give us presentation possibilities from basic color to full-motion video. Even the e-reader has made a strong comeback. There is no turning back.
As creative folks, we are no longer restricted to desktop computers, stand-alone cameras, printers and personal binding. With a Sony recorder, a Flip camera, or even the camera on your iPhone, one could become a walking studio.
The entertainment industries are now willing to review these digital storytelling steps to seek new creative talent, to review works-in-progress and to even build their own television shows and movies.
I am banking on the premise that individuals, organizations, companies and government offices will soon become very sophisticated communicators.
A referral: Today, Every Company is in the Media Game
http://chiefmarketer.com/disciplines/publicrelations/media-game-0707/
With new search, production, and distribution tools being offered every week, I am sure that each of us will want to know how to make our message clearer and our image stronger.
The Thornhill News Digital Storytelling seminar covers owning your story, telling your story and adding digital tools to more efficiently handle information gathering, building your package and product distribution.
In order to insure that you will be competitive, Thornhill News will introduce you to:
-- Digital Storytelling – The “50 Steps To Documentary Success” Checklist
-- Business Development - Partnerships, Subscribers, Sponsors
-- Digital Media Devices - Tablets, Smartphones, Readers, Platforms
-- Digital Media Devices - Tablets, Smartphones, Readers, Platforms
-- Design Continuity - Concept, Base Element, All Together and Continuous Improvement
Digital Storytelling as a work process is a hotbed for collaborative development and production. Team members and workshop participants will learn from one another and your end product will surely gain from the combined intellect, energy and projections.
And please remember, if our thoughts and conversations about business presentations are going to be relevant, some financial gain will have to come from these successes. If your associates can’t relate to Digital Storytelling, try the terms Multimedia, Webisodes or Branded Entertainment. We will offer examples in these and many other subcategories.
To insure that we have a solid program, each of our seminar presentations are delivered in a how-to workshop style that everyone can follow and use.
With new search, production, and distribution tools being offered every week, I am sure that each of us wants to know how to make our message clearer and our image stronger.
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You Can Participate!
Storytelling is not new. Digital options are available for information collection, processing and distribution as you prepare and deliver your communications. When we combine these mighty forces we have the beginning of a magnificent process.
What part of this arsenal can be called interactive? Is a two-way conversation interactivity or are we only interested in digital downloads?
A few words of caution: (1) Start Small, (2) Outline Before You Write, (3) Write And Rewrite, (4) Think About Your Work Before You Talk About It, and lastly, (5) Get Busy With Team-Building.
Our team building is just starting. If you want to know more - thornhillnews@hotmail.com.
Partner
We expect our partners to be active. Each brings a special qualification to the game. Each must be, or become, a great communicator.
Because of our long research time in assembling the Digital Storytelling seminars and schedule, we gathered interest and offers from a nice variety of potential partners. Periodically we will introduce you to these outstanding businesses and link you to the product and personnel.
The first partner for The Thornhill News Digital Storytelling Seminars: Hyatt Vineyards. Shane M. Hyatt introduced me to Hyatt Vineyards years ago. First through the exciting product line and then, with a visit to the beautiful winery in Zilla, Washington.
After meeting with Shane and David Adair, National Sales Manager for Hyatt Vineyards to discuss possibilities, David sent this note: When Leland and Lynda Hyatt established Hyatt Vineyards in 1983, there were less than two dozen wineries in Washington State. Now the total is approaching 700+!
The virtue of owning all of our four vineyards, being vertically-integrated from grape to bottled wine, and our successes in now over 20 U.S. States selling our wines puts our family winery in the forefront of competitive NW wineries.
Add to that our extremely competitive pricing for both the Hyatt brand and our Reserve brand Roza Ridge – the top 10% of our production – and we occupy an enviable position among our many competitors by over-delivering on quality for our very modest prices.
David Adair, National Sales Manager, (206) 284-1951 - vintsel@seanet.com
Special Thanks To
Hyatt Vineyards
David Adair, National Sales Manager
(206) 284-1951 - vintsel@seanet.com
&
The Hyatt Vineyards Liaison
Shane M. Hyatt
Sponsors
A sponsor relationship is a very delicate balance between costs to the sponsoring entity and the benefits they receive in return. At this point, or sponsor fees are minimal. Yet, we can provide major exposure through the digital media industry, the creative communities and to our participants.
Will we have a sponsor for the overall series, or will it be wiser for all parties to take seminars on one at a time? We’re certainly open for that discussion.
We would be happy to talk with sponsorship candidates at any time. The sponsoring entity can be involved in research, the seminars, our tutorial, a printed weekly news booklet, the blog, hospitality and cross-promotions. In our current prototype stage, sponsor costs are minimal.
Benefits to the sponsor will continue to grow with the project. Our greatest return, in exchange for sponsor dollars, is participation in the growth of the Thornhill News Digital Storytelling Seminars and exposure to our audiences through the related events, media and campaigns.
Answers To Your Questions
We have just started planning for additions and improvements: The overall design and layout needs help. There will be a big change when the creative team is formed. Expect a new look very soon.
Our start date had been set for January 1, 2011 and we stuck to it. What you will see in our product is not a big splash, but continuous improvement in the seminars, the tutorial, the blog and all administration.
Our very presence and the ability to gain acceptance from our audiences will depend on an attractive user interface, appropriate back end architecture and navigation.
The search for an appropriate workspace continues.
Subscribers
The discounted pricing for the Thornhill News Digital Storytelling seminar can’t last forever. As a nod to our friends and supporters, there will be a season subscription program announced in advance of the rise in individual event prices. Be sure to get on the wait list.
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For Digital Storytelling Weekly Updates
http://digitalstorytellingseminar.blogspot.com/
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Thornhill News
Modern Life & Roses
thornhillnews@hotmail.com
Andrew W. Thornhill
Founder
Thornhill News
Copyright © 1971 – 2011, Andrew W. Thornhill, All Rights Reserved
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